Global OTR Tires Market Outlook 2024: Opportunity & Growth Analysis- Sample sample

Report Code :AM 1335
Global OTR (Off-the-Road) Tires Market Outlook
2024: Opportunity & Growth Analysis, 2016-2024
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Published By: Goldstein Research
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Global OTR (Off-the-Road) Tires Market
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Table OF Contents
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Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com
Vision Value Visibility
 Global OTR (Off-the-Road) Tires Market Outlook
 Global OTR (Off-the-Road) Tires Market
 Market Size (USD Billion)
 Forecast Analysis (2017-2025)
 Market Share & CAGR (%)
 Regional Share Distribution (%)
 Target Markets (Countries)
 Macroeconomic Trends
 Technological Trends and Developments
 Merger and Acquisition Activities
 Market Dynamics
 Growth Drivers
 Market Restraints
 Risk Analysis (Supply & Demand)
 Economic Variations
 Opportunities
 OTR (Off-the-Road) Tires Market Segmentation
 General Market Overview
 Factors Covered in Segmentation Analysis (Below mentioned factors has been covered in all regions and segments)
 Market Size ($ Billions) & CAGR
 Market Size (Millions Tons) & CAGR
 Market Share Analysis (%)
 Year on Year Growth Rate (%)
 Potential Markets, By End-Users
 Adoption Rates
 Product Analysis
 Radial Tires
 Bias Tires
 Non-Pneumatic Tires
 BPS Analysis & Attractiveness
Vehicle Type Analysis
 Earthmovers
 Loader and Dozers
 Graders
 Material Handling Equipment
 Tractors and Agricultural Equipment

End Users Analysis
 Construction
 Industrial
 Mining
 Agriculture
 Ports
 Other (Defense etc.)
Target Market Analysis
 OEMs (Original Equipment Manufacturers)
 Aftermarket
 Global OTR (Off-the-Road) Tires Market : Regional Segmentation
North America OTR (Off-the-Road) Tires Market Outlook
 Macroeconomic Indicators
 Demand and Adoption Analysis in End-Use Industries
 Investments/Developments
 Recent Historical Trends
 Demand
 Production
 International Trade
 Country-Wise Outlook
•U.S. Market Outlook
•Canada Market Outlook
•BPS Analysis & Market Attractiveness
Latin America OTR (Off-the-Road) Tires Market Outlook
 Demand
 Production

• Country-Wise Outlook
•Mexico Market Outlook
•Brazil Market Outlook
•Rest of Latin America Market Outlook
Europe OTR (Off-the-Road) Tires Market Outlook
 Demand
 Production
•UK Market Outlook
•Germany Market Outlook
•France Market Outlook
•Italy Market Outlook
Spain Market Outlook
Hungry Market Outlook
BENELUX Market Outlook
Russia Market Outlook
Poland Market Outlook
Sweden Market Outlook
BPS Analysis & Market Attractiveness
Asia Pacific OTR (Off-the-Road) Tires Market Outlook
 Demand
 Production

Global OTR (Off-the-Road) Tires Market, 2016-
2024
•China Market Outlook
•Japan Market Outlook
•India Market Outlook
•Singapore Market Outlook
•Malaysia Market Outlook
•Thailand Market Outlook
•Australia Market Outlook
•New Zealand Market Outlook
•Rest of APAC Market Outlook
Middle East & Africa OTR (Off-the-Road) Tires Market Outlook
 Demand
 Production
•GCC Market Outlook
•North Africa Market Outlook
•South Africa Market Outlook
Competitive Outlook
 Market Share of Major Players
 Company Profiles
Continental
Company Synopsis
Business Strategy
Product Portfolio
SWOT Analysis
Bridgestone
Michelin
Goodyear
Yokohama Tire
China National Tyre & Rubber

Global OTR (Off-the-Road) Tires Market, 2016-
2024
 MRF
 Cheng-Shin Rubber
 Eurotire
 Linglong Tire
 BKT
 Alliance Tire Group
 Apollo
 Pirelli
 Dunlop
 PESTLE Analysis and Value Chain Analysis of OTR (Off-the-Road) Tires Market
 Porter’s Five Force Model
Market Landscape: Competition and Beyond
 Market outlook for business players and entry level players to ascertain their
business in dynamic ecosystem
 Expert Analysis
 Concluding Remarks

