DPS Genwi Publisher Workshop

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In this workshop, we’ll explore engagement and monetization best practices for your touch-based apps, based on our experience powering apps from W Magazine, IndiaTimes, and Moguldom Media. We’ll also cover the importance of delivering live, dynamic content, deep integration of social sharing capabilities, and how to measure ROI. Speaker: PJ Gurumohan, co-founder & CEO, Genwi

Business Education

Maximizing Monetization:
5 Mobile App Best Practices
March, 25, 2012
Digiday Publishing Summit

PJ Gurumohan,
http://genwi.com
CEO & Co-Founder
Twitter: @genwi
pj@genwi.com

© and ™ GENWI 2012. All Rights Reserved. Confidential. 1

First, a little audience polling.

© and ™ GENWI 2012. All Rights Reserved. Confidential. 2

Which do you consider yourself, primarily?

Online Print
Publisher Publisher

Both?
© and ™ GENWI 2012. All Rights Reserved. Confidential. 3

Is your content mobilized?

Yes No

© and ™ GENWI 2012. All Rights Reserved. Confidential. 4

Do you have a tablet app yet?

Yes No

© and ™ GENWI 2012. All Rights Reserved. Confidential. 5

Are your apps deeply engaging? Really?

Yes No

© and ™ GENWI 2012. All Rights Reserved. Confidential. 6

Do you think that your apps are monetizing
to their maximum potential?

Yes No

© and ™ GENWI 2012. All Rights Reserved. Confidential. 7

Ok, hands down.

© and ™ GENWI 2012. All Rights Reserved. Confidential. 8

First, apps must be live and deeply
engaging. That’s how you get to
monetization.

© and ™ GENWI 2012. All Rights Reserved. Confidential. 9

Three C’s of Engagement on Mobile

Content

Curation

Community

© and ™ GENWI 2012. All Rights Reserved. Confidential. 10

1) Combine content with commerce.

The Daily
W

© and ™ GENWI 2012. All Rights Reserved. Confidential. 11

2) Combine interactions with
monetization.

© and ™ GENWI 2012. All Rights Reserved. Confidential. 12

3) Offer a subscription for a lean back
experience.

Tweek

© and ™ GENWI 2012. All Rights Reserved. Confidential. 13

4) Deliver sponsored, real-time, &personalized channels.

The Daily
W

© and ™ GENWI 2012. All Rights Reserved. Confidential. 14

5) Combine game mechanics with virtual
currency.

User with most shares could get a FB credit.

You could be the first to implement it!

© and ™ GENWI 2012. All Rights Reserved. Confidential. 15

Let’s play with a few apps!

© and ™ GENWI 2012. All Rights Reserved. Confidential. 16

Thank You!

Q&A

About GENWI:
GENWI is leading the mobile publishing revolution with the most robust, proven cloud-
based mobile publishing platform. Our flagship mMCS solution helps publishers
mobilize their content and launch highly engaging apps.

Sales Contact: raj@genwi.com

© and ™ GENWI 2012. All Rights Reserved. Confidential. 17

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