The document discusses integrated marketing strategies used by JewishMiami.org to fundraise, including their website, email marketing, social media presence, events, direct mail, and telemarketing. It provides metrics on website traffic, email list growth, online followers, and annual email mailing performance, demonstrating growth across all channels from 2009-2011. The integrated approach aimed to engage the community through multiple touchpoints and drive them to donate on JewishMiami.org.

2. Fundraising: Integrated Marketing
All roads lead to JewishMiami.org
Advertising
Collateral/
E-Blasts
Publications/
Brochures
Billing Statements
Events
Calendar JewishMiami.org
Signage Direct Mail Appeals
Telemarketing
Social Networking Appeals
Public Relations

3. JewishMiami.org

4. Website Metrics
Total Hits Unique Visitors
2009 2010 2011 2009 2010 2011
January 127,015 340,952 1,078,400 8,927 12,821 17,532
February 125,493 182,519 858,994 7,659 10,243 6,174
March 111,579 179,048 878,076 7,624 9,795 6,782
April 81,428 175,065 803,474 6,788 9,815 6,782
May 74,276 87,412 965,181 6,044 2,573 6,486
June 80,247 109,683 829,094 5,564 8,505 6,423
July 77,175 77,522 969,083 5,219 3,933 7,371
August 92,385 144,592 1,387,665 6,929 4,515 7,800
September 128,192 159,917 n/a 8,884 7,505 n/a
October 105,264 179,920 n/a 6,280 6,869 n/a
November 89,997 267,674 n/a 6,427 9,139 n/a
December 97,539 859,425 n/a 7,030 13,349 n/a
Average Monthly 99,216 230,310 971,246 6,948 8,255 8,169

5. The Community Post®
Many Ways to Get There:
TheCommunityPost.com
TheCommunityPost.org
TheCommunityPost.net
JewishCommunityPost.com
JewishCommunityPost.org
JewishCommunityPost.net
JewishMiamiCommunityPost.com
JewishMiamiCommunityPost.org

6. The Community Post®
Most Viewed Page on
JewishMiami.org
Website Page Views:
111,349 per month
Opens:
5,000 per mailing
Reader Clicks:
1,592 per mailing

7. Email Acquisition Growth
29,737
30,000 26,260
25,000
20,000 17,000
14,000
15,000 10,000
8,500
10,000
5,000
0
2006 2007 2008 2009 2010 2011

8. Online Followers
MIA NY LA BOS TOR
limit:
Friends 5,000 --- --- --- ---
Fans 2,456 3,455 2,163 1,068 1,061
Group
1,352 --- --- --- ---
Members
Followers 4,387 2,334 2,201 975 1,644
Views 75,324 --- --- --- ---

9. Annual Mailing Metrics
From August 2010 to August 2011
Current Mailing List: 29,737 Addresses
Emails Sent 3,230,669 Emails
Total Opens* 361,052 20.4%
Unique Opens (Individual Opens) 210,937 12%
Opt-Outs 1,663 3.89%
* 12% is the national average Open Rate

10. E-blast Samples (HTMLs)
Messaging by Email
to the Community