Executive Summary
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XX%
XX%
XX%
XX%
XX%
2016
Asia Pacific North America
Europe Latin America
Middle East and Africa
XX%
XX%
XX%
XX%
XX%
2024
Source: Goldstein Research
In 2016, Mining Sector accounted for the
highest market share XX%in global OTR (Off-the-
Road) Tires market
XX%
CAGR: (2016-2024)
With XX% share in 2016, Asia Pacific
dominated the global OTR (Off-the-Road) Tires market
XX%
XX%
XX%
XX%
XX%
Earthmovers
Loader and Dozers
Graders
Material Handling Equipment
Tractors and Agricultural Equipment
XX%
XX%
XX%
Radial Tires Bias Tires Non-Pneumatic Tires
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f
Outlook
Global OTR (Off-the-Road) Tires
Market Share(%), By Product Type-
2016
Market Share (%), By End Users-
2016
Market Share (%), By Vehicle Type-
2016
Share(%), By Region-2016-2024
Global OTR (Off-the-Road) Tires Market Size
USD (Billion). 2016-2024
XX%
XX%
XX%
XX%
XX%
XX%
Construction Industrial
Mining Agriculture
Ports Other (Defense etc.)

Global OTR (Off-the-Road) Tires Market Size (USD Billion)
2016
2024
North America Europe
USD XX Billion
USD XX Billion USD XX Billion
USD XX Billion
 With approximately half of today's construction fleets running on bias-ply tires and
the other half shod with radials, it's important to understand the benefits and
impact on operating costs of each type. While North American construction fleets
lag Europeans in the adoption of radial tires, their market share continues to grow.
 The larger the equipment, the higher the percentage of radials. "It continues to go
toward radials. It's just a matter of how long will it take to completely change over.
 The replacement market demonstrates the different adoption rates by size. "For the
smaller machines that have a 23.5 R 25 or smaller, the market is about XX percent
radials, but it's climbing. "You get into the bigger machines with a 26.5 or a 29.5
and it's about XX percent. The large mining trucks are XX-percent plus.“This trend is
being driven by the advantages of radials in many applications. "While the upfront
purchase price of a radial is slightly more than a bias, in the end the total cost of
ownership is almost always lower. "Radials offer lower fuel consumption, better
traction and flotation and improved cut resistance in the tread area, and run much
cooler than bias."
• Work tools such as wheel loaders and scrapers are now moving toward radials.
"The work tool tires have taken longer to switch over. "In Europe, loaders are XX
percent on radials due to longer tread wear and ultimately operator comfort. In
North America, the changeover has been much slower, we think due to the fact
that the stability is not the same.“
• Demand for a new off-the-road tire size is contributing to the growth of the market
for small OTR tires, which defines as tires on 25- inch and smaller rims.
• The trend in tire sizes depends on the specific machine or application. The tire
segment is evolving with several different solutions to meet the various demands of
this segment. Radial tires continue to grow, airless options continue to evolve and
track machines are also becoming widely accepted for some uses. The tread
designs also continue to evolve from the standard R-4.
Outlook
Asia-Pacific
USD XX Billion
USD XX Billion
Growing
Agricultural
Tractors Demand
Product
Innovation
Increase in
Mining Activity
Environmental
Concerns

Research methodology
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methodology to provide you accurate estimates and forecast of a particular
market. We provide estimates, forecast and analysis primarily based on
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to provide you the accurate market sizing. Data triangulation method is
strictly followed where we triangulate the data from all the aspects, be it
Function Type, application, industry verticals, material, product type or
geography.
In addition, the research methodology we follow is a systematic approach in
order to estimate and project the market sizing keeping in mind all the on-
going and upcoming trends of the market. We conduct both primary and
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findings.
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experts dedicatedly put their effort to provide you the best possible and
accurate data and analysis. Adding to that; technological, economic, cultural
and social aspects along with the regulatory barriers are completely analyzed
to understand the comprehensive market scenario across different
geographies.
Understanding the market from both buyer and seller point of view is
important to track a market and provide analysis on the same. We not only
provide the market data of the four geographies as a whole, namely, North
America, Europe, Asia-Pacific, Latin America, Middle East & Africa and Rest of
the World (RoW) but we also provide you qualitative as well we qualitative
information on country level bifurcation.
We at Goldstein Research provide you:
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ResearchMethodology
Research Methodology

