The document outlines five ideas to generate curiosity and promote an upcoming television show among consumers. The ideas include: having a skeleton dressed man walk at night, planting glowing dummy bats in trees at night, having a woman in white with candles move over a bridge after 7pm, showing a promo in a theater with moving glowing dummy bats, and planting dummy bats in toilets that fly to a poster when the door opens. The goal is to spark interest and increase viewership for the show through unconventional and intriguing promotional tactics.