With the official deadline of GDPR (that is, May 25, 2018) just around the corner, businesses now want to ensure that they have taken all the requisite measures to uphold the data privacy rights of their customers.
As marketing is one business function that has been considerably affected, we’re organizing a live webinar to help marketers work toward becoming GDPR-compliant.
KEY TAKE AWAYS
1. Understanding the key requirements of GDPR from a marketing perspective
2. Learning about on-ground changes marketers need to make as part of becoming compliant
3. Implementing the steps and measures required for in-house GDPR compliance
Join us as we discuss the various tangents of data and the change management process that will help you make better risk-based business decisions to save time and money for your organization.
GDPR From the Trenches - Real-world examples of how companies are approaching...Ardoq
As GDPR enforcement approaches, companies around the world are making changes to their internal processes and systems to ensure they are compliant by May 2018. For many, getting started can be a daunting task, especially at larger organizations.
There’s no one-size-fits-all strategy for GDPR compliance, but there are some steps that every business should take:
1. Document the data and processes that power your organization
2. Assess the realistic compliance risks that you need to protect against
3. Keep your documentation up-to-date to demonstrate continuous compliance.
In this slide deck, you’ll read about a real-world example of a company that has started their compliance project and how they structured it.
A recording of this webinar is available for free here: http://bit.ly/2hMsQmu
GDPR: A misunderstood piece of data privacy legislation and it's impact on ev...Bear Analytics
- What will be the most significant impact of GDPR on my association’s data storage (AMS/CRM) and event registration technologies?
- Will GDPR affect my marketing reach to former and future attendees based on personal data my organization has on registrants, exhibitors, and/or sponsors that live in the EU?
- How can my association ensure it is in compliance with these new regulations? Where do we need to add GDPR compliance language to our website and event registration pages?
How FOX Tests Everything from Mobile, Web, to Living Room DevicesOptimizely
In this webinar, Sara Miller and Paul Tongyoo will discuss how FOX Corporation tests and observes outcomes before implementing, while building a culture of experimentation.
- How FOX tests experiences that optimize conversion rates of subscription services, engagement and retention.
- FOX’s ongoing journey to find the right level of process for their Center of Excellence.
- How FOX product and marketing teams work together using Optimizely to run experiments side by side.
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle leverages the marketing segmentation features in Siebel Marketing.
Join CCG for our Data Governance (DG) Workshop where CCG will introduce their Data Governance methodology and framework that enables organizations to assess DG faster, deriving actionable insights that can be quickly implemented with minimal disruption. CCG will also discuss how Microsoft Azure Solutions can be leveraged to build a strong foundation for governed data insights.
Join us as we discuss the various tangents of data and the change management process that will help you make better risk-based business decisions to save time and money for your organization.
GDPR From the Trenches - Real-world examples of how companies are approaching...Ardoq
As GDPR enforcement approaches, companies around the world are making changes to their internal processes and systems to ensure they are compliant by May 2018. For many, getting started can be a daunting task, especially at larger organizations.
There’s no one-size-fits-all strategy for GDPR compliance, but there are some steps that every business should take:
1. Document the data and processes that power your organization
2. Assess the realistic compliance risks that you need to protect against
3. Keep your documentation up-to-date to demonstrate continuous compliance.
In this slide deck, you’ll read about a real-world example of a company that has started their compliance project and how they structured it.
A recording of this webinar is available for free here: http://bit.ly/2hMsQmu
GDPR: A misunderstood piece of data privacy legislation and it's impact on ev...Bear Analytics
- What will be the most significant impact of GDPR on my association’s data storage (AMS/CRM) and event registration technologies?
- Will GDPR affect my marketing reach to former and future attendees based on personal data my organization has on registrants, exhibitors, and/or sponsors that live in the EU?
- How can my association ensure it is in compliance with these new regulations? Where do we need to add GDPR compliance language to our website and event registration pages?
