Piet De Coninck discusses how small companies can succeed in the global DIY market. He outlines 4 realities of the changing DIY industry: reengineering consumers, new business logic focused on individual creation over mass production, the impact of the internet, and changing consumption patterns. De Coninck proposes adapting to these changes through a 3S philosophy based on the 7 Habits of Effective Leadership. This includes beginning with the customer in mind, being proactive, focusing on key priorities, and seeking synergies across business functions. The presentation aims to help small companies escape competition and find success in the global DIY market.

1. How Small, Smart, Special Companies can succeed in the Global DIY Market ? 4 Fediyma Forum Barcelona Piet De Coninck, CEO Polet Quality Tools th

2. 4 realities of the DIY industry Escaping the red ocean The philosophy The 7 habits for effective leadership Conclusion 5 Steps to the Blue Ocean Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

3. Glocalisation Re-engineering of the DIY consumer The new business logic The impact of internet The 4 irreversible realities of the DIY Industry ? Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

4. The reengineering of the DIY consumer: The new needs Massclusivity The rise of the creative class The cultural acknowledgement The 4 irreversible realities of the DIY Industry (2) Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

5. The New Business Logic The 4 irreversible realities of the DIY Industry (3) FORDS model T 21 Century CONSUMPTION Many people had little Seek for inspiration and desired much and create own identity TECHNOLOGIES Mass production for Digitalisation helps to Mass -consumption Create and distribute ENTERPRISE LOGIC Value creation in company space In individual space CAPITALISM Managerial capitalism Distributed *zuboff and maxmin - 2002 Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th FORDS model T 21 Century CONSUMPTION Many people had little Seek for inspiration and desired much and create own identity TECHNOLOGIES Mass production for Digitalisation helps to Mass -consumption Create and distribute ENTERPRISE LOGIC Value creation in company space In individual space CAPITALISM Managerial capitalism Distributed *zuboff and maxmin - 2002

6. The impact of the Internet The booster to consumer change The lever for the enterprise logic The fundamental business reversal The new laws for internet retailing The 4 irreversible realities of the DIY Industry (4) Piet De Coninck CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

7. 4 Irreversible realities present 4 Huge challenges Redefine & adapt the customer value The centric moves From production to market inspiration Generate only good profits Escaping the red ocean ? Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

8. The Philosophy: Responding the 3 Requirements Changing markets Changing consumers Changing retail requirements How to escape from the Red Ocean ? Piet De Coninck CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

9. Begin with the end in mind Be proactive Put first things first Think win/win Seek first to understand, then be understood Synergy Sharpen the saw The 3S Philosophy vs. the 7 Habits of Effective Leadership Change – Improvement - Differentiation - Concepting - Segmentation - Dynamism Piet De Coninck CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

10. Strategy & Vision Lean & Mean Open world mind ness 3S - Habit One : Begin with the end in mind Operational KSF = Key Account KSF Continuous improvement Strategic integration of ICT Manufacture market driven logistics Lean manufacturing Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

11. Responsibility vs. reproach 4 steps for a renewed dynamism Differentiated fair visits Trend watching & Trend following Dialogue with colleagues Professional literature Use all human senses 3S: Habit Two – Be Proactive Street-o-Logy >> Competitive advantage for SME’s Piet De Coninck CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

12. Built a strong key account management team Integrate key account mindset in Field Sales Team Upscale organisation to a 3 D Culture Dimension Innovation-Creativity-Imagineering 3S: Habit Three – First things first Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

13. Differentiation & segmentation Concepting Communication Field people 3S: Habit Four – Think Win-Win (1) Bringing Buyer Value - Fulfilling Consumer Needs Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

14. Good - Better – Best Cross Merchandising 3S: Habit Four – Think Win-Win (2) Help Retailer and consumers In making their choice Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

15. Concepting : 3S: Habit Four – Think Win-Win (3) “ Ready to Market ” Product Range Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

16. Concepting : The ingredients for a good concept Display the product itself Guide the consumer in his choice KISS Maximalise the USP’s Easy, enjoyable & sexy Cover the consumers’ needs Help the selling-out in POS 100 % Brand building 3S: Habit Four – Think Win-Win (4) Piet De Coninck , CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

17. Communication POS Media Support Press Coverage E-Communication 3S: Habit Four – Think Win-Win (5) Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

18. People : Merchandising Service Masterminding the Sales-Service support Check implementation agreements 3S: Habit Four – Think Win-Win (6) Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

19. Ask your customers about their strategy Analyse the nowadays situation >> Task Force – External Consultancy Learning Process of your customers >> Adapt your approach Find people with the requested knowledge 3S: Habit Five – Seek first to understand, then be understood Convert Information into Knowledge: final touch & cherry on the cake Piet De Coninck , CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

20. Logistics & supply chain Product Marketing 3S: Habit Six – Search for Synergy (1) = = Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

21. Logistics & Supply Chain 3S: Habit Six – Search for Synergy (2) Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th Cross docking Mutual platform Feeder

22. Product Cat man studies Cross merchandising Cross selling promotional actions Value packs 3S: Habit Six – Search for Synergy (3) Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th +

23. Marketing Co-Advertising 3S: Habit Six – Search for Synergy (4) Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th Co-exhibition during trade fairs

24. 3S: Habit Seven – Sharpen the saw Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th DIY – Deming Wheel

25. Seeking for the fourth dimension Sharing knowledge and experiences for sustainable growth Piet Deconinck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

26. 3S: The fourth dimension Satisfaction 3S The 4 dimension Th Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th

27. This presentation is downloadable at www.polet.be Where there is also a reading list feel free to share knowledge and e-mail me with any comment pietdc@polet.be Thank You for Your attention, wishing You a safe safe trip on the blue ocean …. Piet De Coninck, CEO Polet Quality Tools 4 Fediyma Forum Barcelona th