1. Copyright (C) ADWAYS INC.All Rights Reserved
April 17th, 2014
Adways Inc.
Director, Head of Publishing
Nobuyoshi Noda
in AppMarketing
Game Next
Global Trend
2. Copyright (C) ADWAYS INC.All Rights Reserved
<Established> 2001
<HQ> Tokyo
<Office> Shanghai, Seoul, SF, etc.
11Countries, 17 Cities
<Capital> JPY1.4Billion (2013/12)
<Employee> 1,003 (2013/12)
<Business> Online Marketing
Media & Content
Company Profile
<Operation><Main Service>
3. Copyright (C) ADWAYS INC.All Rights Reserved
Bringing New Value to the Market
アプリ事前登録サービス アプリトラッキングツール
SPリワードネットワーク PCアフィリエイトネットワーク
Company Profile
台湾ポイントアプリ
5. Copyright (C) ADWAYS INC.All Rights Reserved
0
25
50
75
100
2012 2013 2014 2015 2016 2017 2018
94.91
77.67
61.4
45.85
31.45
17.96
8.76
Mobile AD Market Worldwide
(Unit:Billion USD)
More than $94B market by 2018
6. Copyright (C) ADWAYS INC.All Rights Reserved
Mobile AD Market Worldwide by Company
34%
1%
3%
3%
2%
5%
53%
Google Facebook Twitter Pandora YP Millennial Media Other
25%
1%
2%
2%
3%
22%
47%
2012 2014
9. Copyright (C) ADWAYS INC.All Rights Reserved
Web or App?
0
25
50
75
100
2013 2014
Apps
Mobile Web
Percentage of time spent
80%
20%
86%
14%
(Source: Flurry Analytics, emarketer April, 2014)
10. Copyright (C) ADWAYS INC.All Rights Reserved
Web or App?
0%
18%
35%
53%
70%
Google Facebook Other Apps
33%
18%
49%
65%
17%18%
Time Spent Ad Spent
(Source: Flurry Analytics, emarketer April, 2014)
Ad Spend versus Time Spent on Mobile