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Nationally 7.6% of employable
US citizens are unemployed
Nationally 7.6% of employable
US citizens are unemployed
Over 3 million jobs available
I don’t know!!!
Independent project
Question: Can we encourage user behavior that
will increase conversion (bill-sharing activity)?
Question: Can we encourage user behavior that
will increase conversion (bill-sharing activity)?
Experiment: Determine what parameters most
distinguish high activity vs low activity users.
Question: Can we encourage user behavior that
will increase conversion (bill-sharing activity)?
Experiment: Determine what parameters most
distinguish high activity vs low activity users.
Goal: Recommend areas of focus that may help
increase conversion.
STEP 1
Mine data for
distinguishing user
characteristics
Example: gender, number of
friends, invitation status…
STEP 2
Define high activity
and low activity
How often does a user list an
expense to be shared? What are
the tiers of reporting frequency?
STEP 3
Determine
parameters most
predictive of a high
activity user
Logistic regression to correlate user
characteristics with activity level
STEP 4
Make
recommendation
%50 more high than low activity
users connect through FB, so try to
encourage or make it easier for
individuals to login through FB
Experimental Procedure
Data mining
Data munging
Exploratory
analysis, logistic
regression and data
visualization
Krystal St. Julien
PhD candidate: Stanford Biochemistry
Current Bay Area Trivia Champions Precisioncupcaking.blogspot.com
Defining demand:
Demandstate = #jobs/#unemployed * date_score
date_score = #list_days/#jobs
#list_days = Σ (today_date – post_date[job])Upto 50 jobs
Geojobr 3min 7-8-13_v2

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Geojobr 3min 7-8-13_v2

  • 1.
  • 2. Nationally 7.6% of employable US citizens are unemployed
  • 3. Nationally 7.6% of employable US citizens are unemployed Over 3 million jobs available
  • 4.
  • 6.
  • 7.
  • 9.
  • 10. Question: Can we encourage user behavior that will increase conversion (bill-sharing activity)?
  • 11. Question: Can we encourage user behavior that will increase conversion (bill-sharing activity)? Experiment: Determine what parameters most distinguish high activity vs low activity users.
  • 12. Question: Can we encourage user behavior that will increase conversion (bill-sharing activity)? Experiment: Determine what parameters most distinguish high activity vs low activity users. Goal: Recommend areas of focus that may help increase conversion.
  • 13. STEP 1 Mine data for distinguishing user characteristics Example: gender, number of friends, invitation status… STEP 2 Define high activity and low activity How often does a user list an expense to be shared? What are the tiers of reporting frequency? STEP 3 Determine parameters most predictive of a high activity user Logistic regression to correlate user characteristics with activity level STEP 4 Make recommendation %50 more high than low activity users connect through FB, so try to encourage or make it easier for individuals to login through FB Experimental Procedure
  • 14. Data mining Data munging Exploratory analysis, logistic regression and data visualization
  • 15. Krystal St. Julien PhD candidate: Stanford Biochemistry Current Bay Area Trivia Champions Precisioncupcaking.blogspot.com
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Defining demand: Demandstate = #jobs/#unemployed * date_score date_score = #list_days/#jobs #list_days = Σ (today_date – post_date[job])Upto 50 jobs

Editor's Notes

  1. Goal: Recommend a strategy to bring in more users that look like other “highly engaged” individuals or recommend a strategy to make “less engaged” users more engaged.
  2. Goal: Recommend a strategy to bring in more users that look like other “highly engaged” individuals or recommend a strategy to make “less engaged” users more engaged.
  3. Goal: Recommend a strategy to bring in more users that look like other “highly engaged” individuals or recommend a strategy to make “less engaged” users more engaged.