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1




       The world’s business location meeting place




www.global-arena.com
2



 Background
•  2003 University of Ghent develops a scientific
 algorithm for location selection, ventured by
 Martine Goossens and sponsored by Hewlett-
 Packard (Michiel Weimar)

•  2003-2008 Solution deployed in HP and
 other high-tech companies.

•  2008 Peter Storm leaves HP to start
 GlobalArena together with Martine Goossens
 and Michiel Weimar.

•  July 2008 Global Arena founded in Zurich
 (Switzerland) to make this proven scientifc
 algorithm available online.

•  October 2009 The new FDI-marketplace
 www.global-arena.com goes live online.



  www.global-arena.com
Idea & Vision

  Idea                          Vision
  Launch a business-location-   To organize the business
  matching web site where       location marketplace, making
                                it competitive and transparent
  •  companies can (re)search
                                through provision of useful
  business locations
                                information and services.
  •  business locations can
  promote themselves and be
  matched with the right
  investors.




www.global-arena.com
4



         Why internet-based solutions are
              important to locations
  Fast becoming the defacto matching tool for market and clients.

  Engaging online solutions differentiate and drive innovation.

  Can lead investment campaigns to higher return.

  Enable global solutions without an upfront investment in a global
   organization.

  The most powerful, low cost way to commercialize ideas globally

  Allow indiviuals and businesses to become better informed, focused and
   more productive than competitors

  Helping to implement the most effective and creative digital networking
   and community building



www.global-arena.com
5



Idea proof points
Research shows
● Success depends on how well countries are
  able to market themselves by providing
  relevant, accurate and timely information to
  potential investors.
                                                      “Over 70% of countries are
● The world is now competing online to attract        missing out on foreign
  investment.                                         investment projects and
                                                      jobs”
● The provision of services to potential investors    Source: World Bank Group
  - and particularly the provision of information -
  is basic to all promotion.                          “Over 50% of companies
                                                      base their investment
● The best sites offer increased interactivity and
                                                      decisions on online
  functionality.
                                                      information“
                                                      Source: Nielsen


 www.global-arena.com
6



  global-arena.com online location promotion solutions

                       Reach out to decision makers worldwide


                       Complete                       Match

                                         I
                                         N
                                         S
     Let customers                                              Enhance your
                                    I N S II G H T
       Find you                                                    impact
                                         G
                                         H
                                         T



                         Start                       Plus
                            Put your location on the Map




www.global-arena.com
7



Solution portfolio




 www.global-arena.com
8




www.global-arena.com
9



Global Arena the company
       •  150+ years of senior business experience in the team
        •  4 full-time; 3 partners and one employee
        •  3 part-time; 2 partners and one Advisory Board

       •  Advisory Board – 3 members

       •  Own unique Intellectual Property – GlobalArenaRank

       •  Global Certified Advisor network in development

       •  Growing network of solution partners




 www.global-arena.com
10



Traction quick facts               1



         Firm Foundations

         •  Seven years experience in global location search and
         benchmarking

         •  Proven GlobalArenaRank technology – based on 7 years
         deployment

         •  Search developed on request of global leading multinational
         companies

         •  Matching developed on request of intermediary promotion
         agencies & clusters

         •  18 months market development and testing



 www.global-arena.com
11



Traction quick facts                2




         Site progress

         •  Leading global webpage - Google Pagerank 230'000

         •  Global top-100,000 website first half 2010

         •  Traffic from 50+ countries and double digit visitor growth

         •  7 searches per visit and average 10+ minutes time on the
            site




 www.global-arena.com
12



Global Arena structure


              Global	
  Arena	
  Interna-onal	
  AG	
  




 GlobalArenaRank	
  AG	
                  Global	
  Arena	
  AG	
  



www.global-arena.com

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Globalarena Introduction 1

  • 1. 1 The world’s business location meeting place www.global-arena.com
  • 2. 2 Background •  2003 University of Ghent develops a scientific algorithm for location selection, ventured by Martine Goossens and sponsored by Hewlett- Packard (Michiel Weimar) •  2003-2008 Solution deployed in HP and other high-tech companies. •  2008 Peter Storm leaves HP to start GlobalArena together with Martine Goossens and Michiel Weimar. •  July 2008 Global Arena founded in Zurich (Switzerland) to make this proven scientifc algorithm available online. •  October 2009 The new FDI-marketplace www.global-arena.com goes live online. www.global-arena.com
  • 3. Idea & Vision Idea Vision Launch a business-location- To organize the business matching web site where location marketplace, making it competitive and transparent •  companies can (re)search through provision of useful business locations information and services. •  business locations can promote themselves and be matched with the right investors. www.global-arena.com
  • 4. 4 Why internet-based solutions are important to locations   Fast becoming the defacto matching tool for market and clients.   Engaging online solutions differentiate and drive innovation.   Can lead investment campaigns to higher return.   Enable global solutions without an upfront investment in a global organization.   The most powerful, low cost way to commercialize ideas globally   Allow indiviuals and businesses to become better informed, focused and more productive than competitors   Helping to implement the most effective and creative digital networking and community building www.global-arena.com
  • 5. 5 Idea proof points Research shows ● Success depends on how well countries are able to market themselves by providing relevant, accurate and timely information to potential investors. “Over 70% of countries are ● The world is now competing online to attract missing out on foreign investment. investment projects and jobs” ● The provision of services to potential investors Source: World Bank Group - and particularly the provision of information - is basic to all promotion. “Over 50% of companies base their investment ● The best sites offer increased interactivity and decisions on online functionality. information“ Source: Nielsen www.global-arena.com
  • 6. 6 global-arena.com online location promotion solutions Reach out to decision makers worldwide Complete Match I N S Let customers Enhance your I N S II G H T Find you impact G H T Start Plus Put your location on the Map www.global-arena.com
  • 9. 9 Global Arena the company •  150+ years of senior business experience in the team •  4 full-time; 3 partners and one employee •  3 part-time; 2 partners and one Advisory Board •  Advisory Board – 3 members •  Own unique Intellectual Property – GlobalArenaRank •  Global Certified Advisor network in development •  Growing network of solution partners www.global-arena.com
  • 10. 10 Traction quick facts 1 Firm Foundations •  Seven years experience in global location search and benchmarking •  Proven GlobalArenaRank technology – based on 7 years deployment •  Search developed on request of global leading multinational companies •  Matching developed on request of intermediary promotion agencies & clusters •  18 months market development and testing www.global-arena.com
  • 11. 11 Traction quick facts 2 Site progress •  Leading global webpage - Google Pagerank 230'000 •  Global top-100,000 website first half 2010 •  Traffic from 50+ countries and double digit visitor growth •  7 searches per visit and average 10+ minutes time on the site www.global-arena.com
  • 12. 12 Global Arena structure Global  Arena  Interna-onal  AG   GlobalArenaRank  AG   Global  Arena  AG   www.global-arena.com