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The Market Has Changed.
The Borrower Has Changed.
Have You?
Tools and Techniques for Successful Pipeline Creation
Company Confidential ©2011 Genworth Financial, Inc. All rights reserved.
Harvard Knows Best
1
Work Hard Success Be Happy
Shawn Achor -
http://m.youtube.com/#/watch?v=GXy__kBVq1M&desktop_uri=%2Fwatch%3Fv%3DGXy__kBVq1M
Harvard Knows Best
2
Work Hard SuccessBe Happy
Shawn Achor -
http://m.youtube.com/#/watch?v=GXy__kBVq1M&desktop_uri=%2Fwatch%3Fv%3DGXy__kBVq1M
Intelligence
Creativity
Performance
3 Gratitudes
Journaling
Exercise
Meditation
Random Acts of Kindness
Harvard Knows Best
3
Work Hard
Shawn Achor -
http://m.youtube.com/#/watch?v=GXy__kBVq1M&desktop_uri=%2Fwatch%3Fv%3DGXy__kBVq1M
Gooder
Quick Question
Why Should I Do Business with You?
Why Should I Do Business with Your Company?
Did You Say…
Great Rates
Great Products
Good Credit and Bad Credit Welcome
Been in the Business for XX Years
Great Customer Service
facebook.com/thatMIguy
Customer Service
Quick Survey
When It Comes to Customer Service, Under…
Deliver What You Promise
Customer Service Does Not Get You This Deal…
It Gets You The Next Deal
Customer Service Is an Expectation
facebook.com/thatMIguy
Consumer
Your Father’s Oldsmobile Has a Flat
US Consumer Trends
facebook.com/thatMIguy
NMLSConsumerAccess.orgfacebook.com/thatMIguy
facebook.com/thatMIguy
LinkedIn.comfacebook.com/thatMIguy
Techno Geek
Is there an App for You?
US Consumer Trends
Consumer
facebook.com/thatMIguy
facebook.com/thatMIguy
facebook.com/thatMIguy
facebook.com/thatMIguy
facebook.com/thatMIguy
facebook.com/thatMIguy
Easy Greenie
US Consumer Trends
Consumer
facebook.com/thatMIguy
facebook.com/thatMIguy
Nice Guys Finish First
US Consumer Trends
Consumer
facebook.com/thatMIguy
facebook.com/thatMIguy
facebook.com/thatMIguy
Consumer Trends
My Dollar – Your Non-cents
US Consumer Trends
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Question
Do You Know Who is the Fastest Growing Company in History?*
*http://www.forbes.com/forbes/2010/0830/entrepreneurs-groupon-facebook-twitter-next-web-phenom.html
Question
Do You Know About TLC’s New TV Show?
facebook.com/thatMIguy
facebook.com/thatMIguy
Peter Pan Still Lives Here
US Consumer Trends
Consumer
facebook.com/thatMIguy
Referrals
facebook.com/thatMIguy
facebook.com/thatMIguy
Just helped a wonderful family get into a new
home in the Bedford area. What an
awesome neighborhood. I know they are
going to love it. So happy for them.
All Postings Must Comply with State and Federal Law and Your Company’s Social Media Policy
facebook.com/thatMIguy
Congratulations on your new home. I
know you are going to love it. You have a
wonderful family and I wish you the best.
Enjoy that big backyard.
All Postings Must Comply with State and Federal Law and Your Company’s Social Media Policy
facebook.com/thatMIguy
facebook.com/thatMIguy
Pop Quiz
When Is a Word that Defines Your World
Not Really a Word and Has No Definition?
Understand the MI Option
Approvals – Little Money Down
Competitive Monthly Payment Today
Lowest Monthly Payment Tomorrow
Tax Benefits
Homebuyer Privileges
Homeowner Assistance for Borrowers in Trouble
MI Benefits the Borrower
facebook.com/thatMIguy
facebook.com/thatMIguy
32
MI v FHA Payment Comparison
95% LTV - $200,000 Loan Amount - 721 Fico Score –
3.50% Fixed 30 Yr - Primary Residence
Total Monthly P&I
and Monthly MI
Total Monthly P&I
and FHA MI
August 2009 $1,055 $997 $58
November 2010 $1,055 $1,049 $6
August 2011 $1,055 $1,090 $36
February 2012 $1,018 $1,090 $72
April 2012 $1,018 $1,114 $96
May 2012 $1,010 $1,114 $104
April 2013 $1,010 $1,130 $121
Genworth MI payment is based upon Zero Monthly Nonrefundable Rate published on the date specified for the State of North Carolina. FHA monthly payments are only an estimate
based on the loan and rate information provided and assumes the upfront premium was financed into the loan amount.. FHA default rates were obtained from various publicly
available resources and may be subject to change. FHA eligibility is not considered when calculating the monthly payment.
After MI
Cancellation
$898
33
facebook.com/ThatMIGuy
MortgageInsurance.Genworth.com
Top Websites
facebook.com/thatMIguy
Home Value Changes by City
www.fhfa.gov
Unemployment by City
www.bls.gov/lau
Rates
www.freddiemac.com/pmms/pmms30.htm
Demographics / Economics / Schools… by City
www.city-data.com
Consumer Profile by Zipcode
www.mybestsegments.com
Use This as Realtor Presentation
36
Trends
Market Value
Federal Housing Finance Agency - Housing Price Index
http://www.fhfa.gov
37Presentation Title Insert Legal Copy
www.freddiemac.com/pmms/pmms30.htm
38
Trends
Unemployment:
US Department of Labor Bureau of Labor Statistics
http://www.bls.gov/lau/
The Wonderful Web
www.city-data.com
40www.smartermi.com
facebook.com/thatMIguy
Contact Info
‫‏‬Steve Richman
‫‏‬steve.richman@genworth.com
‫‏‬919 870-2519
‫‏‬Please Join Me –
‫‏‬LinkedIn: www.linkedin.com/in/steverichman
‫‏‬Facebook: www.facebook.com/ThatMIGuy
facebook.com/thatMIguy
Legal Disclaimer
‫‏‬ Genworth Mortgage Insurance is happy to provide you with these
training materials. While we strive for accuracy, we also know that any
discussion of laws and their application to particular facts is subject to
individual interpretation, change, and other uncertainties. Our training is not
intended as legal advice, and is not a substitute for advice of counsel. You
should always check with your own legal advisors for interpretations of legal
and compliance principles applicable to your business.
‫‏‬ GENWORTH EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES,
EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH
RESPECT TO THESE MATERIALS AND THE RELATED TRAINING. IN NO
EVENT SHALL GENWORTH BE LIABLE FOR ANY DIRECT, INDIRECT,
INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND
WHATSOEVER WITH RESPECT TO THE TRAINING AND THE MATERIALS.
‫‏‬
facebook.com/thatMIguy

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