Getting Started With Content Marketing - Seamless PH 2019

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Presented at Seamless Asia 2019, SMX Convention Center (Day 1 - Ecommerce Marketing Track) by GOBIGGR Digital Marketing, www.gobiggr.com.

Business

GETTING STARTED WITH
CONTENT
MARKETING
SEAMLESS PHILIPPINES 2019
SMX CONVENTION CENTER, MALL OF ASIA
www.gobiggr.com

JAYSON BAGIO
INTERNET MARKETING CONSULTANT
SPECIALIZATIONS:
Search Engine Optimization
Content Marketing
Pay-Per-Click Marketing
Conversion Optimization
Website Analytics
Inbound Marketing
Email Marketing
www.gobiggr.com

CONTENT MARKETING
Content marketing means creating
and sharing valuable free content to
attract and convert prospects into
customers, and customers into
repeat buyers.
www.gobiggr.com

www.gobiggr.com
TYPICAL MARKETING FUNNEL
Discovery
Consideration
Purchase

www.gobiggr.com
CONTENT MARKETING FUNNEL
Discovery
(Awareness stage)
Consideration
(Evaluation stage)
Purchase
(Conversion stage)
TOFU
MOFU
BOFU

www.gobiggr.com
CONTENT MARKETING FUNNEL
Discovery
(Content Type)
Blogs
10x Content
Social Media Updates
Infographics
Photographs
Podcasts
Videos
TOFU

www.gobiggr.com
CONTENT MARKETING FUNNEL
Discovery
(Key Indicators)
Awareness rate
Engagement rate
Inbound links
Traffic %
TOFU

www.gobiggr.com
CONTENT MARKETING FUNNEL
Consideration
(Content Type)
Case Studies
Cheat Sheets
Subscriptions
Surveys
Events
TOFU
MOFU

www.gobiggr.com
CONTENT MARKETING FUNNEL
Consideration
(Key Indicators)
Number of leads/emails
Email open rate %
Email click-through rate %
Time of stay traffic
TOFU
MOFU

www.gobiggr.com
CONTENT MARKETING FUNNEL
Purchase
(Content Type)
Demo/Trial
Customer Stories
Testimonials
Offers
CTA Rich Pages
TOFU
MOFU
BOFU

www.gobiggr.com
CONTENT MARKETING FUNNEL
Purchase
(Key Indicators)
Number of sales
Conversion rate %
Cost of Conversion
Buyer data
TOFU
MOFU
BOFU

If you expect people to simply land
on your website and purchase
something, you’re wrong.
You need a hook (your website) and
a bait (your content) to catch a fish.
www.gobiggr.com

EXPERTISE
Google is predominantly
looking at how helpful, detailed,
and useful the information
provided is.
www.gobiggr.com

AUTHORITY
When other experts or influencers
in your vertical are citing you as a
source or when your name
becomes synonymous with the
relevant topics.
www.gobiggr.com

TRUST
Earning positive reviews and
sentiments is an important trust
factor for Google.
www.gobiggr.com

www.gobiggr.com
ORGANIC KEYWORDS
33,000+
ORGANIC TRAFFIC
65,400+

USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINT

USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINTPRODUCE EVERGREEN CONTENT

USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINTQUALITY PRODUCT SNAPS

USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINTQUALITY PRODUCT SNAPSMOVING VIDEO CONTENT WORKS

Producing great and powerful content
has now become a requirement.

92 % of marketers reported that
their company views content as a
business asset.
Content Marketing Institute

78% of CMOs believe custom
content is the future of
marketing.
DemandMetric

56% of businesses reported they
want to increase their content
creation spending.
Content Marketing Institute

The five-step process.
CREATING YOUR
CONTENT MARKETING
STRATEGY
www.gobiggr.com

www.gobiggr.com
1
KNOW WHAT YOU
ARE DOING.
You can’t catch a fish if you don’t
know how to fish. If you have no
idea on what content marketing
is. It is a must that you read and
learn first.

www.gobiggr.com
2
KNOW WHAT IS
WORKING.
If you have an idea, you should
research if someone already
created it and do it better 10x.
Research your competitors and
learn from their efforts.

www.gobiggr.com
3
SET OBJECTIVES AND
KEY RESULTS (OKRs)
Create your objectives – list down
key results. Create your content
calendar and plan (plot) your
content. Get started writing!

www.gobiggr.com
4
PUBLISH AND AMPLIFY
YOUR CONTENT
Choosing the right channel to
promote your content is crucial -
Social Media, SEO, Paid Ads,
Email, Podcast.

www.gobiggr.com
5
ANALYZE, RINSE,
AND REPEAT
Analytics gives you the chance
to review and revisit your
strategy. It also empowers you
to make data-backed decisions.

www.gobiggr.com
Content marketing is not easy.
If it’s easy, everyone would
have become an expert on it
already.

