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GE Healthcare
GE Healthcare




                Stand out with SenoBright
Know more. Now.
  Is something really there?
  What is it?
  Where is it?
  What’s next?

                                   For a woman facing even
                                   the slightest hint of a
                                   breast cancer diagnosis,
                                   the answers can’t come
                                   soon enough.

                                   With SenoBright* ,
                                   you’ll have more information†
                                   to help you get to the
                                   answers you need.




                               †
                                SenoBright is intended to be used as an adjunct 	
                               following mammography and ultrasound exams to
                               localize a known or suspected lesion.
Performed as an adjunct to
                              inconclusive mammography and
                              ultrasound, SenoBright Contrast-
                              Enhanced Spectral Mammography
                              (CESM) highlights areas of unusual

Follow up. Faster.
                              blood flow patterns which may be
                              cause for increased suspicion.

                              Using an iodine contrast agent,
                              SenoBright takes
                              two images per view
                              at different X-ray exposures. It then
                              recombines them to highlight the
                              contrast-enhanced areas—
                              all in a simple, quick,
                              procedure that takes
                              less than ten minutes—
                              much like a regular
                              mammography exam.
                              You’ll have answers to help you
                              follow up with your patient faster.

                              Healthymagination-validated,
                              SenoBright is available for new
       Senographe Essential   GE Senographe* Essential and
                              Senographe DS* systems and
                              as an upgrade if you already
                              have these systems.
Take a wait off your patients’ minds.




                                With SenoBright, you can
                                perform additional tests
                                right away—using the same
                                equipment, in the same room,
                                with the same staff, on
                                the same day.

                                And help minimize the wonder and
                                the worry of a concerned patient
                                waiting for results.
Four views can mean all the
                                    difference to a woman concerned
                                    about a breast cancer diagnosis.

                                    The SenoBright acquisition is
                                    fully automated. The system
                                    automatically acquires the
                                    spectral data necessary to

Simply SenoBright.                  automatically create
                                    two images per view,
                                    a standard mammographic
    One injection.                  image showing tissue density,
                                    and a contrast-enhanced image
    One complete bi-lateral exam.   in exactly the same position
    Four views.                     with the background signal
                                    subtracted out.

                                    With SenoBright, you stay in
                                    context. Whether you’re providing
                                    information to a breast surgeon,
                                    referring physician, or oncologist,
                                    they’ll see the same mammographic
                                    views they are used to seeing.
                                    And get information needed to help
                                    get an answer for their patient.
Solely SenoBright.
              A powerful X-ray tube and generator.
              A fast-reading digital detector.
              A proprietary recombination algorithm.


              With its unique ability to
              separate energy levels,
              GE technology advancements
              have made SenoBright possible.
              And GE offers the industry’s largest
              mammography field of view, on the
              Senographe Essential system.
A custom view for exceptional review.
   Specifically designed
   to work with
   advanced applications
   such as SenoBright,
   the IDI Workstation—
   GE’s powerful reading tool—
   has the horsepower to handle
   advanced applications.




                                  Customized hanging protocols let each radiologist arrange images according to personal preference
                                       for exceptional reading efficiency—and see them the same, consistent way at every login.
Story 1
SenoBright low-energy images
A palpable mass in the patient’s left breast was occult on a standard
mammogram and visualized on ultrasound.
Standard mammography
SenoBright contrast-enhanced images
The SenoBright images clearly showed the exact location of the contrast-
enhanced lesion on both views, with no suspicions of other foci. Biopsy proved
the lesion to be invasive ductal carcinoma.
Case 2
Story 2
SenoBright low-energy images
SenoBright CESM
This patient presented with a palpable mass in her left breast. Mammography
showed a cluster of microcalcifications and architectural distortion.
SenoBright contrast-enhanced images
The SenoBright images clearly showed the exact location of the contrast-
enhanced areas on both views, corresponding to the microcalcifications
noted on the original mammography. Biopsy proved the lesion to be invasive
ductal carcinoma.
Story 3
SenoBright low-energy images
An architectural distortion in this patient’s left breast was visible on the
CC view using standard mammography. She also had a known cyst, and its
opacity somewhat blocked the area of interest on the MLO view.
SenoBright contrast-enhanced images
The SenoBright images clearly depicted the contrast agent and also
subtracted out the cyst that was blocking the view in the standard
mammograms. With the lesion well localized, the radiologist performed a
biopsy, showing the lesion was invasive ductal carcinoma.
Get to Yes or No sooner.
     In case after case…
     In patient after patient…
     SenoBright
     helps you get to
     Yes or No sooner—
     simply and smoothly,
     in a context you’re
     familiar with.
©2012 General Electric Company – All rights reserved.
General Electric Company reserves the right to make changes in
specifications and features shown herein, or discontinue the product
described at any time without notice or obligation.
GE, GE Monogram, and imagination at work are trademarks of
General Electric Company.
*Trademark of General Electric Company.
The photographs of women depicted in this brochure are not actual patients
and the clinical cases do not correspond to these individuals.

