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Engaging People

Which Approaches Work Best?
Dr George Sik
eras ltd

1 of 45

CIPD 2013
When it comes to engaging people, it’s
not a ‘one size fits all’ solution – it’s
strictly horses for courses

2 of 45

CIPD 2013
So what seems to work in the
following areas…?
•

Customer Service

•

Education

•

Finance & Administration

•

Management

•

Healthcare

•

IT

•

Production

•

Sales & Marketing

•

Technical

…and, of course, good old HR!

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CIPD 2013
How different are the Public and Private
Sectors?

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CIPD 2013
5 of 45

CIPD 2013
We chose to look at approaches to
Leadership and to Conflict

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CIPD 2013
Leadership

The Commander: Listen to me!

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CIPD 2013
Leadership

The Democrat: I speak for the
people!

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CIPD 2013
Leadership

The Driver: Give me 110%!

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CIPD 2013
Leadership
The Motivator: Ask not what I can do for
you…

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CIPD 2013
Leadership
The Pragmatist: Give us the tools and
we’ll finish the job!

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CIPD 2013
Leadership

The Visionary: Here’s my idea…

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CIPD 2013
Conflict
Avoidance: ‘Sort it out amongst yourselves!’

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CIPD 2013
Conflict
Competition: ‘You get nothing for coming
second!’

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CIPD 2013
Conflict
Compliance: ‘Anything you say!’

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CIPD 2013
Conflict
Conciliation: ‘Give a little, take a little…’

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CIPD 2013
Conflict
Co-operation: ‘Let’s work together!’

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CIPD 2013
But out of all these ways of behaving, what
seems to work best where?
Remember the categories:
•
•
•
•
•
•
•
•
•
•
18 of 45

Customer Service
Education
Finance & Administration
Management
Healthcare
HR
IT
Production
Sales & Marketing
Technical
CIPD 2013
The Commander: Listen to me!

19 of 45

CIPD 2013
Commanders predominate in Management
and in Sales & Marketing
They are rare in Customer Service, Finance
& Administration, Healthcare and IT

20 of 45

CIPD 2013
The Democrat: I speak for the
people!

21 of 45

CIPD 2013
Democrats predominate in Customer
Service, Education and Healthcare

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CIPD 2013
The Driver: Give me 110%!

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CIPD 2013
Drivers predominate in Sales & Marketing
and are rare in IT

24 of 45

CIPD 2013
The Motivator: Ask not what I can do for
you…

25 of 45

CIPD 2013
Motivators predominate in Customer
Service, Education and Sales & Marketing

26 of 45

CIPD 2013
The Pragmatist: Give us the tools and
we’ll finish the job!

27 of 45

CIPD 2013
Pragmatists predominate in Finance &
Administration and Technical roles.

They are rare in Customer Service,
Education, Healthcare and HR

28 of 45

CIPD 2013
The Visionary: Here’s my idea…

29 of 45

CIPD 2013
Visionaries neither predominate nor are rare
in any areas we have examined. I guess they
are ‘one offs’!

30 of 45

CIPD 2013
Avoidance: ‘Sort it out amongst yourselves!’

31 of 45

CIPD 2013
Avoidance is common in Customer Service,
Education, Healthcare, HR and IT
It is rare in Management

32 of 45

CIPD 2013
Competition: ‘You get nothing for coming
second!’

33 of 45

CIPD 2013
Competition is common in Management
It is rare in Customer Service, Education
and Finance & Administration

34 of 45

CIPD 2013
Compliance: ‘Anything you say!’

35 of 45

CIPD 2013
Compliance is common in Customer
Service, Education and Finance &
Administration
It is rare in Management

36 of 45

CIPD 2013
Conciliation: ‘Give a little, take a little…’

37 of 45

CIPD 2013
Conciliation is common in Customer
Service, Education, Healthcare and HR

38 of 45

CIPD 2013
Co-operation: ‘Let’s work together!’

39 of 45

CIPD 2013
Co-operation is common in Customer
Service, Education, Healthcare and HR

It is rare in Technical roles

40 of 45

CIPD 2013
As for differences between the
Private and Public Sectors…
Very little stands out in the Private Sector,
which may not be surprising, given the
diversity of company sizes, roles and
cultures.

However, it DOES seem that there is a very
noticeable Public Sector culture…

41 of 45

CIPD 2013
The Public Sector is especially likely to sort out its
differences using Co-operation and Conciliation (NOT
Avoidance, in case you were wondering – in fact, that’s
a little more common in the Private Sector!)
It has more than its fair share of Democrats but is very
short on Pragmatists

42 of 45

CIPD 2013
One final thought: because these different ways of
behaving predominate in different areas, it is natural to
think of them as being routes to engagement in those
areas.
However, it’s important to remember that just because
something occurs frequently, that doesn’t necessarily
make it successful. What we see every day, isn’t
necessarily good.

43 of 45

CIPD 2013
44 of 45

CIPD 2013
Thank you

45 of 45

CIPD 2013

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George Sik - Engaging People