D&AD Young Blood Academy Brief

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A tough brief to help encourage creative business thinking. Developed as part of a training module for the D&AD Young Blood Academy.

Marketing

Save Nokia,
quickly.
A simple, tough brief.

“Customer demand for features is growing at a
faster rate than our innovation process - just look at
the level of sophistication in shanzai phones.”
Senior Nokia Marketing Executive

What’s the customer experience?Not big ideas, rich ideas.

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