The document outlines the history and business development of the Gillette Company from its founding in 1901 to its acquisition by Procter & Gamble in 2005. Key milestones include the introduction of iconic products, significant sales growth, and marketing strategies that shaped its brand value globally. The report also touches on competition and profitability trends among Gillette and its associated brands like Braun and Oral-B.

1. PresentatioNULABPresentation on case Introductory of business(BBA-Business Administration) Name: SubrajitSahaName : ArifurRahmanName : Nadir-Ul-KaysarSection two12/11/2009 1:50:18 PM

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3. The Gillette Company BackgrounD1901 Founded by King C Gillette with William Nickerson in Boston.1902 1st Product – Double edged, T shape disposable razors.1905 Develops new markets by opening London Offices.1914 Gillette brokers deal with US Army (3.5 Million razors, 36 Million blades)1950 Spends $6 Million for TV rights to Baseball World series for 6 years.1964 Gillette splits into 2 SBUs, for grooming, the other for all other products.1973 Net Sales exceed $1Billion.1980 Net Sales exceed $2 Billion.2001 Gillette has 61 Facilities in 25 Countries, and employs 40,000 people.2003 the blades division contribute 68% to profitability with a 42% of total sales.2004 expanse $1155 million on add and 411 million on sales.2005 Gillette the company was sold to Procter & Gamble for $57 billion USD. 2007 the 588-acre King Gillette Ranch opened to the public as a park.

4. :vision:Build up total brand value.global focus on consumer products global competitive advantage in quality, value added personal care/use productsKey brand: Mach3,power,tourbo jet

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