The trailer for the 2016 film Blair Witch establishes an eerie atmosphere using a slowed down version of "Every Breath You Take" as background music. Scenes show teenagers entering the woods while having fun, but the unsettling music hints that something is wrong. Reviews suggest the film is very scary. The poster conveys horror themes through the use of red to symbolize blood and danger, newspapers declaring people missing, a limited color palette to reduce realism, a forest setting common to horror, and a foreground symbol suggesting crucifixion or execution.