This is a talk I did at the eMarketing and Mobile conference in 2012. Mobile: It’s a device that not only connects us to our social circle, weather we are lurkers or active participants, but it’s also where we store pieces of information, it’s a device to snap a photo, send messages, check emails, get directions, do our banking, watch videos and so forth, Our devices are a personal extension of who we are.

1. GENERATION MOBILE
@mylifescape

2. #PICOFTHEDAY

3. I SHARETHEREFORE I AM

4. #OMG

5. LET’S CONNECT

6. BUILDING RELATIONSHIPS

7. SHARING

8. CARING

9. DARING

10. MULTITASKING

11. DISCONNECTED

12. CONNECTED

13. CHANGE

14. ALONE TOGETHER

15. h"p://www.flickr.com/photos/hankins/
TOGETHER ALONE

16. WHY DOESTHIS MATTER?
WE LIVE IN A MOBILE WORLD

17. THE MOBILE MOVEMENT

18. #SOCIALTECHNOLOGY

19. “HANSEL & GRETEL EFFECT”

20. NO,YOU HANG UP FIRST

21. AS WE EXPECT MORE FROMTECHNOLOGY,
DO WE EXPECT LESS FROM EACH OTHER?

22. ENTERTAIN ME

23. #TECHNOLOGICALLYSOCIAL

24. BITE SIZE CONTENT

25. INTERACTIVE BUS
h"p://www.youtube.com/watch?v=zpdcUakdQVA&feature=player_embedded

26. #HETEROTEXTUAL
A man that pleases with his thumbs ;)

27. MAKE MOBILE-FIRST A PRIORITY

28. INSTANT

29. WHY CAN’T MOBILE JUST BE AN ADD-ONTO
WHAT’S ALREADY BEING DONE ONLINE?

30. 2008
h"p://ma"hewbuckland.com/?p=573

31. THE MOBILE ERA

32. VIRTUAL ROMANCE

33. RETURN ON RELATIONSHIP

34. 6 SMART MOVES

35. 6 SMART MOVES
1. Live mobile scentric and build the rest of your campaign around
that
2. Take advantage of the fact that data radically improves mobile
strategy
3. Eliminate the lines, and rather consider the opportunities
4. Look at the rules, and realize that they no longer make sense in
your marketing mix and the way you choose to relate to your
customer
5. Develop a plan to shift significant budget to mobile so that you
give mobile significant chance to make a real difference.
6. Be Google optimised and be ready to be found when consumers
are ready to look you up.

36. ISTHIS HOWYOU WANT
TO BE REMEMBERED?

37. THE NEXT MOVE ISYOURS
BE MOBILE

38. CHERYLANN SMITH
THANKYOU
cherylann@globalmouse.co.za
074 103 1803
@mylifescape
za.linkedin.com/in/cherylannsmith
CONECT WITH ME

39. Cherylann Smith
I am a passionate, innovative big picture thinker
who can connect digital and social to all other
aspects of the client business to drive growth
opportunities
@mylifescape
Thank you

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