How FOX Tests Everything from Mobile, Web, to Living Room DevicesOptimizely
In this webinar, Sara Miller and Paul Tongyoo will discuss how FOX Corporation tests and observes outcomes before implementing, while building a culture of experimentation.
- How FOX tests experiences that optimize conversion rates of subscription services, engagement and retention.
- FOX’s ongoing journey to find the right level of process for their Center of Excellence.
- How FOX product and marketing teams work together using Optimizely to run experiments side by side.
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle leverages the marketing segmentation features in Siebel Marketing.
Join CCG for our Data Governance (DG) Workshop where CCG will introduce their Data Governance methodology and framework that enables organizations to assess DG faster, deriving actionable insights that can be quickly implemented with minimal disruption. CCG will also discuss how Microsoft Azure Solutions can be leveraged to build a strong foundation for governed data insights.
CRM@Oracle Series: Web Marketing IntegrationtbOracleCRM
The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle leverages Siebel Marketing integration with our website, oracle.com.
Proactive Governance & Adoption In Microsoft 365 - M365OttawaRichard Harbridge
Proactive governance of Microsoft 365 is critical as organizations continue to depend more and more on the competitive advantage and productivity it can provide. Microsoft 365’s value and impact are dependent on whether it is leveraged (adopted) and how efficiently it is leveraged (governance). However Microsoft 365 can be daunting to tackle around governance and management. Where do you start? Is Microsoft Teams governance what should be prioritized first? What part of Teams governance? The Microsoft Teams lifecycle and the Microsoft Teams lifecycle management? What do the business stakeholders lead, and what does IT lead? How do we drive adoption pro-actively while improving coordination, management, and end-user experiences with effective governance?
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares proven approaches to getting started with and succeeding in establishing and improving Microsoft 365 Governance. In shifting from a reactive approach to Microsoft 365 governance to a pro-active one and from a reactive approach to adoption to a pro-active approach to adoption that drives better results, accomplishes more with less, and empowers the organization to maximize the value of their digital workplace.
Proactive Governance & Adoption For Microsoft 365: Canadian Cloud SummitRichard Harbridge
Proactive governance of Microsoft 365 is critical as organizations continue to depend more and more on the competitive advantage and productivity it can provide. Microsoft 365’s value and impact are dependent on whether it is leveraged (adopted) and how efficiently it is leveraged (governance). However Microsoft 365 can be daunting to tackle around governance and management. Where do you start? Is Microsoft Teams governance what should be prioritized first? What part of Teams governance? The Microsoft Teams lifecycle and the Microsoft Teams lifecycle management? What do the business stakeholders lead, and what does IT lead? How do we drive adoption pro-actively while improving coordination, management, and end-user experiences with effective governance?
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares proven approaches to getting started with and succeeding in establishing and improving Microsoft 365 Governance. In shifting from a reactive approach to Microsoft 365 governance to a pro-active one and from a reactive approach to adoption to a pro-active approach to adoption that drives better results, accomplishes more with less, and empowers the organization to maximize the value of their digital workplace.
Data Governance and MDM | Profisse, Microsoft, and CCGCCG
CCG will introduce a methodology and framework for DG that allows organizations to assess DG faster, deriving actionable insights that can be quickly implemented with minimal disruption. CCG will also review how Microsoft Azure Solutions can be leveraged to build a strong foundation for governed data insights. In addition, Profisee will introduce a popular component of data governance, MDM.
Lean Production Meets Big Data: A Next Generation Use CaseDatameer
Watch this recording at: http://info.datameer.com/Online-Slideshare-Lean-Production-Meets-Big-Data.html
Sensor and robotic data will usher in a new wave of big data opportunities and use cases in 2014.
This will be especially true in manufacturing as economic pressure to continuously improve operational efficiencies continue to challenge the bottom line.
