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Strategy to grow premium Travel Grear Category _Samsonite_HUL_LIME CompetitionSukesh Chandra Gain
The document discusses strategies for Samsonite in the Indian luggage market. It analyzes market trends, segments customers into business travelers, families, students, and adventure seekers. It identifies needs like customization, comfort, and durability. Opportunities include expanding into hiking gear, new distribution through corporates, and introducing products with enhanced features. Short term strategies involve promotions through airports and magazines. Medium strategies add a membership card and sponsoring travel shows. Long term strategies enter new categories like hiking to cater to more customer needs.
Kate Spade started as a fashion brand in the 1990s by Kate Brosnahan and her husband Andy Spade. They saw an opportunity in the women's accessories market that lacked stylish, practical handbags. Their mission was to create fashionable but not trendy bags. Initially they developed sketches for 6 bags and Kate oversaw production while Andy helped with marketing on nights and weekends. By 1996, Andy became president and creative director as the brand grew. Kate Spade's success in its first decade was due to expanding their talent pool, growing their product lines, and opening stores in fashionable areas domestically and internationally.
SEOGuardian - Ecommerce de Marcas de Maletas en EspañaBint
Informe de analítica SEO y SEM sobre ecommerce de maletas en españa. En esta ocasión se han analizado las marcas de maletas, no las tiendas online de maletas.
Kate Spade launched a marketing campaign to increase email subscribers and brand engagement online and in stores. The campaign directed consumers to a website where they could register by filling out a simple form to receive emails. Consumers could also enter by using print pieces in stores or an iPad with a sales associate. After registering, consumers could share the promotion on social media and upload photos on Instagram for bonus entries to win one of three grand prizes of a $1,500 Kate Spade gift card.
Kate Spade partnered with Baesman to improve their customer acquisition strategy and exceed their revenue and growth goals. Baesman analyzed Kate Spade's customer data from multiple sources to identify valuable prospective customer segments. They then created and executed targeted acquisition strategies for these segments. This new approach, leveraging better data and testing, helped Kate Spade achieve 15% higher customer acquisition than planned.
To study the market share of 5 kinds of Luggage bags by ilesh ghevariyaIlesh Ghevariya
The document provides a market analysis of 5 types of luggage bags in Ahmedabad, India. It analyzes the market size, key players, products, and market share of brands like VIP Industries, Samsonite, Safari, and Wildcraft. Primary research found that commuters prefer backpacks for comfort and messenger bags for style, while travelers choose duffel bags and trolley bags for their carrying capacity. The market is dominated by Samsonite and VIP Industries, which each have around 20-22% market share. Opportunities exist to develop bags that better satisfy user needs for style, professional appearance, and organization.
Kate Spade is an affordable luxury lifestyle brand known for its handbags. Founded in 1993, it offers a wide range of vibrantly colored leather bags and accessories that appeal to both classic and trendy tastes. Competitors include Michael Kors, Tory Burch, and Coach, which also offer colorful, fashionable bags at accessible price points between $175-498. The document recommends Kate Spade offer more neutral colors in some styles, use trendier colors overall, add a sophisticated tote bag, reduce sale items, and market trendier pieces with a sense of exclusivity.
The document provides an analysis of LVMH's international strategy as a multi-brand luxury conglomerate. It discusses how LVMH manages its portfolio of brands through both acquisitions and organic growth. LVMH focuses on rapid international expansion through strategic acquisitions of star luxury brands and increasing its retail network for organic growth. However, managing such a diverse portfolio of brands creates challenges around coordination and ensuring attention to all brands.
Strategy to grow premium Travel Grear Category _Samsonite_HUL_LIME CompetitionSukesh Chandra Gain
The document discusses strategies for Samsonite in the Indian luggage market. It analyzes market trends, segments customers into business travelers, families, students, and adventure seekers. It identifies needs like customization, comfort, and durability. Opportunities include expanding into hiking gear, new distribution through corporates, and introducing products with enhanced features. Short term strategies involve promotions through airports and magazines. Medium strategies add a membership card and sponsoring travel shows. Long term strategies enter new categories like hiking to cater to more customer needs.
Kate Spade started as a fashion brand in the 1990s by Kate Brosnahan and her husband Andy Spade. They saw an opportunity in the women's accessories market that lacked stylish, practical handbags. Their mission was to create fashionable but not trendy bags. Initially they developed sketches for 6 bags and Kate oversaw production while Andy helped with marketing on nights and weekends. By 1996, Andy became president and creative director as the brand grew. Kate Spade's success in its first decade was due to expanding their talent pool, growing their product lines, and opening stores in fashionable areas domestically and internationally.
