GE's CEO Jeff Immelt is transforming the company from operations-focused to marketing-focused. He prioritizes organic growth and technological leadership through long-term research. One example is the Evo Project, which developed more fuel efficient and lower emissions locomotives. The Evo Project succeeded due to the superior technology that eliminated tradeoffs between fuel efficiency and emissions, a smart pricing and promotion strategy, and excellence in organizational practices like cross-functional collaboration and monthly CEO reviews.