Join Lean Production Expert Conny von Ludwig (former Porsche Consulting & Lufthansa), and Datameer CEO, Stefan Groschupf as they discuss:
-the current manufacturing challenges and how big data analytics can improve these inefficiencies
-how to reduce production outages by 10%
-a next gen big data analytic use case focused on manufacturing sensor data
Organizations are looking to Microsoft 365 to transform and optimize how they work. When organizations are only reactive with governance and adoption efforts, they will continue to fall behind and spend all their time firefighting, supporting, and struggling to manage and get the most out of their Microsoft 365 investments.
Proactive governance leads to greater stability, better resiliency, and much greater effectiveness. When paired with proactive adoption, you achieve far more with less. So why don’t organizations all embrace proactive governance and adoption? Why aren’t all organizations proactively tackling Microsoft Teams lifecycle management or how to best drive more significant teams' usage before and after meetings? Because it can be a daunting challenge, especially without help or a proven path forward.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares the best ways to accelerate and shift Microsoft 365 governance from being reactive to being proactive. We will explore how proactive adoption aligns and compliments this proven approach and how it and the effectiveness driven by good governance help organizations maximize the value of their digital workplace and Microsoft 365 investments.
Data Governance with Profisee, Microsoft & CCG CCG
Review CCG's methodology and framework for DG that allows organizations to assess DG faster, deriving actionable insights that can be quickly implemented with minimal disruption. Review how Microsoft Azure Solutions can be leveraged to build a strong foundation for governed data insights.
In addition, Profisee introduces a popular component of data governance, MDM. Profisee is a Master Data Management software company making it easy and affordable for companies of all sizes to build a trusted foundation of data across the enterprise. Leveraging an MDM strategy within the context of Data Governance drives organizational alignment, ensures data quality, and accelerates Digital Transformation
By May 25 2018 you should have put in place a Privacy Management System to be compliant with GDPR and be able to show it
The complexity of the many requirements, the wide scope of application (data and applications), and the limited timeframe and resources available imply that a sound Program Management is a key success factor
B y May 2018 you will have likely implemented most part of the framework, and started checking it.
No matter why and how, what you should focus on is keeping it going as a rolling overall process which is improving over time and producing all the accountability trails required by the GDPR.
It is not a 14 months exercise, it is a new regime of data protection looming on EU and beyond.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
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Proactive governance of Microsoft 365 is critical as organizations continue to depend more and more on the competitive advantage and productivity it can provide. Microsoft 365’s value and impact are dependent on whether it is leveraged (adopted) and how efficiently it is leveraged (governance). However Microsoft 365 can be daunting to tackle around governance and management. Where do you start? Is Microsoft Teams governance what should be prioritized first? What part of Teams governance? The Microsoft Teams lifecycle and the Microsoft Teams lifecycle management? What do the business stakeholders lead, and what does IT lead? How do we drive adoption pro-actively while improving coordination, management, and end-user experiences with effective governance?
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Watch this recording at: http://info.datameer.com/Online-Slideshare-Lean-Production-Meets-Big-Data.html
Sensor and robotic data will usher in a new wave of big data opportunities and use cases in 2014.
This will be especially true in manufacturing as economic pressure to continuously improve operational efficiencies continue to challenge the bottom line.
Join Lean Production Expert Conny von Ludwig (former Porsche Consulting & Lufthansa), and Datameer CEO, Stefan Groschupf as they discuss:
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-a next gen big data analytic use case focused on manufacturing sensor data
Organizations are looking to Microsoft 365 to transform and optimize how they work. When organizations are only reactive with governance and adoption efforts, they will continue to fall behind and spend all their time firefighting, supporting, and struggling to manage and get the most out of their Microsoft 365 investments.
Proactive governance leads to greater stability, better resiliency, and much greater effectiveness. When paired with proactive adoption, you achieve far more with less. So why don’t organizations all embrace proactive governance and adoption? Why aren’t all organizations proactively tackling Microsoft Teams lifecycle management or how to best drive more significant teams' usage before and after meetings? Because it can be a daunting challenge, especially without help or a proven path forward.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares the best ways to accelerate and shift Microsoft 365 governance from being reactive to being proactive. We will explore how proactive adoption aligns and compliments this proven approach and how it and the effectiveness driven by good governance help organizations maximize the value of their digital workplace and Microsoft 365 investments.
