The document discusses professionalism in a digital age for medical professionals. It addresses the need to maintain privacy, honesty and trust when using social media and the internet. Medical professionals are encouraged to utilize full privacy settings on social media, thoughtfully represent themselves online, and avoid posting any patient information or other sensitive details to respect confidentiality. Proper consent and compliance with HIPAA is also important when using digital photography. Overall, the document provides guidance on navigating dual citizenship in both the public digital world and private medical professional world.

1. PROFESSIONALISM IN A DIGITAL AGEBradley H Crotty, M.D.Research Fellow in MedicineHarvard Medical School Graduate Medical Student Education Orientation, June 2011Please email me at bcrotty @ bidmc.harvard.edu if you would be interested in presenting this slide deck.© 2011 Bradley Crotty

2. The Internet has created a culture of: we expect information to be free, accessible, and always available© 2011 Bradley Crotty

3. BIDMC has supported social media use, and our former CEO and our current CIO are active bloggersSee: runningahospital.blogspot.com& geekdoctor.blogspot.comIt’s easy, but we must pay attention to what we are saying…

4. Creating a standard for conduct by healthcare workers in a connected world that maintains confidentiality, honesty, and trust in the medical profession.

5. Digital Domains© 2011 Bradley Crotty

6. Do you have… a social networking account?

7. a professional homepage? Have you recently…adjusted privacy settings for social networks?

8. searched for yourself online?Public,M.D. Private,M.D.© 2011 Bradley Crotty

9. Dual Citizenship© 2011 Bradley Crotty

10. Social NetworkingUtilize privacy settings to their fullest

11. Be thoughtful about your representation

12. Be exquisitely cautious to respect patient confidentiality and other sensitive information.

13. Remember that it is nearly impossible to delete once posted© 2011 Bradley Crotty

14. Digital Domains© 2011 Bradley Crotty

15. Chretien et al. Online posting of unprofessional content by medical students. JAMA: The Journal of the American Medical Association (2009) vol. 302 (12) pp. 1309-15

16. Chretien et al. Online posting of unprofessional content by medical students. JAMA: The Journal of the American Medical Association (2009) vol. 302 (12) pp. 1309-15

17. © 2011 Bradley Crotty

18. Social MediaConsider how you identify yourself

19. Be careful about patient representation