Competitors Regional Analysis
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Major Players/
Industries
North America APAC Europe Latin America
Middle East &
Africa
Michelin
Goodyear
Yokohama Tire
Continental
MRF
Dunlop
BKT
Major Players Presence-Regional Analysis
High Penetration Medium Penetration Low Penetration

Global OTR(Off-the-Road) Tires Market Analysis, 2016-2024
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Global OTR (Off-the-Road) Tires Market Size
(USD Billion) & Growth Analysis
Global OTR (Off-the-Road) Tires Market Size (USD Billion)-2016-2024
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f
Global OTR (Off-the-Road) Tires Market is anticipated to expand at a
compound annual growth rate of XX% during the forecast period i.e. 2016-2024. Demand for Off-the
Road Tires is expected to improve due to the increase in metal production, construction activities, and
upsurge in new mines. Further, demand is also expected to come from regions such as India, China and
Africa. For instance, iron ore output in India increased by XX percent in 2015–2016 compared to same
period a year ago. This trend is expected to continue in the upcoming years which will augment the
mining activities in the region and demand for OTR tires.
In compact construction some sizes reappear on different machines. For instance, some skid steer tires
can go on the front axle of a backhoe loader. Original equipment manufacturers are adopting and
adapting common tire sizes to fit different machines. The same tire sizes can fit on different compact
construction equipment. For instance, multipurpose or MPT tires (which are more popular in Europe)
refer to a range of compact construction equipment using mostly the same tires but handling a range of
different jobs: agriculture, road building, residential and commercial construction, scrap yards,
landscaping, snow removal and more. We’re talking about compact telehandlers, compact wheel loaders
and mini-dumpers, backhoe loaders, concrete truck mixers and rough terrain forklifts.

Market Dynamics
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Growth Drivers
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Growing Research and Development Activities by Major Players
 Increased Versatility Through Improved Load-Bearing Capabilities and Driving Performance. Companies are further
optimizing the spoke structure by using high-strength but flexible high-performance resin as a material and
employing finite element method (FEM) simulations in the design to reduce stress and deformation in the inner part
of the tire. By doing so, the second generation of "Air Free Concept tire" has increased versatility through improved
load-bearing capabilities and driving performance compared with the first generation . High-speed travel (maximum
60 km/h) in ultralight vehicles has also become possible.
 Pursuing Low Rolling Resistance to Reduce CO2 Emissions: About 90% of energy loss from tire rolling resistance
comes from repeated changes in the shape of tires as they roll. In the second generation of airless tires, many
companies have succeeded in making a significant reduction in energy loss by using proprietary materials
technologies and simplifying the structure of the tires. As a result, these "Air Free Concept tire" have achieved the
same level of low rolling resistance as our pneumatic fuel-efficient tires, making possible a contribution to reductions
in CO2 emissions.
High Medium Low
Impact on Global OTR
(Off-the-Road) Tires
Market
Impact Analysis:-
 The world's leading tire makers committed
more than USD XX Billion in the past year
(2016-17) toward new plants and capacity
expansions, a measurable drop from record
spending of USD XX Billion-plus in 2015-16
but still ahead of the annualized average
for the past decade.
 The expansion projects collectively
represent more than XX million units of
new passenger and light truck tire capacity
and XX million units of truck, bus and OTR
tires per year.
Growth Drivers
Capital Spending Trends: Fiscal 2016
CONTINENTAL
USD XXX million to boost capacity at its 6-year-old
car tire plant in Hefei, China, by XX percent to XX
million tires a year. The Phase 4 project will add 6
million units of annual capacity for passenger tires,
Conti said. The new manufacturing area will cover
more than a quarter of the Hefei site's XX million
sq.-ft. area. The factory's annual capacity will reach
XX million passenger tires and XX million two-
wheeler tires by 2022.
Bridgestone
USD XXX million to expand capacity at plants in
Pune and Indore, India, over the coming five years.
The projects will boost daily capacity nearly 60
percent by 2022 to about 41,000 tires and enable
Bridgestone India Pvt. Ltd. to enhance the product
mix.
COMPANY
Capital
Spending
(USD
Million)
% Change vs.
2015
% of sales
Continental
AG
XXX XX% XX%
Group
Michelin
XXX XX% XX%
Bridgestone
Corp.
XXX XX% XX%
Goodyear
Tires
XXX XX% XX%
Apollo Tyres XXX XX% XX%
Sumitomo
Rubber
XXX XX% XX%
Pirelli XXX XX% XX%

