Films of the same genre tend to have familiar settings and features that audiences recognize as characteristic of that genre. Audiences also have expectations for what will happen in different genres, like guessing what will occur next in horror films based on conventions. Identifying genre relies on both semantic and syntactic approaches, where semantic looks at individual elements like characters and music that engage audiences, and syntactic examines the relationships between these elements and how they are structured in the film or trailer.

1. Identifying Genre

2. The films tend to have familiar setting or characteristic features which are related to the
genre and well recognised within the pubic and audience eye.

3. There are certain expectation of horror films and the types of things which
happen in within this genre. The audience have expectations which may be
for filled, for example they might try guessing what is going to happen next.

5. SEMANTIC/SYNTATIC APPROACH
Semantic
This includes things which relate to the
audience which is an important skill to do
successfully to ensure the audience feel
engaged. It is largely down to the
characters, location, props ,music, camera
angle and shooting style as well as a few
other factors
Syntactic
This concentrates on the relationship
between these elements, the links
between them and the way they work
along side one another. It largely depend
on the way the trailer is structured and the
sequences of shots.