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Energy - Edelman Trust Barometer 2014, UK Data

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The UK energy sector results from the 2014 Edelman Trust Barometer.

The annual Trust Barometer is the largest study of its kind, and explores rising and falling levels of trust across twenty-seven markets, and 33,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society

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Energy - Edelman Trust Barometer 2014, UK Data

  1. 1. 2014EDELMAN TRUST BAROMETER ENERGY
  2. 2. GLOBAL ONLINE SURVEY IN 27 COUNTRIES • 33,000 respondents • 6 years in 20+ markets • 9 years in 10+ markets GENERAL POPULATION • 1,000 respondents per country surveyed • Ages 18+ • 3 years in 25+ markets • Fieldwork runs each October INFORMED PUBLICS • 500 respondents in U.S. and China & 200 in other countries • Ages 25-64 • College-educated • In top 25% of household income per age group in each country • Report significant media consumption and engagement in business news and public policy • 14 years of data Edelman’s 14th Annual Survey Indicates UK data A ‘UK Supplement’ survey was fielded from 9th – 13th January 2014 prior to the launch of the Trust Barometer in London (Online, nationally representative 1,001 general public respondents). An ‘Energy Supplement’ survey was fielded from 25th – 27th April 2014prior to the Energy Trust Event (Online, nationally representative 2,039 general public respondents). Data from the main Trust Barometer study is marked Data from the UK Supplement is marked Data from the Energy Supplement is marked JAN OCT Indicates Global data APR The Trust Barometer and Supplements were conducted by Edelman Berland. The firm specialises in qualitative and quantitative research, measurement, tracking and analysis in reputation, branding and communications. Edelman Berland is a global, full-service market insights firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be.
  3. 3. UK TRUST IN INSTITUTIONS IS DOWN SIGNIFICANTLY ON 2013 WITH THE EXCEPTION OF NGOS; GROWING GAP BETWEEN UK TRUST AND GLOBAL TRUST Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics in 20-country global total vs. UK total3 TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014, GLOBAL VS. UK NGOS BUSINESS GOVERNMENT GLOBAL UK MEDIA 63% 64% 61% 67% 2013 2014 #1 58% 58% 56% 56% 2013 2014 #2 57% 52% 47% 41% 2013 2014 #3 48% 44% 47% 42% 2013 2014 #4 OCT
  4. 4. ENERGY SUFFERS FROM A SIGNIFICANT TRUST DEFICIT WHEN COMPARED TO LEVELS OF TRUST IN BUSINESS Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”.; Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Public4 TRUST IN ENERGY INDUSTRY VS. TRUST IN BUSINESS - UK OCT 56% TRUST IN BUSINESS 32% TRUST IN THE ENERGY INDUSTRY TRUST IN BUSINESS TRUST IN ENERGY 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 32% 56%
  5. 5. UK HAS HIGHEST PROPORTION OF DISTRUSTERS IN ENERGY OF ANY MARKET SURVEYED Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust and Bottom 4 Box, Distrust) General Population in 27-country global total and across 27 countries5 TRUST IN ENERGY INDUSTRY VS. DISTRUST IN ENERGY INDUSTRY TRUSTERS IN ENERGY INDUSTRY DISTRUSTERS IN ENERGY INDUSTRY 56% 81% 78% 76% 74% 71% 69% 69% 68% 67% 62% 56% 55% 55% 54% 54% 53% 52% 50% 48% 48% 47% 44% 41% 41% 36% 36% 31% 24% 6% 9% 10% 9% 9% 16% 9% 12% 18% 16% 24% 24% 23% 29% 28% 28% 26% 30% 27% 22% 32% 37% 41% 38% 43% 38% 54% OCT
