1) The document summarizes Gianni Mazzotta's successful promotions for Peroni beer during the 2014 World Cup, which included new accounts, founts, and glassware gains as well as signage and in-account promotions. 2) Promotions included a World Cup final party at the Emerald Lounge, "Kick the Keg" promotions at 10 accounts, and World Cup signage throughout Boston. 3) In-account promotions featured specialized menus, giveaways, and signage to promote Peroni during World Cup games at various bars and restaurants.

1. IBD Gianni Mazzotta, Boston
World Cup 2014
 Wins
1. Great World Cup final promotion at Emerald Lounge at the Revere Hotel, $4 Peroni drafts from the fount, Peroni
bar, gobo light, silk banner, popcorn machine, Kick the Keg promo and giveaways! (Pictures on this
presentation)
2. Kick the Keg promo at 10 accounts, Glassware giveaways, Bucket specials, Portable schedule Maps
 New Accounts Gained
1. Playwright, Champions Bar, Jacob Wirths, Barracuda Tavern, The Banshee, Beantown Pub, Kennedy’s, The
Daily Catch on the Seaport, Stephanie’s Southie, Stadium, Lir, Crossroads, Phoenix Landing
 Founts Gained
1. Emerald Lounge, Champions Bar, Caffe Dello Sport
 Glassware gained
 Jacob Wirths, Barracuda Tavern, Beantown Pub, Kennedy’s, The Daily Catch on the Seaport, Phoenix Landing
 POS WC Peroni signage all over town!
1
Distributor sign shop
printed out hundreds
of signs!
Maps and Kick the
Keg promos, big
success!

2. Very successful signage created
I felt there was too much information for everything
to be on one sign. So I had the graphic designers at
the distributor sign shop cut and paste a bit from the
maps we had made and take the ball with blue ribbon
to make simplified signage, with bigger impact, top
left good for first 2 weeks, and bottom right, good
for last two weeks of tournament.

3. Pictures from Emerald Lounge World Cup Finale party

4. More Pictures from Emerald
Outdoor patio, popcorn machine
courtesy of Peroni (fun added value
and they drink more!), Peroni hat and
t-shirt giveaways

5. More pictures from Emerald World Cup event
Peroni Gobo! Peroni and
Popcorn heavily present on
bar!

6. Pictures continued
.!

7. Revere Hotel WC final party

8. Signage and Flyer for Event

9. Now for some professional shots!

13. GEM World Cup parties!
For the Italy game, serving Italian
Ice outside to passerbys, featuring $1
Peroni and Oysters, $5 Pizzas, yet in
a high-end Gold Account (usually
opened just in the evenings) Then
for the US game, offering pizza
outside, great promos!

14. More Pictures from GEM
Conducted multiple events at GEM, Italy games, then US games, and a finale as well!

15. Barracuda Tavern
Bottom right, outdoor signage
Bottom left, as you come up
stairs, Kick the Keg signage
Top right, more signage of
tournament schedule.

16. NEBO
Made deal for coasters to have
one side Peroni logo, other side,
their logo, Bartenders Zach and
Charlie excited about the maps!

17. Signage and Maps!
Bottom right, UNOs Signage
Top right, servers at The Palm
checking out the maps
Bottom Left, guests at
Stadium Bar checking out
maps

18. Signage at Beantown Pub
Right as you walk in, Peroni signage
to your right
Go for a game of pool or darts, Peroni
World Cup signage there too!

19. BoMA sendoff party for Miss MA and
World Cup promo at same time
The Game on the
TVs and projector
may have taken
over the attention
from the ladies..!

20. Caffe Dello Sport Peroni and Puma Italia Fiats on display!

21. More from Caffe Dello Sport
Puma Italia
Shine; Newly
placed fount
doing great; and
Peroni present
everywhere!
Huge North End
destination to
watch the
games!

22. Jacob Wirths
Set-up glassware giveaway and Kick the Keg party!
Traci Bingham (formerly of Baywatch fame in
attendance! She Styled-up her Peroni shirt!

23. Lir
Put up multiple signs around, for
the Kick the Keg promotion.
Dropped off glassware, hats, t-
shirts, lanyard, coasters, and
iPhone 5 cases. Explained to the
manager how the promo works:
throughout the games, whoever
gets the last beer from the Peroni
keg, gets a prize; t-shirt,
glassware, hat, etc..!
New account Lir, Irish bar, imbracing
Italia for the World Cup, Puma Italia
Shine present, and they had fun filling
out the tournament schedule!

24. Monica’s Mercato
(Off-Premise)
Monica’s Mercato, high-end Italian foods store and off-
premise account in the North End, maps given away with
Peroni 6-packs; Soccer ball and Peroni and Pilsner signage in
window

25. Nix’s Mate
Peroni signage displayed BIG to great all guests walking in!
Changed out brackets to tournament schedule for maximum effectiveness!

26. Nix’s Mate continued
Guests checking outs maps and watching the games

27. Pushcart Pizzeria
Kick the Keg promotion set-up with well placed signage

28. Trattoria Newbury
Glassware giveaway
set-up all throughout
the games at Trattoria
Newbury!
Owner Irakli
happy with his
new Peroni
World Cup
scarf and soccer
ball!

29. Vintage Lounge
Set-up multiple World Cup Aperitivo
promotions at Vintage Lounge, and
great placement of signage!
Bartender Owen, serving up the
handsome Peroni!
DJ rocking the Brazilian beats for the
opener!

30. Vintage Lounge continued
Brazilain croquettes, made to accompany Peroni for
Brazil opener game!
Bartender Jillian loving the maps!

31. Vito’s Tavern
Kick the Keg set-up and Soccer ball on display!

32. Vlora
I just love this progression captured at Vlora, effective signage..(next couple slides)!
Watch as passerbys see signage..

33. Vlora continued
They now inquire with the hostess..

34. Vlora continued
And now seated at bar watching the
game..(far left)!