This document discusses heterogeneity in non-small cell lung cancer (NSCLC) and the importance of personalized treatment based on molecular profiling. It presents four hypothetical patients with stage IV NSCLC who differ in their clinical features, molecular characteristics, and appropriate therapies. For example, a younger female never-smoker with an EGFR mutation should receive an EGFR tyrosine kinase inhibitor, while an older male smoker with a KRAS mutation may not benefit from such targeted therapies. The document emphasizes that molecular testing is needed to determine the optimal treatment for each patient's specific cancer.