  6. 6. 54% 41% 39% 20% 12% 8%6% 16% 16% 29% 36% 57% Norway USA EU Qatar Ukraine Russia NORWAY AND THE USA ARE MOST THE MOST TRUSTED ENERGY TRADING PARTNERS; LESS THAN ONE IN TEN VIEW RUSSIA AS TRUSTWORTHY 6 TRUSTWORTHINESS OF COUNTRIES AS ENERGY TRADING PARTNERS NET TRUSTWORTHY NET NOT TRUSTWORTHY Q3. Please indicate how trustworthy you think each of the following countries are as energy trading partners. (NET Trustworthy: Very/Somewhat Trustworthy; NET Not Trustworthy: Somewhat untrustworthy/Not trustworthy at all ) Base: n=2039 APR
  7. 7. ENERGY INDUSTRY SINKS TO THE LEAST TRUSTED IN THE UK, ALONGSIDE BANKS Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics7 TRUST IN INDUSTRIES, 2013 VS. 2014 - U.K. OCT 79% 77% 71% 70% 69% 69% 64% 64% 62% 59% 49% 44% 43% 32% 32% TECHNOLOGY CONSUMER ELECTRONICS MANUFACTURING BREWING AND SPIRITS FOOD AND BEVERAGE CONSUMER PACKAGED GOODS ENTERTAINMENT AUTOMOTIVE CONSUMER HEALTH COMPANIES TELECOMMUNICATIONS PHARMACEUTICALS CHEMICALS FINANCIAL SERVICES MEDIA BANKS ENERGY29% 34% 36% 38% 47% 55% 56% 56% 57% 60% 62% 65% 66% 66% 72% BANKS FINANCIAL SERVICES MEDIA ENERGY CHEMICALS TELECOMMUNICATIONS PHARMACEUTICALS CONSUMER HEALTH COMPANIES CONSUMER PACKAGED GOODS ENTERTAINMENT BREWING AND SPIRITS AUTOMOTIVE FOOD AND BEVERAGE CONSUMER ELECTRONICS MANUFACTURING TECHNOLOGY 20142013
  8. 8. NEARLY SIX IN TEN REPORT TRUSTING THE ENERGY INDUSTRY LESS THIS YEAR, LARGELY BECAUSE OF INCREASING COST OF BILLS Thinking about everything you have read, seen or heard about each of the following industries in the last year, please indicate how much your trust in each industry has changed over the past year [Energy] (Excl. Don’t knows); Using a five-point scale where 1 means “not had an impact at all” and 5 means “had a very large impact”, how much of an impact have each of the following had on decreasing your trust in the energy industry over the last year? [Top 2 box: 4-5] General Publics8 THE CHANGE IN TRUST IN THE ENERGY The reasons why they reported a decrease in trust… JAN 36% 38% 42% 69% 82% Low reliability of service Limited range of tariffs Poor customer service Levels of profit in the industry Increasing price of bills
  9. 9. 59% WHILE THE LEAST TRUSTED INDUSTRY, NEARLY SIX IN TEN EITHER TRUST OR ARE NEUTRAL TOWARDS THE SHALE GAS INDUSTRY Q1. Thinking about specific sectors within the energy industry, please indicate how much you trust businesses in the following industries to do what is right. Please use a nine-point scale where one means that you ‘do not trust them at all’ and nine means that you “trust them a great deal”. (Trust: 6-9, Neutral: 5, Distrust: 1-4) [Excl. don’t knows] Base: n=20399 TRUST IN SECTORS WITHIN THE ENERGY INDUSTRY TO DO WHAT IS RIGHT TRUST NEUTRAL 61% 57% 48% 43% 33% 21% 21% 27% 23% 26% 18% 22% 26% 33% 41% Solar energy industry Wind-generated energy industry Natural gas industry Nuclear industry Shale gas industry DISTRUST APR
  10. 10. TWO | The Intersection Between Business and Government
  11. 11. MAJORITY BELIEVE THERE IS NOT ENOUGH GOVERNMENT REGULATION OF THE FINANCIAL SERVICES AND ENERGY INDUSTRIES Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q262. When it comes to government regulation of the financial services industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q263. When it comes to government regulation of the energy industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q264. When it comes to government regulation of the food and beverage industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics11 GOVERNMENT REGULATION OF BUSINESS AND SECTORS - U.K. OCT 43% 64% 73% 38% 17% 4% 2% 5% Government Regulation of Business Government Regulation of Financial Services Industry Government Regulation of the Energy Industry Government Regulation of the Food & Beverage Industry TOO MUCH NOT ENOUGH
