This document discusses social class and consumer behavior. It defines social class and examines methods for measuring social class, including subjective, reputational and objective measures. It categorizes social classes as upper, upper-middle, middle, working, working poor, and under class. The document also explores the relationship between social class and consumer behavior, noting that social class is used in marketing for advertising, market segmentation, distribution, and product development.

2. SOCIAL CLASS
&
CONSUMER BEHABIOR

3. WHAT IS SOCIAL CLASS?

4. WHAT IS CONSUMER BEHABIOR?

5. SOCIAL CLASS AND STATUS
 Wealth
 Power
 Prestige

6. The Measurement of Social Class
 Subjective Measures
 Reputational Measures
 Objective Measures

7. CONVENIENT APPROACHES TO SOCIAL CLASS
 Family income.
 Occupational status.
 Educational attainment.

8. SOCIAL CLASS CATEGORIES
 Upper
 Upper-middle
 Middle
 Working
 Working poor
 Under class

9. WHAT IS SOCIAL SATISFICTION?

10. ELEMENTS OF SOCIAL SATISFICTION
CLASS
STATUS
POWER

11. Factors responsible for social
stratification
Authority

12. Achievement and occupation

13. Education
Examples- MBA,MBBS,Phd.

14. Application of social class in marketing
Advertising
Market segmentation
Distribution
Product develop

15. CONCLUSION

16. Thank You !