About GE Healthcare:
Healthymagination is GE’s $6 billion commitment to bring
high-quality health care at lower cost to more people around
the world through our advanced technologies, and research
and development capabilities. Just as ecomagination applies
our scale and innovation toward tackling environmental
challenges, healthymagination offers dramatic new
investments toward achieving sustainable health


GE Healthcare
3000 N. Grandview Blvd.
Waukesha, WI 53188
U.S.A.
www.gehealthcare.com




                                                                             MM-0208-01.12-EN-US
                                                                                    DOC1097136

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Ge healthcare brochure-seno_bright-2012

  • 2. GE Healthcare Stand out with SenoBright
  • 3. Know more. Now. Is something really there? What is it? Where is it? What’s next? For a woman facing even the slightest hint of a breast cancer diagnosis, the answers can’t come soon enough. With SenoBright* , you’ll have more information† to help you get to the answers you need. † SenoBright is intended to be used as an adjunct following mammography and ultrasound exams to localize a known or suspected lesion.
  • 4. Performed as an adjunct to inconclusive mammography and ultrasound, SenoBright Contrast- Enhanced Spectral Mammography (CESM) highlights areas of unusual Follow up. Faster. blood flow patterns which may be cause for increased suspicion. Using an iodine contrast agent, SenoBright takes two images per view at different X-ray exposures. It then recombines them to highlight the contrast-enhanced areas— all in a simple, quick, procedure that takes less than ten minutes— much like a regular mammography exam. You’ll have answers to help you follow up with your patient faster. Healthymagination-validated, SenoBright is available for new Senographe Essential GE Senographe* Essential and Senographe DS* systems and as an upgrade if you already have these systems.
  • 5. Take a wait off your patients’ minds. With SenoBright, you can perform additional tests right away—using the same equipment, in the same room, with the same staff, on the same day. And help minimize the wonder and the worry of a concerned patient waiting for results.
  • 6. Four views can mean all the difference to a woman concerned about a breast cancer diagnosis. The SenoBright acquisition is fully automated. The system automatically acquires the spectral data necessary to Simply SenoBright. automatically create two images per view, a standard mammographic One injection. image showing tissue density, and a contrast-enhanced image One complete bi-lateral exam. in exactly the same position Four views. with the background signal subtracted out. With SenoBright, you stay in context. Whether you’re providing information to a breast surgeon, referring physician, or oncologist, they’ll see the same mammographic views they are used to seeing. And get information needed to help get an answer for their patient.
  • 7. Solely SenoBright. A powerful X-ray tube and generator. A fast-reading digital detector. A proprietary recombination algorithm. With its unique ability to separate energy levels, GE technology advancements have made SenoBright possible. And GE offers the industry’s largest mammography field of view, on the Senographe Essential system.
  • 8. A custom view for exceptional review. Specifically designed to work with advanced applications such as SenoBright, the IDI Workstation— GE’s powerful reading tool— has the horsepower to handle advanced applications. Customized hanging protocols let each radiologist arrange images according to personal preference for exceptional reading efficiency—and see them the same, consistent way at every login.
  • 10. SenoBright low-energy images A palpable mass in the patient’s left breast was occult on a standard mammogram and visualized on ultrasound.
  • 11. Standard mammography SenoBright contrast-enhanced images The SenoBright images clearly showed the exact location of the contrast- enhanced lesion on both views, with no suspicions of other foci. Biopsy proved the lesion to be invasive ductal carcinoma.
  • 13. SenoBright low-energy images SenoBright CESM This patient presented with a palpable mass in her left breast. Mammography showed a cluster of microcalcifications and architectural distortion.
  • 14. SenoBright contrast-enhanced images The SenoBright images clearly showed the exact location of the contrast- enhanced areas on both views, corresponding to the microcalcifications noted on the original mammography. Biopsy proved the lesion to be invasive ductal carcinoma.
  • 16. SenoBright low-energy images An architectural distortion in this patient’s left breast was visible on the CC view using standard mammography. She also had a known cyst, and its opacity somewhat blocked the area of interest on the MLO view.
  • 17. SenoBright contrast-enhanced images The SenoBright images clearly depicted the contrast agent and also subtracted out the cyst that was blocking the view in the standard mammograms. With the lesion well localized, the radiologist performed a biopsy, showing the lesion was invasive ductal carcinoma.
  • 18. Get to Yes or No sooner. In case after case… In patient after patient… SenoBright helps you get to Yes or No sooner— simply and smoothly, in a context you’re familiar with.
  • 19.
  • 20. ©2012 General Electric Company – All rights reserved. General Electric Company reserves the right to make changes in specifications and features shown herein, or discontinue the product described at any time without notice or obligation. GE, GE Monogram, and imagination at work are trademarks of General Electric Company. *Trademark of General Electric Company. The photographs of women depicted in this brochure are not actual patients and the clinical cases do not correspond to these individuals. About GE Healthcare: Healthymagination is GE’s $6 billion commitment to bring high-quality health care at lower cost to more people around the world through our advanced technologies, and research and development capabilities. Just as ecomagination applies our scale and innovation toward tackling environmental challenges, healthymagination offers dramatic new investments toward achieving sustainable health GE Healthcare 3000 N. Grandview Blvd. Waukesha, WI 53188 U.S.A. www.gehealthcare.com MM-0208-01.12-EN-US DOC1097136