  12. 12. OVER HALF REPORT THEY WOULD TRUST THE ENERGY INDUSTRY MORE IF IT WAS UNDER STATE CONTROL Would you trust the energy industry more if it was under Private control or State control?12 WOULD YOU TRUST THE ENERGY INDUSTRY MORE IF IT WAS UNDER… JAN 56% 18% 26% State control Private control Don't know
  13. 13. THREE | Building Trust
  14. 14. WHY DOES TRUST MATTER? Thinking back over the past 12 months, have you taken any of the following actions in relation to companies that you trust? Please answer yes or no to each action.; Still thinking about the past 12 months, have you taken any of the following actions in relation to companies that you do not trust? Please answer yes or no to each action. General Publics14 THE EFFECTS THAT BEING TRUSTED OR DISTRUSTED WILL HAVE ON A COMPANY’S BOTTOM LINE JAN 10% 32% 36% 51% 63% CHOSE TO BUY PRODUCTS/SERVICES RECOMMENDEDTHEM TO A FRIEND/COLLEAGUE PAID MORE FOR PRODUCTS/SERVICES SHARED POSITIVE OPINIONS ONLINE BOUGHT SHARES REFUSEDTO BUY PRODUCTS/SERVICES CRITICIZEDTHEM TO A FRIEND/COLLEAGUE SHARED NEGATIVEOPINIONS ONLINE SOLD SHARES DISTRUSTED COMPANIES TRUSTED COMPANIES 53% 56% 30% 6%
  15. 15. CONSUMERS BELIEVE BUSINESSES SHOULD BE ACTIVE PARTICIPANTS IN THE DEBATES THEIR INDUSTRY IS ENGAGED IN Q265-270. Please indicate how much you agree or disagree with the following statements? Informed Publics15 PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS - U.K. OCT The financial services industry should be a more active participant in the broader debate over the future of the UK banking system When policymakers are developing new regulations on businesses and industries, they should consult with multiple stakeholders (i.e. NGOs,academics, the affected businesses/industries, etc.)before making final decisions The energy industry should be a more active participant in the broader debate over UK energy policy The food and beverage industry should be a more active participant in the broader debate in UK over solutions to food and nutrition policy issues 63% 82% 70% 65%
  16. 16. ENGAGEMENT AND INTEGRITY ARE KEY TO BUILDING TRUST 16 19% 15% 16% 16% 22% 18% 17% 19% 19% 19% 25% 21% 21% 24% 22% 25% 27% 29% 29% 30% 33% 40% 40% 43% 50% 52% 54% 55% 56% 58% 59% 61% CONSISTENT FINANCIAL RETURNS PARTNERS WITH THIRD PARTIES TOP GLOBAL COMPANY ADMIRED TOP LEADERSHIP INNOVATOR ADDRESSES SOCIETY'S NEEDS POSITIVELY IMPACTS COMMUNITY PROTECTS ENVIRONMENT COMMUNICATES OFTEN IS ETHICAL HIGH QUALITY PRODUCTS ACTS RESPONSIBLY IN CRISIS TRANSPARENT & OPEN LOOKS AFTER EMPLOYEES CUSTOMERS BEFORE PROFITS LISTENS TO CUSTOMERS BUSINESS IMPORTANCE VS. BUSINESS PERFORMANCE ON 16 TRUST DRIVERS (UK). INTEGRITY PURPOSE OPERATIONS PRODUCTS & SERVICES ENGAGEMENT How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) Informed Publics; Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they are "performing extremely poorly" and nine means they are "performing extremely well". (Top 2 Box, Performing Extremely Well) Informed Publics,
  17. 17. 43% 42% 41% Regulators Energy companies The government ALL STAKEHOLDERS HAVE A RESPONSIBILITY; THERE’S NO DIFFERENTIATION IN TRUST BETWEEN REGULATORS, ENERGY COMPANIES OR THE GOVERNMENT IN KEEPING THE LIGHTS ON Q4. Again on a nine-point scale where one means that you ‘do not trust them at all’ and nine means that you ‘trust them a great deal’, please indicate how much you trust the following bodies to keep the lights on in the UK. (Trust: 6-9) Base: n=203917 TRUST IN BODIES TO KEEP THE LIGHTS ON IN THE UK APR

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