Market Restraints
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Growth Drivers
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Lack of Effective System and Infrastructure to Recycle Tires
 End-of-life tires (ELT) or waste tires are a chronic environmental issue in western countries and so now in developing
countries. The only difference is that these countries have started tackling this issue recently, but not effectively as its
western counterparts. As BRIC nations are riding on robust growth, more and more vehicles are hitting the roads, so are
tires. In the last five fiscals (FY10 to FY15), the tire industry in these countries has grown at a CAGR of 12%. On the flip
side, the impressive growth has brought in its wake more challenges to the environment.
 Knowing the impact of waste tires on environment and cumbersome processes to dispose them of, developed countries have
not only banned imports of waste tires, but also are aggressively pushing exports of such tires to developing countries such as
China, India, Southeast Asian countries, Middle-East and some African nations. Countries which are less serious about waste
tires` impact are the preferred destination for disposal of waste tires.
High Medium Low
Impact on Global OTR (Off-the-Road)
Tires Market
Impact Analysis:-
 By their very nature, off-the-road tires and large
mining tires are difficult to manage and recycle. But
new initiatives and technologies are making non-
pneumatic tires processing and recycling both more
feasible and more profitable, increasing sustainability
within that market.
 The OTR tire market is a fast-growing sector in the tire
market, OTR sales totaled USD 5.34 billion globally in
2017, and are expected to grow to USD 7.68 billion in
2025.
Market Restraints
Waste Collection Rates (%) by Regions, 2016
45%
72%
78% 78%
83%
98%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Africa East Asia &
Pacific
Eastern &
Central Asia
Latin America
& the
Caribbean
Middle East &
North Africa
Organisation
for Economic
Co-operation
and
Development
South Asia

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Global OTR(Off-the-Road) Tires Market Segmentation Analysis, 2016-
2024
Outlook : 2016-2024

XX
XX
XX
XX
XX XX
2016 2024
Outlook : 2016-2024
Global OTR (Off-the-Road) Tires Market Share (%), By Product Type,
2016-2024
XX%
XX%
XX%
Radial Tires
Bias Tires
Non-Pneumatic
Tires
XX%
XX%
XX%
20242016
By value, the listed 15 countries
shipped almost three-quarters
(XX%) of global rubber tires exports
in 2017. Three top exporters grew
their international sales of new
tires since 2013 namely Thailand
(up XX%), Slovakia (up XX%) and the
Netherlands.
Among continents, Asian countries
accounted for the highest dollar
worth of tires exports during 2017
with shipments amounting to USD
XX billion or XX% of exported tire
sales. European exporters shipped
XX% of the global total, while XX%
of the value of new rubber tire
shipments came from North
America.
An increasing number of mining
projects, a growing demand for
mining vehicles and an expanding
vehicle fleet are expected to drive
the global mining tire market as
well through 2024. Reinforcement
of mining activities across the globe
is the key growth factor of the
global mining tire market and
providing significant growth
opportunities for non-pneumatic
tires in mining industry.
Global OTR (Off-the-Road) Tires Market Y-O-Y Growth, By Product
Type, 2016-2024
XX% XX% XX% XX%
XX% XX% XX% XX%
XX%
2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f
Global OTR (Off-the-Road) Tires Market Size (USD Billion), By Product Type, 2016-2024

Outlook , By Product Type: 2016-2024
Global OTR (Off-the-Road) Tires Market Size (USD Billion), By Radial
Tires, 2016-2024
The ranking of the world’s largest
tire manufacturers is dominated by
European and Asian manufacturers.
Third–ranked Goodyear Tire and
Rubber Co. and twelfth–ranked
Cooper Tire and Rubber Co. were
the key tire makers with
headquarters in the United States.
Since labor costs are the second
largest driver of tire production
costs, Asian manufacturers are able
to benefit from low wages in the
majority of their plants. In terms of
tire-related sales revenue, Japan's
Bridgestone continues to be the
main player in the tire
manufacturing business, while
Germany's Continental is the major
player based on overall revenue.
In North America “the forklift
industry is really, really solid,”
based on shipment data. Sales of
new forklift trucks surged about a
year ago, and now those vehicles
are requiring replacement tires. So
the aftermarket is very healthy
going forward as well.
Global OTR (Off-the-Road) Tires Market Y-O-Y Growth, By Radial
Tires, 2016-2024
XX% XX% XX% XX%
XX% XX% XX% XX%
XX%
2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f
The world's largest tire manufacturers in 2017, based on tire-related sales (in
billion U.S. dollars)
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f
XX XX XX XX XX XX XX
Bridgestone (Japan)
Mechelin (France)
Goodyear (U.S)
Continental (Germany)
Sumitomo Rubber Industries (Japan)

