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SEA - We First

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SEA - We First

  1. 1. @simonmainwaring WeFirstSeminar.com
  2. 2. The New Marketplace @simonmainwaring WeFirstSeminar.com
  3. 3. @simonmainwaring Global Recession WeFirstSeminar.com
  4. 4. @simonmainwaring Consumer Distrust WeFirstSeminar.com
  5. 5. @simonmainwaring Connected Citizens WeFirstSeminar.com
  6. 6. @simonmainwaring Citizens WeFirstSeminar.com
  7. 7. @simonmainwaring 3. Connected Citizens WeFirstSeminar.com
  8. 8. @simonmainwaring 3. Connected Citizens WeFirstSeminar.com
  9. 9. Consumers want a better world, not just better widgets. @simonmainwaring WeFirstSeminar.com
  10. 10. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring WeFirstSeminar.com
  11. 11. A Private Sector Pillar of Social Change @simonmainwaring WeFirstSeminar.com
  12. 12. @simonmainwaring WeFirstSeminar.com
  13. 13. @simonmainwaring WeFirstSeminar.com
  14. 14. @simonmainwaring WeFirstSeminar.com
  15. 15. @simonmainwaring WeFirstSeminar.com
  16. 16. @simonmainwaring WeFirstSeminar.com
  17. 17. @simonmainwaring WeFirstSeminar.com
  18. 18. i) Brand/Employee/Customer Partnerships @simonmainwaring WeFirstSeminar.com
  19. 19. @simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ WeFirstSeminar.com
  20. 20. @simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation WeFirstSeminar.com
  21. 21. @simonmainwaring Brand Community Architecture: Nike & Livestrong WeFirstSeminar.com
  22. 22. @simonmainwaring Brands as Customer Communities: 4Food WeFirstSeminar.com
  23. 23. ii) Contributory Consumption @simonmainwaring WeFirstSeminar.com
  24. 24. Build Community Through Contribution @simonmainwaring WeFirstSeminar.com
  25. 25. @simonmainwaring Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values WeFirstSeminar.com
  26. 26. @simonmainwaring Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger WeFirstSeminar.com
  27. 27. @simonmainwaring Local Contributory Consumption: Invincibelle Spirit Pink Hydrangea WeFirstSeminar.com
  28. 28. iii) Global Brand Initiative @simonmainwaring WeFirstSeminar.com
  29. 29. @simonmainwaring Brand Collaboration: Nike GreenXChange WeFirstSeminar.com
  30. 30. @simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability WeFirstSeminar.com
  31. 31. @simonmainwaring Local Brand Coalitions: Greater Cincinnati Green Business Council WeFirstSeminar.com
  32. 32. Future Brands @simonmainwaring WeFirstSeminar.com
  33. 33. Engaging Management, Employees & Customers Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring WeFirstSeminar.com
  34. 34. @simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store WeFirstSeminar.com
  35. 35. @simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear WeFirstSeminar.com
  36. 36. @simonmainwaring Non-Profit Brand Storytellers: charity: water WeFirstSeminar.com
  37. 37. @simonmainwaring Brand/Non-Profit Partnerships: Made For Good WeFirstSeminar.com
  38. 38. @simonmainwaring “ Open” Brand IP: Nike Environmental Design Tool WeFirstSeminar.com
  39. 39. @simonmainwaring Pop Up Branding: Timberland “Recycled” Earthkeepers Pop-up Micro Stores WeFirstSeminar.com
  40. 40. @simonmainwaring Brand Accountability: BrandKarma.com WeFirstSeminar.com
  41. 41. @simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform WeFirstSeminar.com
  42. 42. @simonmainwaring Citizen Activism: #OperationCupOfTea WeFirstSeminar.com
  43. 43. @simonmainwaring Community Activism: BeRemedy.org WeFirstSeminar.com
  44. 44. @simonmainwaring Mobile Brand Accountability: GoodGuide customer app WeFirstSeminar.com
  45. 45. @simonmainwaring WeFirstSeminar.com
  46. 46. Thank you, Social Enterprise Alliance. For these slides, email: [email_address] Join us at at the first ever WE FIRST SOCIAL BRANDING SEMINAR: WeFirstSeminar.com

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