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Location-based social mobile app
for chronic patients
summary
1over
globally live with
chronic diseases
They have a difficult
time dealing with
every day issues
– Social Mobile App
helps chronic patients
easily establish online
local communities
Chronic patients will no longer be
lonely and left to themselves
bln
people
chronic patients problem and pain
Chronic patients
globally have
a need for
sharing support and
advice with others like
them in their local
community
Chronic disease
treatments
>75%
of US health costs
$2.3 trillion in 2011
(source: CDC: Rising Health Care
Costs Are Unsustainable, 2011)
Global chronic disease
treatment costs
~$4 trillion(source: author's estimate)
>1 billion
people
live with chronic
diseases (cancer,
diabetes, heart
diseases, etc.)
(source: World Health
Organization, 2012)
chronic patients pain relief
Find people like you nearby
Solve common problems
Cut down expenses on doctors
Location-based app
Caregiver?
Exchange experience
with other caregivers
traction & plans
Done:
Conducted research
Self invested
Launched on TC Disrupt
And building traction…
Main revenue streams are to be defined. Possible options:
— Micro payments from patients for services.
— Payments from healthcare organizations
uniqueness and competition
Key
benefits:
Social networking and
disease geo targeting
in one app
Easy-to-use and
visually clear
interface
Browsing locals
with the same
diseases
Competitors
Mobile
app
Locals with the
same disease
Localized
feed
Sharing health
status
Easy-
to-use
Multilingual
business model
Key partners
App Store
Google Play
Google AdWords
Facebook
Key activities
Mobile app. & platform dev. &
maint.
Key resources
Experienced team
Value propositions
Sharing health experience
Local online communities
Acquiring new clients-
patients
Customer
relationships
Help desk
Channels
Social networks
Medical associations
Local HCP’s
Customer
segments
Chronic patients,
caregivers (their
friends and
relatives), especially
mothers of
chronically ill
children, US +
worldwide
Cost
structure
Development and maint.
User acquisition
Revenue
streams
To be defined. Possible options:
Micro payments from patients for services.
Payments from healthcare organizations (hospitals,
insurance & pharmaceutical companies).
Operating business
team
Stanislav Sazhin Ilya Kupriyanov
Founder, CEO & Product Dev.
ru.linkedin.com/in/insies/
Founder, VP Strategy & Dev.
ru.linkedin.com/in/ikupri/
15 years in web development 10 years in sales & business dev.
4 years working together
We made DoctorAtWork.com the world's largest Russian-speaking physicians network.
Received numerous awards, including: Best web app (The Next Web Europe 2013), Team
of the Year (2011, Russia, HSE), Best Media Entrepreneur (2011, Russia, British Council)
mission
Our goals are:
To make life easier
for millions of
people with chronic
diseases
1
To reduce patient
expenses on
treating their
diseases
2
mission
Our goals are:
To make life easier
for millions of
people with chronic
diseases
1
To reduce patient
expenses on
treating their
diseases
2

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Get better social 2.4

  • 1. Location-based social mobile app for chronic patients
  • 2. summary 1over globally live with chronic diseases They have a difficult time dealing with every day issues – Social Mobile App helps chronic patients easily establish online local communities Chronic patients will no longer be lonely and left to themselves bln people
  • 3. chronic patients problem and pain Chronic patients globally have a need for sharing support and advice with others like them in their local community Chronic disease treatments >75% of US health costs $2.3 trillion in 2011 (source: CDC: Rising Health Care Costs Are Unsustainable, 2011) Global chronic disease treatment costs ~$4 trillion(source: author's estimate) >1 billion people live with chronic diseases (cancer, diabetes, heart diseases, etc.) (source: World Health Organization, 2012)
  • 4. chronic patients pain relief Find people like you nearby Solve common problems Cut down expenses on doctors Location-based app Caregiver? Exchange experience with other caregivers
  • 5. traction & plans Done: Conducted research Self invested Launched on TC Disrupt And building traction… Main revenue streams are to be defined. Possible options: — Micro payments from patients for services. — Payments from healthcare organizations
  • 6. uniqueness and competition Key benefits: Social networking and disease geo targeting in one app Easy-to-use and visually clear interface Browsing locals with the same diseases Competitors Mobile app Locals with the same disease Localized feed Sharing health status Easy- to-use Multilingual
  • 7. business model Key partners App Store Google Play Google AdWords Facebook Key activities Mobile app. & platform dev. & maint. Key resources Experienced team Value propositions Sharing health experience Local online communities Acquiring new clients- patients Customer relationships Help desk Channels Social networks Medical associations Local HCP’s Customer segments Chronic patients, caregivers (their friends and relatives), especially mothers of chronically ill children, US + worldwide Cost structure Development and maint. User acquisition Revenue streams To be defined. Possible options: Micro payments from patients for services. Payments from healthcare organizations (hospitals, insurance & pharmaceutical companies). Operating business
  • 8. team Stanislav Sazhin Ilya Kupriyanov Founder, CEO & Product Dev. ru.linkedin.com/in/insies/ Founder, VP Strategy & Dev. ru.linkedin.com/in/ikupri/ 15 years in web development 10 years in sales & business dev. 4 years working together We made DoctorAtWork.com the world's largest Russian-speaking physicians network. Received numerous awards, including: Best web app (The Next Web Europe 2013), Team of the Year (2011, Russia, HSE), Best Media Entrepreneur (2011, Russia, British Council)
  • 9. mission Our goals are: To make life easier for millions of people with chronic diseases 1 To reduce patient expenses on treating their diseases 2
  • 10. mission Our goals are: To make life easier for millions of people with chronic diseases 1 To reduce patient expenses on treating their diseases 2