Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

•

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The new Social Tracking Section of Google Analytics lets you track Your Social Impact. The report now integrates "off-site" activity from Social Data Hub Partners and tracks conversions based on your established goals. You can watch the video version of this presentation here http://www.youtube.com/watch?v=0KYqyD6KClg

Technology Business

Integration with Social Data Hub Partners lets you
analyze "off-site" interactions with YOUR data

First Steps:
● Install Yoast Google Analytics Plugin
● Install Social Sharing Plugins
● Create and Share Your High Value Content
● Set Conversion Goals in Google Analytics

Watch the Google Analytics How to Workshop

Once goals are in place go to: Traffic Sources >
Social > Overview

Need help with setting up Goals? Check out:
Introduction to Google Analytic Goals

On Social Reports go to the
"Activity Stream" Tab

Find out who is bookmarking your content

Finally We Can
Track Conversions = Social Media ROI!

Pageviews
Visits

Data Hub
Activity

Visit
Duration

The Social Plugins Report Shows Source and Action

Watch this and
See Your Social Visitors Flow!

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