2. Spring SplashFest Pool Party
April 02 2017
12-4pm
Mohawk College Fennel Campus
MSA Plaza
Hamilton
3. Introduction
Spring SplashFest is a fundraising
event during the month of April that
will bring members of the community,
volunteers, students and dogs to
Mohawk College for a pet-friendly
pool party and barbeque.
This event will generate interest and
donations for the HBSPCA by
promoting the organization and its
programs through this fun community
event.
The sounds of live music, the smell of
grilling burgers and the sight of dozens
of dogs splashing around the Mohawk
College campus is sure to attract
students, community members and
dog walkers from all over the West
Mountain.
About the event
4. Purpose of this Event and Goal to be
Achieved
The purpose of this event is to promote the HBSPCA, increase adoptions and
raise funds for life-changing programs such as neutering, fostering and the
adoption program.
This event will help the community access more information about the
programs and get to meet some of the animals up-close and personal.
May prompt attendees to visit the shelter at a later date, especially after
seeing them interact with each other in the water. This will encourage
increased adoptions and shelter visits.
Donations are always needed whether monetary or in the form of care items
such as bowls and blankets. With this event, we aim to raise $5,000 for the
HBSPCA and as many animal care items as we can collect.
5. Demonstrating Need for this Event
We believe this event is needed to
create community awareness of
animal homelessness and
overpopulation.
Many animals are overpopulated
due to being allowed to freely
mate, this is a huge problem in
Hamilton and the HBSPCA has
begun Trap-neuter-release
programs to control feral cat
populations.
HBSPCA is also a no-kill shelter,
which reflects the opinion of many
animal-lovers.
the HBSPCA is one of the only
shelters in the Hamilton/Burlington
area to provide assistance to low-
income citizens who need to
neuter their cats and dogs.
Finally, this event is needed to
promote the HBSPCA’s adoption
program which is low-cost and
provides a full range of
preventative health care for your
new family pet, including
neutering and rabies vaccination.
6. Strategic Objectives
1. Create Awareness
Pet-Friendly event
Casual laid-back atmosphere
All are welcome
Educational opportunities
Distributing written literature
(Pamphlets, buttons, stickers)
Animal/Human games and
activities
Signage
2. Increase Adoptions
Dog Meet and Greet
Dog Fashion Show
Volunteers to answer questions
On the spot applications
Human/Dog interaction
Prompts attendees to visit the
shelter
7. Strategic Objectives Cont.
3. Raise Funds
Hope to raise $5,000
Free entry
Donation boxes
Food for purchase
Merchandise for purchase
Beverages for purchase
Sign up boxes for monthly gift
Encourages local businesses to donate
8. Supplies
Request Donations
Dog Pools x 5
Food and food service supplies
Decorations
Prizes
Clean-up supplies (Garbage bags, rakes, dog waste bags)
Games (Relay race props, burlap sacks, water balloons, ice
molds, bubble guns, dress-up costumes, hula hoops, buckets,
tennis balls, long rope tug toys)
Advertising supplies (Flyers, Online Ad, Signage)
Event License
Vendor booth x 4
Food service booth x 1
Information booth (Possibly branded and provided by HBSPCA)
Barbeque (If not able to be borrowed)
Ball pit (not for dogs)
Portable washroom (If not able to provide college’s)
Borrow (From Mohawk and
Community)
A/V equipment
Tables, chairs, some food service
supplies
Popcorn machine
Vendor booths if possible
Volunteers
Beverage coolers
9. Supplies Cont.
Signage and written literature
Merchandise for purchase by attendees
Animal photos, stories anything else they’d like to present, share or educate
the public about
Donation boxes
Adoptable dogs and attendants
Educated volunteer (for questions)
Advertising
Supplied by the HBSPCA
10. Space Needed
Mohawk College back field, near M-wing and Governor’s Blvd.
Parking is paid by attendee and space provided by Mohawk College.
Attendees enter driveway off West 5th, parking will be taped off for the
event, located in front of M-wing in the student parking lot.
Washrooms are located in the David Braley Athletics Centre or in F-wing.
11. Event Description
The day will begin with set-up
beginning at 10am. The kick-off at
12pm will begin with the band
beginning to play, early attendees
releasing their dogs to splash freely
in the pools, and food service
begins.
At 1pm games and events will begin
taking place, alongside vendor sales,
and dog meet-and-greets.
Games:
Relay Race
Sack Race
Rope Tug-of-War
Bubble Bonanza (Bubble
popping)
Popsicle Eating Contest
Dog Fashion Show
12. Ongoing Events
Free Popcorn
Vendor Booths
Dog Meet-and-Greets
Free play in dog pools
Ball pit (Not dog friendly, children only)
Food, beverages, ice cream for purchase
Bubble Blowing
After all games are completed, shut down will commence at 4pm. Clean-up will
be handled by Mohawk College and volunteers.
13. Expertise Required
On the day of the event, we will require at least one educated volunteer or
HBSPCA staff member that will be available to answer questions attendees may
have about adoption, donation and volunteer opportunities. We will also need
attendants for any dogs that will be visiting for the meet-and-greet.
