Gianni Mazzotta had a successful week, organizing several events to promote Peroni. He set up a patio party at Scoozi/Safar salon on Newbury St which included a DJ, model search, and fashion show. Peroni was popular throughout the event among Boston VIPs. The minimal investment of 10 cases resulted in great brand exposure. Local media covered the event. It was an overall success and the after party was held at a new hotspot, Bastille Kitchen, which is also a Peroni account.
Gianni's Peroni World Cup Top Line Recap Complete 7.16.14
Gianni's Peroni Weekly Top Line Recap 9.20.14
1. IBD Gianni Mazzotta, Boston
Week: Sept 14 – Sept 20, 2014
Wins
1. Set up amazing Patio Party event at Scoozi/Safar salon on Newbury St
2. Conducted staff training at Posto in Somerville.
3. Sold in Peroni to Itadaki (Japanese restaurant) on Newbury St!
Challenges
1. Constant challenge with the local craft trend, even in Italian bar/restaurants
Next Steps
1. Follow-up on potential Fount accounts
2. Follow up on target accounts, continue to set-up Aperitivos with Focus accounts
Photos
Some pictures from the start of the patio party at Scoozi/Safar salon..it got
better..pictures continued..!
1
2. Scoozi and Safar Salon event
Safar salon and Scoozi restaurant are co-owned and share a common entrance, one of the coolest
spots on Boston’s most fashionable street. DJ set-up, model search and fashion show.
4. Pictures continued
It did not take long for the party to get going..!
Models everywhere and lingerie fashion show!
5. Safar Salon/Scoozi
Peroni a big hit throughout the night.
Boston’s top VIPs with Peroni in
hand..!
Minimal investment(10 cases), great
brand exposure and perfect alignment at
great Peroni account!