The document outlines Nokia's innovation challenges with regards to customer demands for advanced features, highlighting the gap between demand and Nokia's innovation speed. It emphasizes the need for a shift in thinking to better meet customer experience requirements, suggesting that innovation should focus on 'rich ideas' rather than just big ideas. Additionally, it stresses that all good ideas necessitate some form of sacrifice.

1. Young Blood Academy
Innovation Brief

4. Save Nokia,
quickly.
A simple, tough brief.

5. How different, is different?

6. “Customer demand for features is growing at a
faster rate than our innovation process - just look at
the level of sophistication in shanzai phones.”
Senior Nokia Marketing Executive

7. In other words…

8. Shanzhai

9. Why Nokia?

10. Clients like this…

11. …need thinking like this…

12. …or this…

13. …or this…

14. .....or this.....
…or this.

15. Guidance

16. All good ideas require sacrifice

17. What’s the customer experience?

18. What’s the customer experience?Not big ideas, rich ideas.

19. Discussion