14. Schedules
Event Schedule
1000 Set-up begins
12pm Doors open, kick-off swim, food service begins, music begins, Tug of War begins, Bubble free-play
1230 Relay Race
1300 Sack Race
1330 Bubble Bonanza
1400 Popsicle Contest
1430 Meet and Greets Begin
1500 Dog Fashion Show, Ice cream truck arrives
1530 Meet and Greets end, Music Ends, Food Service ends – Pool and bubble free play begins
1600 Event tear-down, clean up
1800 Expected to clean up by this time
15. Schedules Cont.
Planning Schedule
3 Months before Call businesses for donation requests, book location, inquire about what Mohawk can provide,
start searching for a student band, book ice cream van, begin advertisement
2 Months before Collect donations, map out event, plan menu, start accepting volunteers, plan out games/event
flow
1 Month before Plan games with volunteers, collect game supplies, assign prizes to games, begin band
rehersals/setlist planning
3 Weeks before Visit location for final capacity check, order any food from suppliers
2 Weeks before Double advertising begins, web ads will direct to an event information page, donations can be
made via paypal
1 Week before Final supply check, last minute checks (Permits, vendors, volunteers)
2 Days before Deliver large supplies to the location, in school storage area, ready for set up.
1 Day before Acquire barbeque, food, drinks, ice and final items on the list.
16. Event Budget - Supplies
Item Source
1 Barbeque Grill Mohawk College
2 Dog Pools x 5 Request Donation (Wal-mart, Petsmart)
3 Hot Dogs x200 + Hamburgers x200 Request Donation (Springers Meats, Wally Parr’s)
4 Hot dog buns + Hamburger Buns x400 Request Donation (Zarkey’s Fine Foods)
5 Tables + Chairs Seating for 250+ Mohawk College
6 A/V Equipment Mohawk College
7 Game Supplies and Prizes Request Donation (Wal-mart, MSA, PetsMart HBSPCA)
8 Event Booths/Vendor Booths/Gazebo HBSPCA/Mohawk College/Family Donation
9 Clean-up Supplies (Garbage bags, Poopy bags, rakes) Mohawk College, MSA, HBSPCA, Petsmart
10 Popsicle Supplies Request Donation (Wal-Mart)
11 Dog Towels and Leashes HBSPCA/Petsmart
12 Donation Boxes HBSPCA
13 Food service supplies Request Donations (Mohawk College, liason college, MSA, Urban
Fork
14 Dress up clothes and props Mohawk Performing Arts Center/PetSmart/HBSPCA
15 Popcorn Machine MSA
TotalSupplyBudget:$0.00
17. Event Budget - Space
Item Source
1 Mohawk College MSA Plaza (Outdoor grass and patio) Mohawk College
2 DBARC and MSA Bathrooms Mohawk College
3 P13, P11 Parking lots (Taped off event parking) Mohawk College Parking Office (Pay per day or free for
charitable event)
Space Budget - $0.00
18. Resources
Mohawk College and MSA
Julie Aumais
Community centers
Kijiji
Free Ads
Donations collected by HBSPCA
Donations pledged by students
Borrowing from neighbors and local businesses
Public Library
19. Budget - Promotion
Posters and signs within Mohawk College, DBARC, Residence, HBSPCA/Animal
Services offices, Community Centers, OEYC – Provided by Mohawk College
Library/Print Shop
Cost: $250.00, request donation (Mohawk College) = $0.00
Online Advertisement (Banner) for HBSPCA website and social media
(Facebook, Twitter, Instagram) – Generated electronically by student
Cost: $0.00, Provided by Alissia Graystone
Budget total if all donors accept requests: $0.00
20. Potential Risks and Setbacks
SWOT Analysis
Strengths Weaknesses Opportunities Threats
Exciting, creates awareness
Located steps from the Mohawk
College bus terminal for easy
access.
Allows some of the shelter dogs
an opportunity to meet and
interact with some humans and
exercise
Gets the community up close and
personal with the HBSPCA, the
dogs and the volunteers.
Allows the HBSPCA to inform
attendees about their adoption
program
Promotes animal adoption
Location is a little tucked
away, hidden
If attendees eat beforehand
less opportunity to make
money
Outdoor events may be
impacted by harsh weather
such as heat or high winds
A bit of a far walk to
washrooms
To teach the community
about responsible pet
ownership
To collect monetary donations
from community members,
students and faculty
To clarify any misconceptions,
the community may have
about the HBSPCA and their
mission
To have animals adopted
To prompt community
members to visit the shelter
To inspire attendees to
donate
An attendee brings an
unfriendly dog to the event
Rain will halt the festivities
We have an animal escape
We end up not finding the
resources we need
We do not reach our donation
goal
There is a security risk
Someone brings an
unvaccinated animal
Someone is injured
21. Potential Sponsors
PetSmart
Mohawk College/MSA Events
Zarky’s Fine Foods
Springer’s Meats
Wally Parr Sausages
Wal-Mart
Liason College
Global Pet Foods
PetValu
22. Plan for Promotion
We will run a printed sign/poster in
the following locations:
Mohawk College
DBARC
MSA Plaza
HBSPCA
Hamilton Animal Services
OEYC
Community Centers (YMCA, YWCA, Kiwanis)
Library
Downtown bill-posting areas
Hamilton Spectator (Request fee to be waived)
Kijiji
We will also provide a web
banner advertisement for the
HSPCA, Animal Services, MSA
and Mohawk websites.
This can also be shared on
Facebook, Twitter and
Instagram.
