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Go beyond the limits of spreadsheets
Madrid, 26th of November 2015
Agenda
• Introduction
• Most common spreadsheet issues
• Benefits of an integrated solution
• Overview of the market
• Wrap up
• Questions
• Drinks
Who? Sonum?
Introduction Sonum International
Mission
•Create truly value adding planning & forecasting solutions
•Eliminate non-value adding activities in traditional budgeting processes
•Implement technology as a strong enabler for this change
Services
•Consulting
•Software selection
•Implementation
•Quality assurance
Less effort & more impact
Selection of our Customers
Our Performance Management Network
Integrated chain for
implementation, support
and infrastructure
services
Over 70 professionals in
this field
A set of true specialists in
their own discipline
Our Team
Maud Vermeulen
• Over 15 years of international experience in the field of
Planning & Budgeting
• Main focus on Integrated Business Planning
• Hyperion Planning, SAP BPC, Cognos TM1, Vena and
Anaplan
• One of the founders of Sonum
Wim Heuvelman
• Over 15 years of international experience in the field of
Corporate and Business Performance Management
• Selection, Implementation, Support
• One of the founders of Sonum, Finext and SWAP
Support
Spreadsheets
Spreadsheets
Spreadsheets
• Flexible
• Strong modeling
• Powerful calculations
• Rich presentation
• High user adoption
• Performance
Spreadsheets at risk
www.eusprig.org
The London Whale – the most costly mistake
A “lighter” mistake
Spreadsheet issues
• Collaborate
• Inaccuracies
• Lack of security
• Maintenance
• Analysis capabilities
• Versioning
Performance Management
Performance Management
• Integrating functions
• Integrating the processes
• Integrating data from various sourcesPerformance Management is the combination of
methodologies and metrics that enables users to
define, monitor and optimize outcomes
necessary to achieve organizational goals and
objectives.
Consolidation
Strategic
Planning &
Simulation
Operational &
Transactional
Level
Business Level
Strategic Level
Sales Planning
Demand
Planning
Direct
Expenses
Gross Margin
Inventory
Planning
Production
Planning
CC Planning
Brand & Channel Profitability
Cost to Serve
CAPEX Model
Actual Data
Current Assets
& Depreciaition
BS & CF
COGS Prices
Selling
Conditions
Recipes
Actual data (BI) .
P&L
HR Planning
Performance Management Framework
What does an integrated solution bring?
• Business Rules
• Workflow Management
• Access control
• Collaboration
• Versioning
• One database
When to consider an integrated solution?
•Multiple locations
•Multiple people involved in the management process
•Complex process
•Process takes too long
•Analysis capabilities are limited
•Scenario analysis is needed
Grupa Zywiec SA (Heineken Poland)
• 5 breweries
• 17 trading offices
• 10 distribution centres
• 9 legal entities
• 150 people involved in the planning process
• Less time to create the budget
• Local model should interact with the global Heineken
consolidation engine
Planning based on Facts
Sales volumes
Sales prices
Capacity
constraints
Production& 
Recipes



