This document outlines a student research project on how employers use social media and career websites in the recruitment process. It introduces the four student researchers and their areas of study. It describes the purpose of the research as enhancing understanding of which platforms are used and how employers utilize social media to screen candidates. The document outlines the research structure of a survey and interviews. It provides sample survey questions and information on how organizations can participate. It lists the project timeline and contact information for the faculty advisors.

1. The Use of Social Media and Career
Website(s) in the recruitment Process
STUDENT FACULTY RESEARCH
FACULTY: ED DANSEREAU, BILL GODAIR
STUDENT RESEARCHERS: MIKAELA DELIA, BRYCE KALER, SARAH MCLAUGHLIN, AND JOHN SNEE

2. Introductions
Mikaela Delia
Marketing, Senior, 2nd Yr
Bryce Kaler
Management/Marketing, Senior, 2nd Yr
Sarah McLaughlin
Computer Information Systems/Business Concentration, Senior, 1st Yr
John Snee
Marketing, Senior, 3rd Yr

3. Purpose of Research
General overview of research project
◦ Enhance understanding
◦ How and why employers use social media and career website(s) to recruit potential employees
◦ Which social media and career website(s) are used
◦ How employers use social media to vet potential employees
Structure
◦ Survey
◦ Organizational Demographics
◦ Use of Social Media and Career Website(s)
◦ Social Media Vetting
◦ Interviews

4. Timeline
2015 2015
Today
Feb Mar Apr May
Survey Opened
2/13/2015
Survey Closed
3/2/2015
Begin Data Analysis
3/3/2015
Schedule and Conduct Interviews
3/9/2015
Data Analysis and Interviews are completed
3/30/2015
Prepare Final Report
3/31/2015
Presentation Results at "Castleton
Scholarship Celebration"
4/23/2015
TBD - Present Results to GMHRA
5/4/2015

5. Sample Question - Utilization

6. Sample Question - Vetting

7. How To Participate in Survey
Barbara Begin, President GMHRA
◦ Will share link with all members
URL address of Employer survey
https://www.surveymonkey.com/r/Z5GCBQ7
QR Code
◦ Android: Scan, QR Droid, I-Nigma Barcode
◦ iPhone: Scan, QR Reader, RedLaser

8. Questions???
Thank you for participating in the survey

9. Contact Information
Ed Dansereau
Assistant Professor, Business Administration
(802) 468-1332, @EdDansereau, www.EdDansereau.com
ed.dansereau@castleton.edu
Bill W. Godair
Assistant Professor, Business Administration
(802) 468-1301
billy.godair@castleton.edu