The document announces an event called "getta Ride" to be held on August 19, 2012 from 8 am to 10 am. The event will encourage people to cycle or walk from Vidhana Soudha to Malleswaram 18th Cross Pre University Grounds in Bangalore. The organization behind the event has previously planted 4 million trees and distributed 25,000 sparrow nests. It also provides training in urban farming. The marketing strategy for the event includes radio ads, social media promotion, newspapers ads, videos, celebrity endorsements and sponsorships ranging from Rs. 50,000 to Rs. 3 lakh. Contact information is provided at the end.