Material Cost
Material Prices
Gross Revenue
Distance
Price per KM

Transport CostDiscounts

Net Revenue 

Contribution Margin
%ULGJLQJWKHSODQQLQJVLORV
Grupa Zywiec SA (Heineken Poland)
• Solution consisting of:
• Top-down target setting
• Sales Volume model
• Driver based model
• Investment model
• HR model
• Top model including fully consolidated P&L,
Balance Sheet and Cash Flow statement
• Reduced the yearly budgeting process from 12 to 6
weeks
What do we need to
make the right choices?
Selection of tools in the market
7
Selection scenario
Performance Management 2011
IBM
Host Analytics
SAS
Prophix Software
Oracle
SAP
Bitam
Winterheller
Abilitytoexecute
Completeness of vision
LeadersChallengers
Niche players Visionairs
Infor
Longview Solutions
Board International
KCI Computing
Tagetik
Performance Management 2011
IBM
Host Analytics
SAS
Prophix Software
Oracle
SAP
Abilitytoexecute
Completeness of vision
LeadersChallengers
Niche players Visionairs
Infor
Longview Solutions
Board International
Tagetik
Performance Management 2012
IBM
Host Analytics
SAS
Prophix Software
Oracle
SAP
Abilitytoexecute
Completeness of vision
LeadersChallengers
Niche players Visionairs
Infor
Tagetik
Board International
Longview Solutions
Performance Management 2013
IBM
Host Analytics
SAS
Prophix Software
Oracle
SAP
Abilitytoexecute
Completeness of vision
LeadersChallengers
Niche players Visionairs
Infor
Tagetik
Board International Longview Solutions
Performance Management 2014
Adaptive
Insights
IBM
Host Analytics
SAS
Prophix Software
Oracle
SAPAbilitytoexecute
Completeness of vision
LeadersChallengers
Niche players Visionairs
Infor
Tagetik
Longview Solutions
Board International
Performance Management 2015
Adaptive Insights
IBM
Host Analytics
SAS
Prophix Software
Oracle
SAPAbilitytoexecute
Completeness of vision
LeadersChallengers
Niche players Visionairs
Infor
Tagetik
Longview
Solutions
Board International
Anaplan
Tidemark
Leaders - 2011 -2015
Abilitytoexecute
Completeness of vision
LeadersChallengers
Niche players Visionairs
IBM
Oracle
SAP
Traditionals - 2011 -2015
Abilitytoexecute
Completeness of vision
LeadersChallengers
Niche players Visionairs
SAS Infor
Tagetik
Longview
Solutions
Board International
Prophix Software
Cloud - 2011 -2015
Adaptive
Insights
Host Analytics
Abilitytoexecute
Completeness of vision
LeadersChallengers
Niche players Visionairs
!
Anaplan
Tidemark
!
!
Hyperion
Solutions
IRMS
Oracle
Upstream
Outlooksoft
Pillar
Brio
Sappling
Tidemark
Hyperion
Software
SAP
Onestream
XF
Cartesis
Business
Objects
ALG
Anaplan
IBM CognosAdaytum Cognos
TM-1
The EPM-tree (Selection)
Clarity Vena
Tony Rizzo
Bob Powers
Michel Morel
Michael Gould
EPM drivers
Don Mal
Hyperion
Solutions
IRMS
Oracle
Upstream
Outlooksoft
Pillar
Brio
Sappling
Tidemark
Hyperion
Software
SAP
Onestream
XF
Cartesis
Business
Objects
ALG
Anaplan
IBM CognosAdaytum Cognos
TM-1
The EPM-tree (Selection)
Clarity Vena
Key take-aways market overview
• Leaders are still leaders but are they moving fast enough?
• “Traditionals” seem to be stuck in the center, can they find a niche?
• New cloud players make big leaps, what will be next?
A first glimpse……
Mobile look & feel
Oracle look & feel
Oracle look & feel
Oracle look & feel
SAP look and feel
SAP look and feel
SAP look and feel
1
Anaplan look and feel
Anaplan look and feel
Anaplan look and feel
Vena Solutions look and feel
Vena Solutions look and feel
Vena Solutions look and feel
There is no best tool, multiple factors play a role
• For what do you need a solution?
• Budgeting & Forecasting
• Advanced financial modelling
• Territory and Quota Management
• Compensation & Benefits
• Strategy of the company
• Centralized, decentralized?
• Tooling available within the company  ….. Unless
• What is already there?
• What ERP- or GL-system do you have?
• IT or Business ownership of the solution
• Who will own the models?
• Pricing can differ based on the moment of buying
• Quaterly cycles, new markets
How do you get there?
Wrap up
Wrap up
• New solution?
• What is in house? – Tooling & Knowledge
• Does it provide the functionality needed?
• Start simple
• Modular approach
• Gain the knowledge
Thank you!
www.sonum-int.es
sergio.oria@sonum-int.com

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