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By May 25 2018 you should have put in place a Privacy Management System to be compliant with GDPR and be able to show it
The complexity of the many requirements, the wide scope of application (data and applications), and the limited timeframe and resources available imply that a sound Program Management is a key success factor
B y May 2018 you will have likely implemented most part of the framework, and started checking it.
No matter why and how, what you should focus on is keeping it going as a rolling overall process which is improving over time and producing all the accountability trails required by the GDPR.
It is not a 14 months exercise, it is a new regime of data protection looming on EU and beyond.
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
1. Gearing up for GDPR
David Fallarme
Head of Marketing, HubSpot SEA & India
Anmol Oberoi
Marketing Manager, VWO
Actionable Tips for Marketers
Sandeep Singh
Head of Program Management, VWO
19. VWO’s In House Cookie Consent
THE IMPACT OF GDPR ON MARKETERS
Trigger VWO’s GTM
setup [Fire necessary
Tags only]
Clear Browser
Cookies
Opt - out
VWO’s Cookie Consent Manager
[Shown to a new visitor]
- Display Cookie by type
- Ability to opt in
- Clearly explain use case of
each cookie
Opt - in
Consent/Preference
Stored in GTM
Relevant Cookies
Generated
20. Marketing Tips
THE IMPACT OF GDPR ON MARKETERS
- Events
- Use QR Codes to capture consent
- Consent
- Have a clear electronic record with time stamp for consent
- Data
- Do away with nice to have things when collecting data/information
- Organize Events?
- Avoid sharing delegate lists, unless they consent to hearing from people
22. Security and Compliance as a Program
Top Management
[CEO, CTO, CFO, COO]
Corp. Security and Compliance Committee (CSCC)
[Head: CEO]
[DPO, Head of Program Management, Functional Heads]
Marketing
[Lead: Anmol]
[Team]
[Consent Management,
Preference Manager,
Policies and Procedures]
Product & Eng
[Lead: Head of Product]
[Team]
[Product Changes (Data
Subject Rights), Policies
and Procedures]
Sales
[Lead: Head of Sales]
[Team]
[Tools Changes, Policies
and Procedures]
Admin & IT
[Lead: Head of Admin&IT]
[Team]
[Information Security,
Physical Security, Policies
and Procedures]
….
CSC Execution Teams
Program Goals
● GDPR Compliance
● Certifications: BS 10012, ISO
27001
● Definition and Execution of
Security and Compliance
Roadmap
● Establish Ongoing Process,
Personnel and Tools for
Security and Compliance
23. How We Did It
Act [Ongoing Cadence]
Address Gaps from Audits, Tweak Security
and Compliance Roadmap
Check [Ongoing Cadence]
Periodic Internal and External Audits
Plan [2 months]
Stakeholder Awareness, GDPR Gap
Analysis, Data Inventory, Company Policies,
Implementation Plan, Establish CSCC and
Compliance Program
Do [5 months]
Website Changes, Product Changes, DPO
Appointment, Departmental Procedures for
Data Subject Rights, Customer Facing
Policies, Internal Awareness Program
Act Do
Plan
Check
26. In a Nutshell...
THE IMPACT OF GDPR ON MARKETERS
Tangible certifications add
weight to your GDPR readiness03
● BS 10012
● ISO 27001
● They don’t guarantee readiness though
Culture of ‘Privacy by Default
and by Design’02
● Stakeholder buy-in is key
● Internal policies, procedures, awareness, and training
for real change
Don’t treat GDPR as a one off
project01
● GDPR should be a project within ongoing Security
and Compliance Program
● If you don’t have a Security and Compliance Program
yet, it is high time you start one!
● GDPR impact goes far beyond just Marketing team