www.gobiggr.com
THANK YOU!
Contact Me:
jayson@gobiggr.com
www.gobiggr.com

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Getting Started With Content Marketing - Seamless PH 2019

1. GETTING STARTED WITH CONTENT MARKETING SEAMLESS PHILIPPINES 2019 SMX CONVENTION CENTER, MALL OF ASIA www.gobiggr.com

2. JAYSON BAGIO INTERNET MARKETING CONSULTANT SPECIALIZATIONS: Search Engine Optimization Content Marketing Pay-Per-Click Marketing Conversion Optimization Website Analytics Inbound Marketing Email Marketing www.gobiggr.com

3. CONTENT MARKETING Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. www.gobiggr.com

4. www.gobiggr.com TYPICAL MARKETING FUNNEL Discovery Consideration Purchase

5. www.gobiggr.com CONTENT MARKETING FUNNEL Discovery (Awareness stage) Consideration (Evaluation stage) Purchase (Conversion stage) TOFU MOFU BOFU

6. www.gobiggr.com CONTENT MARKETING FUNNEL Discovery (Content Type) Blogs 10x Content Social Media Updates Infographics Photographs Podcasts Videos TOFU

7. www.gobiggr.com CONTENT MARKETING FUNNEL Discovery (Key Indicators) Awareness rate Engagement rate Inbound links Traffic % TOFU

8. www.gobiggr.com CONTENT MARKETING FUNNEL Consideration (Content Type) Case Studies Cheat Sheets Subscriptions Surveys Events TOFU MOFU

9. www.gobiggr.com CONTENT MARKETING FUNNEL Consideration (Key Indicators) Number of leads/emails Email open rate % Email click-through rate % Time of stay traffic TOFU MOFU

10. www.gobiggr.com CONTENT MARKETING FUNNEL Purchase (Content Type) Demo/Trial Customer Stories Testimonials Offers CTA Rich Pages TOFU MOFU BOFU

11. www.gobiggr.com CONTENT MARKETING FUNNEL Purchase (Key Indicators) Number of sales Conversion rate % Cost of Conversion Buyer data TOFU MOFU BOFU

12. If you expect people to simply land on your website and purchase something, you’re wrong. You need a hook (your website) and a bait (your content) to catch a fish. www.gobiggr.com

13. GOOGLE NEEDS CONTENT

14. EXPERTISE Google is predominantly looking at how helpful, detailed, and useful the information provided is. www.gobiggr.com

15. AUTHORITY When other experts or influencers in your vertical are citing you as a source or when your name becomes synonymous with the relevant topics. www.gobiggr.com

16. TRUST Earning positive reviews and sentiments is an important trust factor for Google. www.gobiggr.com

17. Example hooks and bait. www.gobiggr.com

18. GUIDES (LONG-FORM CONTENTS)

19. www.gobiggr.com ORGANIC KEYWORDS 33,000+ ORGANIC TRAFFIC 65,400+

20. HOW-TO (LONG-FORM CONTENTS)

21. TOOLS (PEOPLE CAN USE)

22. USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINT

23. USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINTPRODUCE EVERGREEN CONTENT

24. USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINTQUALITY PRODUCT SNAPS

25. USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINTQUALITY PRODUCT SNAPSMOVING VIDEO CONTENT WORKS

26. Producing great and powerful content has now become a requirement.

27. 92 % of marketers reported that their company views content as a business asset. Content Marketing Institute

28. 78% of CMOs believe custom content is the future of marketing. DemandMetric

29. 56% of businesses reported they want to increase their content creation spending. Content Marketing Institute

30. The five-step process. CREATING YOUR CONTENT MARKETING STRATEGY www.gobiggr.com

31. www.gobiggr.com 1 KNOW WHAT YOU ARE DOING. You can’t catch a fish if you don’t know how to fish. If you have no idea on what content marketing is. It is a must that you read and learn first.

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34. www.gobiggr.com 2 KNOW WHAT IS WORKING. If you have an idea, you should research if someone already created it and do it better 10x. Research your competitors and learn from their efforts.

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37. www.gobiggr.com 3 SET OBJECTIVES AND KEY RESULTS (OKRs) Create your objectives – list down key results. Create your content calendar and plan (plot) your content. Get started writing!

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40. www.gobiggr.com 4 PUBLISH AND AMPLIFY YOUR CONTENT Choosing the right channel to promote your content is crucial - Social Media, SEO, Paid Ads, Email, Podcast.

41. Source: Oberlo

42. Source: Oberlo

43. www.gobiggr.com 5 ANALYZE, RINSE, AND REPEAT Analytics gives you the chance to review and revisit your strategy. It also empowers you to make data-backed decisions.

44. Source: Oberlo

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47. www.gobiggr.com Content marketing is not easy. If it’s easy, everyone would have become an expert on it already.

48. www.gobiggr.com THANK YOU! Contact Me: jayson@gobiggr.com www.gobiggr.com

Getting Started With Content Marketing - Seamless PH 2019

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