At Get Groomed, we aim to bring classic barbering to your door step and provide you the best service while saving you from the hassle of lengthy wait times, and travel to and from the barbershop. Our Mantra is ‘Your Style. Your Place. Your Time’ Get Groomed connects you with professional mobile barbers in your area so that you can have the finest grooming services that caters to your style, at a place and time that suits you.

1. Get Groomed
your style, your place, your time
Pitch Deck

2. About Get Groomed
Get Groomed is a male beauty & tech platform
connecting customers with professional
barbers, so that customers can have barbering
services at their Home, Office or Hotel.
• Url : www.gogetgroomed.co.uk
• Location : London, UK
• Founders : Giuliano DORE & Sabrina
VIJAYKUMAR
• Start date : October 2017

3. Get Groomed. 2019
Customer demand & selling proposition
 Increased interest for on-demand services
delivered to door step
 Our main market: busy working professional
man who find grooming important but has
a really active life.
 Gap in the market: There are a lot of mobile
beauty services for women (nails, eyelashes,
haircut, makeup, etc) but not many for men.
 Corporate partners exploring options to
offer various staff benefits
 Professional, fully qualified personal barbers
available on demand.
o Zero hassle of cleaning up. Our barbers
will ensure the place is left clean
o Advanced booking platform with easy
booking and cancellation via the website.
 Customers are charged only after the service
has been completed.

4. Our services
Our revenue base can be divided into 3 categories:
• Individual beauty services – available on the platform
• Users can register and book a barber at a time &
location they prefer.
• Pop-up events – available on the platform
• Very appreciated by co-working spaces like
WeWork, members have the opportunity to
receive beauty services at work.
• Corporate offers – Quote available on request
• Very appreciated by employers / managers who
want to treat their team during events like
Movember or Christmas work parties.
The services we offer include haircuts, beard trims, wet
shaves, combos, facials for a price between £25 & £55.
Get Groomed. 2019

5. Get Groomed. 2019
Company numbers for the first year
• 1K+ customers registered on our platform.
• 20 barbers signed with us
• 25+ pop-up events
• 380 completed missions
• 600+ services provided
• reached a mark of £2000
• £31.50 of average revenue per customer
• 44 reviews – with an average of 5 stars / service
• 196 postal districts covered in London
• 25% of customers booked more than one time
• 1 award – best emerging barber brand
• Customer acquisition cost: £4
• Customer Lifetime value: £32

6. Get Groomed. 2019
0
500
1000
1500
2000
2500
3000
3500
Oct
2017
Nov Dec Jan
2018
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
-10
0
10
20
30
40
50
Sep
2017
Oct Nov Dec Jan
2018
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Successful payments
0
10
20
30
40
50
Jul 18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18
Number of ratings
0
10
20
30
40
50
60
06/11 20/11 04/12 18/12 01/01 15/01 29/01
Google SEO performance (clicks)
Our progress

7. Get Groomed. 2019
The team
Sabrina VIJAYKUMAR
CEO
Giuliano DORE
CTO
Camille VIALA
Intern
Sebastien DIEU
Intern
Lakshmi PRAHBA
Volunteer
Business Analyst
(Contractor)
Technical Product Manager
at Hotels.com
TalkTalk, Ladbrokes & The
Prince’s Trust
Software engineer
(Contractor)
Tech Lead currently
at Eland Cables
GSK, Coca-cola,
Longines
Sales associate
2nd Year at EMLyon
Business School
(BBA)
Software Engineer
3rd Year at Helha
Mons (Computer
Science).
Sales & Marketing
Associate
Inautix Alumni

8. Get Groomed. 2019
The competition
Scalability Reach Cost Offering Tech
Get Groomed A A A A B
Local salon B B C B C
Trim-IT B B B B B
Gumtree Barber C C A B C

9. Get Groomed. 2019
Our 18 months timeline
Apr 19
Mobile
App
Android &
iOs
Full London
coverage
May19
50 signed
barbers
June 19
3k
revenue
100 signed
barbers
Oct19
5k
revenue
Dec 19
10k
revenue
20
Holidays
Corporate
clients
Nov 19
25 pop-up
partners
Feb 20
125 signed
barbers
April 20
18k
revenue
June 20
22k
revenue
Greater
London Area
coverage

10. Get Groomed. 2019
18 months forecast
0
5000
10000
15000
20000
25000
Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20
Monthly revenue in £

11. They trust us
Get Groomed. 2019

12. Market research
Get Groomed. 2019
• The male beauty market is projected to reach a value of US$60.7 billion by 2020.
• About 10 millions of male adults have at least one LTC in England. For an average of 4
services every year (~20£): £800 million per year.
On the ladies side - The case Blow Ltd.
 No 1 Mobile Beauty service provider for ladies in the UK
 Raised 1.3M in Jun 16, 3.5M in Apr 17 & 7.5M in Sept 17
for a total of £12.3M
 Proof of concept that has been proven
 The market is ready for on-demand services at home
Guaranteed success for early actors

13. Our non-profits initiatives
Get Groomed. 2019
Reduced price
for charities like
the Haven
Partnership with
Brixton Soup Kitchen
for free quarterly
events
The reasons we are doing it
• Barbershops can be
complicated areas for
vulnerable people.
• To Help gain confidence before
potential interviews.
• To give back to the community
• To give visibility to local
charities

14. Our Social impact
Get Groomed. 2019
Current Social Impact : 6.4% - 6.4 free services
provided to charities for 100 paid customers.
Our goal : 11.5% (by the 2nd Quarter 2020)
Why 11.5% ? Our current situation doesn’t allow us
to reinvest as much as we would like in social
impact. With our forecast, we can reach a 5%
growth in social impact in 18 months.
Once we reach our goal, we can focus on user
growth while maintaining our social impact to
ensure both positive cashflow and impactful
social improvements.
0
2
4
6
8
10
12
14
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021
Non-profit beauty services in %

15. 2018 Achievements
Get Groomed. 2019
• Tower Hamlet Startup Ready Program grant – £5k
• WeWork barber-on-demand pop-ups
• Promotional partnership with Baxter of California (L’Oreal)
• Best Emerging Barber Brand award by Hair & Barber UK 2018
• Corporate events with Dr. Martens, Warner Music, Matchesfashion.com,
Groupon, etc.
• Partnership with the barbering school Total Barber & The Barber Agency

16. Our pre-seed funding
Get Groomed. 2019
 With a growing start-up with reputation, it becomes difficult to manage the company as a side
gig.
 investments are required to secure the no. 1 position & full coverage of London by Oct. 19.
 A mobile app is needed to improve the user experience.
 The infrastructure costs might be challenging our cost-efficient strategy
 Need to scale our offer up to ensure there are enough bookings for barbers and enough barbers
for the bookings.
This is for those reasons that we are planning to raise £250.000
The challenges we are facing:

17. The costs for the next 18 months
Get Groomed. 2019
36%
28%
22%
8%
4% 2%
Marketing
Salary
Mobile App
Recruitment
Infrastructure
Other

18. Our 18 months strategy
Get Groomed. 2019
• Corporate offers are bringing large percentage of revenue while requesting little
effort but the demand highly depend on the season.
• While B2C bookings offer a steady 20% margin, B2B offers allow us to negotiate
between 50 and 70% of profit.
• “Home” bookings demand is growing steadily and constantly.
• We are planning on using the revenues provided by our B2B offers to help the
growth of our B2C offer, this includes area-specific recruitment & marketing.
55%
45%
Low season sales
B2C B2B
25%
75%
high season sales
B2C B2B