GI Jobs Media Rollout
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The document summarizes the genesis and media strategy for proposed Wisconsin legislation called GI Jobs. It aims to provide tax credits to employers who hire veterans. An early introduction and exclusives with newspapers generated statewide radio and newspaper coverage. Over a month, coverage grew from local to statewide papers, websites, radio and television, totaling over 25 media hits. The strategy helped bring awareness to high veteran unemployment and support for the bill.
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- 1. GI Jobs- Maximizing A Media Opportunity By Scott Becher, Chief of Staff, Rep. Steve Wieckert