Tracey Weber discussed driving distribution through the internet channel at the SynXis conference. She highlighted statistics showing that online travel purchases in the US grew to $68 billion in 2005, accounting for 27% of total US travel revenue, and are projected to reach $104 billion in 2010, making up 34% of total revenue. Weber also discussed how travel companies can work with online partners to achieve distribution objectives and provided some thoughts on the future of online travel.