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Global Luggage Market Report: 2015 Edition - New Report by Koncept Analytics
1. Global Luggage Market Report
-----------------------------------------
2015
View Report Details
2. Executive Summary
The global luggage industry consists of products like travel bags, bag packs, duffel bags, laptop bags, other business travelling bags and various
travel accessories. People carry luggage according to their needs and choices. This variation in needs and requirements makes the consumers to
demand luggage in various styles and this provides the reason for the luggage products to be so diverse in terms of utility. Luggage is the most
indispensable part of travel and tourism.
The report “Global Luggage Market: 2015 Edition” provides a comprehensive analysis of the global luggage market, with focus on its segments
including: casual bag, travel bag and business bag along with in-depth study of the US, Indian and Chinese luggage market. The major trends,
growth drivers as well as issues being faced by the industry are being presented in this report. The four major players in the industry, Samsonite
International S.A., V.F. Corporation, Tumi Holdings, Inc. and V.I.P. Industries Ltd. are being profiled.
The key factors driving the growth of the luggage market are increasing demand for travel & tourism, rising internet penetration, increasing
globalization, technological advancement and global GDP. Some of the noteworthy trend and developments of this industry are new luggage design
and innovation, increasing contribution of travel and tourism in economy and rise of the global travelling class. However, the expansion of global
luggage market is hindered by increasing competition, trade restriction and large unorganized market
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry.
We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the
future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the
dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
View Report Details
3. Factors like for travel & tourism, rising internet penetration, increasing globalization and technological
advancements are driving luggage market globally…..
The global retail sales of luggage and travel goods increased to
US$... billion in 2014 from US$... billion in 2013, representing
annual growth of ...% and are estimated to reach US$... billion by
2015. The same registered at CAGR of …% over the period
spanning of 2009-2014.
As of 2014, Travel Bag accounted for the largest share of …% in
global luggage retail sales, followed by Casual Bag and Business
Bag with …% and …% share respectively.
The retail sales value of the US luggage market increased to
US$... billion in 2014 from US$... billion in 2013, representing a
growth of …%. The same registered at CAGR of …% during the
period 2009-2014.
Breakdown of Global Luggage Retail Sales by Segments (2014)
Global Luggage Market Retail Sales (2006-2015E)
The US Luggage Sales by Value (2007-2014)
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E
US$Billion
2007 2008 2009 2010 2011 2012 2013 2014
US$Billion
4. Factors like for travel & tourism, rising internet penetration, increasing globalization and technological
advancements are driving luggage market globally…..
Travel/sports bags accounted for the largest share of …% the US
travel goods market. Handbags stood at second position with
share of …%, followed by luggage, personal leather goods and
backpacks with …%, …% and ...% share respectively.
Indian luggage industry was valued at US$... million in 2013, as
compared to US$... million in 2012, representing a growth of …%
and is expected to have reached US$... million in 2014.
Chinese luggage industry was valued at US$... million in 2014
and is expected to reach US$... by 2015. The same registered a
CAGR of …% over the period of 2010-2014.
Indian Luggage Market – by Value (2006-2014E)
The US Travel Goods Market Breakdown by Value (2014)
China Luggage Market Value (2010-2015E)
2006 2007 2008 2009 2010 2011 2012 2013 2014E
US$Million
2010 2012 2014 2015E
US$Million
5. Increasing contribution of travel and tourism in economy and rise of the global travelling class are the
chief factors that will drive the luggage market…
• The retail sales of global luggage market is poised to grow at compound annual growth rate of …% from US$... billion in 2014 to
US$... billion in 2018.
• Demand for luggage is pegged to economic growth. The economic growth of a country leads to an increase in wealth, thereby
contributing in the growth of respective market as the spending power increases
• With rising demand for travel & tourism industry, rising internet penetration, growth of global traveling class, increasing
globalization, technological advancement and global GDP, the demand for global luggage market is increasing at a very fast pace.
• The future growth for luggage market would mainly be driven by travel and tours and global GDP.
Global Luggage Market Retail Sales Forecast (2014-2018E)
2014 2015E 2016E 2017E 2018E
US$Billion
6. Koncept Analytics
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Vaishali, Ghaziabad,
U.P. – 201010
T. +91-120-4130959
C: +91-9811715635
vikas@konceptanalytics.com
Contact Us:
www.konceptanalytics.com
Vikas Gupta
BD Manager
These are abridged and sanitized sample pages from the comprehensive report on the “ Global Luggage Market ”. To know
more about this report or for any customized research requirement, please contact the following:
View Report Details