Global OTR (Off-the-Road) Tires Market Attractiveness
and BPS Analysis by Product Type, 2016-2024
Global OTR (Off-the-Road) Tires Market Attractiveness-By Product Type, 2016-2024
Water based adhesive segment holds the largest revenue share in the global OTR (Off-the-Road) Tires
market as this segment constitutes which is impacted by the rising cognizance among the household users
and thus it is likely to expand at XX% CAGR during the forecast period.
OTR (Off-the-Road) Tires market is relying on the adoption of EHR (Electronic health record) software by
various healthcare facility providers in order to stand ahead in future. Behavioral health EHR creates a
world of difference to the staff and patients and goes the extra mile giving advanced capabilities such as it
include support for documenting violence risk factors, suicide risk factors, or sadness scales.
Market Size (USD Billion)
CAGR(%)
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
0.0 100.0 200.0 300.0 400.0 500.0 600.0
Bias Radial Non-Pneumatic Tires
XX%
XX%
XX% XX%
XX% XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2016 2024
Non-Pneumatic Tires
Bias Tires
Radial Tires
Global OTR (Off-the-Road) Tires Market BPS Analysis- By Product Type, 2016-2024

NorthAmerica OTR (Off-the-Road) Tires Market Analysis,
2016-2024
Regional Analysis of North America OTR (Off-
the-Road) Tires Market
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XX
XX
XX
XX
XX
XX
2016 2024
XX
XX
XX
XX
XX
XX
XX
XX
XX% XX% XX% XX% XX% XX% XX% XX%
-XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f
XX%
CAGR: (2016-2024)
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2016 2024
XX
XX
XX
XX
US Canada
North America OTR (Off-the-Road) Tires Market Size
(USD Billion) & Y-O-Y growth (%), By Region- 2016-
2024
North America OTR (Off-the-Road) Tires Market
Size (USD Billions), By Country-2016-2024
North America OTR (Off-the-Road) Tires Market Size (USD Billion)-2016-2024
Size (USD Billion), By Product Type-2016-2024

NorthAmericaOTR (Off-the-Road) Tires Market Analysis, By
Country-2016-2024
Outlook, 2016-2024
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United States OTR (Off-the-Road) Tires Market Size
(USD Billion) & Y-O-Y growth (%), 2016-2024
XX
XX
XX
XX
XX
XX
XX
XX
XX% XX% XX% XX% XX% XX% XX% XX%
-XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2016e 2017e 2018f 2019f 2020f 2021f 2022f 2023f
XX%
CAGR: (2016-2024)
United States OTR (Off-the-Road) Tires Market Size (USD Billion), Compound Annual Growth
Rate (%), Y-O-Y Growth Rate (%), 2016-2024
Projected Tire Shipments (in millions of tires)
We are also typically seeing that the machines
entering the market are have higher horsepower
than previous models as well as increased weights.
Because of higher horsepower machines, there is
some trending to see “larger” tires becoming more
standard on some machines, i.e., seeing more
17.5R25 tires than 14.00R24 than in the past and
new dimensions becoming more popular on some
loader models such as the 875/65R29 vs 29.5R25;
this allows higher carrying capacity as well as some
stability enhancements for the machine.
Small OTR has been the slowest segment of OTR
tires to convert to radials, and even today the
figure is less than half - around 45% radial. That
leaves a lot of room for growth, especially as the
radial options become better and more competitive
than ever.
Key Insights
Bridgestone Americas Inc. will spend USD XX million to expand production at its Bloomington, Ill., off-
the-road tire plant. The expansion means for the first time the company's 29-, 33- and 35-inch OTR
tires will be made outside of Japan. This investment also includes increasing the workforce at the
Bloomington plant by XX employees. The last major investment in the plant was USD XX million for a
radial and giant loader expansion in 2011 and 2014. The facility makes tires for mining and
construction applications.
2017 Final
2018
Forecast
% Change
OEMs
Passenger XX XX XX%
Light Truck XX XX XX%
Truck XX XX XX%
Replacemen
t Tires
Passenger XX XX XX%
Light Truck XX XX XX%
Truck XX XX XX%
Total
Shipments
XX XX XX%

