1) KallDoc is developing an app and dedicated home device called the "Uber for Doctors" that allows users to connect with a doctor via video within seconds for diagnoses, prescriptions, and sick notes. 2) They have already negotiated 100,000 app preloads on smart home devices and aim to use this initial user base to generate over $300k per month in fees. 3) Their scalable platform matches patients with doctors and routes video calls, allowing the business to be expanded through partnerships and advertising campaigns targeting the $10 billion telemedicine market.

1. KallDoc
The Uber for Doctors
Already negotiated and signed 100,000 app preloads

2. The Uber for Doctors
Just rolling out to serve over 100,000 pre-installs
of our telemedicine system on ICON Smart
Home Panel.
While we also offer this as an App our next point
of expansion is as a dedicated home panel
device for millennials to buy for parents,
grandparents and families
Device launch will be through Indiegogo. We
already have 2000 names on our list.
Calls are priced by clinics typically between is
$39-$79. We take a flat cut of $10
We aim for a doctor to be connected via the
video link in literally seconds.
We have developed a highly scalable platform
based around matching and routing software
and scalable processes.

3. Core Team
+ 5 more
Dr Mark Baker
Experience Includes,
Janssen Pharmaceutical,
Radcliffe Infirmary, UK
Medical Research Council,
Oxford PhD, Funded startup
CEO & CTO
Dr Asad Choudhry
M.D. with significant clinical
and academic experience
Tufts University
Kamar Shah
Experience Includes Global
Head of Industry Marketing
Nokia, Global Head of
Games, Digital Advertising
and Sponsorship, Orange
Juliette Grantham
Yale University Full Stack,
HTML/CSS/PHP/MYSQL

4. Both an app and a stand alone device enabling
A Doctor on a Screen in You
Home
within seconds of tapping the app or screen.
For Diagnosis, Prescriptions and Sick Notes.

5. Execution Plan to grab a
$10B market
All processes are in place and we have 100K pre-
installs already. That is enough for 300K+
call per year = $300K pm fees to us once the
panels go into use.
We’ll then subtantially to exceed our #1 rival
Pager.com immediately in size + revenue.
They raised $10M at a valuation of $75M.
Our model scales better and costs orders of
magnitude less to run than theirs.

6. Business Roadmap
Partnerships
We will use pre-
installation partnerships
to grow patient base
We are growing the
doctor base through our
outreach program and
will later ouse Facebook
Ads and AdWords.
Using AdWords
The first $250K creates a model
that would allow us to scale
anywhere, anytime.
$100K goes on actual Adwords over
3 months. Grows us to 400% of
Pager size.
$100K pays for dedicated in-house
Adwords team in Palo Alto
$50K goes on campaign design/team
training personally by Perry
Marshall to improve CPA to his
typical levels
After the campaigns are optimized
the next $10M-$20M allows us to
dominate the market
Creates an ongoing
scalable process
Use AdWord success to
raise immediately raise
Series-B
Uber and AirBnB use this AdWord
growth model successfully
today.
Should allow us to not just raise
Series-A, but also to have a
model that would allow us to
outstrip our competition in every
state to dominate the $10
Billion+ market.

7. More Detail The Full Story

8. The Patients
Initially retirees, working
parents, working professionals
and businesses.
Basically anyone who gets
ill and doesn’t have time to
visit a physician. We start
with millennials buying
devices to care for for
parents & grandparents.

9. The Physicians
Initially semi-retired or returning
to work.
Initially physicians who
want the flexibility to work
the hours that they want,
based at home without
specific time
commitments. This is cited
as 5%-12% of qualified
doctors.

10. Are there enough
physicians?
Sourcing Physicians
often considered to be a
barrier to entry consider
is avoiding interaction
failure on the platform
Chart: Example figures for
Philadelphia using KFF and NCBI
source figures
3000 Primary
Care
Physicians
5%-12%
looking for
P/T chance
to return to
work
6 required

11. The
Technology
Android Device,
Web & iOS

12. How it works
Patient has an App
Call a Doctor
As close to a one-click
experience as we can
get.
Patient simply adds in
their details for the
current call out, accepts
terms and clicks a
button.
KallDoc Cloud
GIDDAP GeographIc pool
combineD with DynAmic
Pricing
Ranks requests
Works out payments
(collected by
doctors)
Connects video call
Doctor has an App
See Current Requests
On the tablet or
computer screen,
updated in real time.
They click to see the
patient location on a map
and phone them before
a call out - then just click
to accept the call

13. Growth Hack - Using a Pre-install & device model.
Pre-installs and Devices
Roll our client access in batches
of 100K users plus
Aim to remove Major Expenses
of Early Growth spread
using pre-install model
Explore Multiple Markets,
Strategies and Locations in
Parallel
Learn fast
Mitigate risk
Revenue
Service fee
Per-call-out service fee $10
Moving on to
Pharma referral fee
Specialist referral fee
Ultimate goals
Partnerships
Integration with health plans
(e.g. UnitedHealth Group,
Kaiser Foundation Group,
Wellpoint Inc. Group) with
the aim of not just capture
but converting large part of
primary care to physician
house call model.

14. Other Methods of Customer
Acquisition
With funding we will use PPC
which would be more
predictable. E.g. Google
AdWords for the Bay area
would cost $10K/month
(source Google Adwords
System Estimate) to gain an
estimated 1K user’s per
month (at 10% conversion)

15. Milestones & Goals
Q4 2015
Version 2.0 System build
Q1 2016
100,000 pre-installs on ICON
Smart panels. First of series of
Partnerships to expand base.
Q2 2016
Aim to use those 100K pre-
installs to create sufficient
traction for series A. Expansion
through partnerships
Q2 2016
Accelerated launch program to
reach 40K new users per
month on Uber & AirBnB
through structured Facebook &
AdWords

16. Tech Road Map
Must Have (done)
Version 2.0 MVP developed
for Android and web
UX optimized to get as close to
one click experience as
possible (Only explicit
adding of of Legal Terms
prevent this)
Code & servers optimized to
give > 200ms response
time
Pre-installs + add MVP to
Google Play Store
Should Have
Add refer a friend feature
Doctor Profiles [with videos]
iOS version
Auto price adjustment
Video Call option (done)
Add drop down list of services.
Doctor & patient rating system
Could Have
Return of online payment
(done)
Uber style live location map
BUT remember the biggest issue is avoiding
interaction failure on the platform