North America OTR (Off-the-Road) Tires
Market Attractiveness-By Country, 2016-2024
North America OTR (Off-the-Road) Tires Market Attractiveness-By Country, 2016-2024
According to the above graph, US OTR (Off-the-Road) Tires market is anticipated to be the most attractive
market across the region, for new entrants looking to enter in the market, existing players looking for
business expansion and investors seeking investment opportunities over the forecast period i.e. 2016-2024
With an increased dependency on rental companies to cost-effectively provide a greater variety of
equipment types to customers who will work the equipment liberally and often aggressively, having tires
that avoid flats is key. That’s where solid tire come into play. Solid tire have been popular for skid steer
loaders used in puncture-prone and severe or environmentally challenging applications for years, but
thanks to newer options, solid tires are now viable for telescopic handlers, compact wheel loaders and
even full-sized wheel loaders. With the price now similar to that of foam-filled tires, the rental market is
leading the shift to solid tires.
North America North America OTR (Off-the-Road) Tires Market BPS Analysis- By Country, 2016-
2024
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2016 2024
Canada
US
XX
XX
XX
XX
XX
XX
XX XX XX XX XX XX XX
Market Size (USD Billion)
Canada United States
CAGR(%)

Company Profiling
Outlook : 2016-2024
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Michelin
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Michelin (Company Overview & Business Strategy)
Founded
1889
Employees
111,700
Headquarters
France
Website
www.michelin.com
Business Strategy
 The European market rose by XX% over the year, led by demand from the freight and construction
industries. The overall gain reflected growth in France (up X%), Turkey (up X%) and Russia (up XX%),
flat demand in Germany and declines in Italy (down X%) and Spain (down X%).
 In terms of specialty businesses, the operating income from recurring activities in 2017 was up by
more than XX% and showed strong growth across each division.
 The strength and technological leadership of the company has helped to drive XX% growth which is
historically high net income of USD XXX million, showing the company’s agility in challenging business
environment.
 Replacement radial and bias tire markets in Asia (excluding India) leveled off during the year. Demand
edged up just XX% in China, held back by the robust OE market and by the impact of emissions
controls.
Company Overview
 Michelin is a leading tire company in the world,
dedicated in improving mobility, designing, sustainably
and distributing the most suitable tires, services and
solutions to its clients’ and producing high-technology
materials that serve the industry. Michelin is
headquartered in Clermont-Ferrand, France, operating
in 170 countries, operates through 68 production
facilities in 17 countries which in total produced 187
million tires in 2016.
 Michelin has entered into TREC (tire recycling) initiative
in 2014 that has a budget of USD 69 million for over
eight years, aiming to produce both chemical and
mechanical recovery of scrap tires.
 The strength of its brand and its technological leadership
helped to drive 2.6% growth and deliver historically high
net income of USD 1977.92 million, demonstrating the
Group’s agility in a more challenging business
environment. Michelin is pursuing the acquisitions that
will support its ambitions for growth and value creation
Key Business Segments
Passenger car/Light truck tires & related
distribution
Truck tires & related distribution
Specialty businesses

XX
XX
XX
2014 2015 2016
Revenue(USDBillion)
Michelin (Revenue & Financial Analysis)
Business Strategy
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016
Fig: 9-2 Material Handling Equipment Sales (Thousand Units),
2014-2016
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016
Fig: 9-3 Hertz Corporation Corporation
Revenue (USD Billion), 2014-2016

Michelin (Business Segments & Recent News)
Business Strategy
Improves quality control structure and globalization: The company has adopted various methods to
enhance their manufacturing structure which helps the company to improve the quality of their
automobile products. Moreover, the company is looking forward towards expansion of globalization. UPS
Motors adopted Hertz Corporation Global Vision in 2011 to improve the quantitative expansion across the
globe. The company is investing a huge amount for research and development activities to introduce the
future of material handling equipment such as hydrogen powered forklifts and automated guided vehicles.
The company spend USD 588.11 Billion in 2016 for research and development of their products and
services. Hertz Corporation motors is one of the largest automobile and mental health software across the
globe and expected to lead other global companies in near future.
9-4 Michelin Revenue (%)-By Business
Segments, 2016
XX%
XX%
XX%
Automo
tive
Materia
l
Handlin
g
Other
9-5 Michelin Revenue (%), By Region,
2016
XX%
XX%
XX%
XX%
XX%
Japan
North-
America
Europe
Asia
Other
Key Findings
 Hertz Corporation Corporation (TICO) has signed an agreement to acquire Vanderlande – the global market
leader for value-added logistic process automation at airports and in the parcel market, as well as being a
leading supplier for warehouses – from the company’s current owner NPM Capital
 Hertz Corporation Corporation announces that it has concluded an agreement with major North American
materials handling systems integrator Bastian Solutions LLC (“Bastian”) to acquire the company. The
acquisition of Bastian signify Hertz Corporation' full-scale entry into the North American materials handling
solutions industry amid the e-commerce boom.
 To expand company’s presence in emerging countries, Hertz Corporation acquired the lift truck business of
Taiwan-based Tailift Co., Ltd. In August 2015. By capitalizing on Tailift’s strength, company aimed to increase
its sales in emerging c9oountries where market expansion is expected over the medium to long term.

Michelin : Business Strategy
Environmental
Scan
Assessment
Background
Information
Situational
Analysis
SWOT–
Strength’s,
Weaknesses,
Opportunities,
Threats
Situation–Past,
Presentand
Future
SignificantIssues
Align/Fitwith
Capabilities
Mission&Vision
Values/Guiding
Principles
KeyObjectives
Performance
Measurement
Targets/Standards
ofPerformance
Initiativesand
Projects
BaselineComponents
Performance
Management
ReviewProgress–
Balanced
Scorecard
TakeCorrective
Actions
Downto
Specifics
Evaluate
Whereweare
GapsActionPlansFeedback
upstream–revise
plans
WherewewanttobeHowwewilldoitHowarewedoing

ExpertAnalysis
Global OTR (Off-the-Road) Tires Industry Outlook
Connect With Us:

 In 2016, OTR (Off-the-Road) Tires dominated the market; OTR (Off-the-Road) Tires
segment accounted for nearly XX% of the total Asia-Pacific & Africa point of care testing
(POCT) devices market and remaining XX% went for different end-use segments such as
homecare settings. The main reason for this despaired share is due to the rising
demand for point of care testing devices in OTR (Off-the-Road) Tires on the back of
their advantages such as faster and precise results
 However, as the medical device technology is on rise (especially in developing
countries), the Africa therapeutic market is projected to reach USD XXXX Billion in 2023
from USD XXXX Billion in 2016, registering a growth rate of XX%. In addition to that,
Africa pharmaceutical market touched USD XXXX Billion in 2016 and rising demand for
prescription medicines in the region is expected to accelerate the market to USD XXXX
Billion by the end of 2023
 As a result, if seen from the big market point of view, blood glucose monitoring devices
demand is higher in homecare settings followed by OTR (Off-the-Road) Tires .
Moreover, the rising healthcare expenditure in Africa on the back of new healthcare
reforms and rising investment in healthcare sector is expected to bolster the growth of
point of care testing devices in Africa & Asia-Pacific region
 With USD XXXX Billion in 2016, blood glucose monitoring devices has the highest
demand followed by located hemoglobin (HbA1c) testing devices and blood collection
devices. The advancement in diagnostic devices are encouraging the hospitals and OTR
(Off-the-Road) Tires to adopt the advanced devices to obtain accurate diagnosis data.
The precise data would further help the physicians to provide better treatment to the
patients
 Further, increasing spending by government authorities on research and development
of innovative and advanced medical devices along with rising disease burden are some
of the major reasons behind the spiked growth of Asia-Pacific & Africa point of care
testing (POCT) devices market
 Further, increasing spending by government authorities on research and development
of innovative and advance connected devices along with rising disease burden are
some of the major reasons behind the spiked growth of Middle East & Africa OTR (Off-
the-Road) Tires market.
Expert Analysis
Business Strategy

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