SlideShare a Scribd company logo
App.Ly 
Rachit Gupta
A Story 
Ange, a recent Graphic Design 
graduate is applying for jobs. 
Hi Ange! 
2
A Story 
The list of jobs she has applied to 
grows with time. It becomes 
difficult to remember the details. 
3
A Story 
She creates an excel sheet and starts 
copying-pasting the information 
about the jobs she’s applying to. 
4
A Story 
Soon copying-pasting every 
single bit of information becomes 
a hassle and here we have an 
angry Ange. Argh! 
5
What we need? 
Client-side 
service 
Manages job 
applications 
No ads 
please! 
Easier than 
Excel
Target Users 
 Recent Graduates 
 Job seekers 
Persona
Research: What’s out there? 
 Have to submit resume 
 Requires opening a separate 
website every time 
 Tracks only the job which 
you’ve applied to using their 
service 
 Recruiter pestering alert!
Research: Interviews 
Used Ideo’s template 
“There are a ton of job applications out there. I can’t 
apply to all right when I see them, so I save the link” 
“I save every application’s details 
as an excel sheet” 
“Sometimes I forget where I’ve 
applied, and where not” 
“I have a separate e-mail so that I 
can keep a toll on my job 
applications”
The ‘aha’! 
Browser 
Extensions 
Small programs or plugins extending browser’s 
functionality 
 Adblock 
 Hangouts 
 Google Drive 
 Pocket
Why Browser extensions? 
Do not interrupt 
Light-weight 
Move along 
with you 
Easier to 
install/uninstall 
No space for 
ads
Prototyping Process 
Low fidelity - I 
Testing 
Low fidelity - II 
High fidelity Testing
Further steps.. 
 Test in high-fidelity 
 Visual touch to the extension 
 Add ‘independent reminders’ functionality 
 Actual implementation
Thanks! 
 I learned: 
 Axure RP – an awesome tool to create complex interactions! 
 Coggle – helped with mind-mapping and organization 
 Rants: 
 Companies / organizations hardly care about the job applicants. Bah! 
 Cover letters make no one happy

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GDES 5341 Presentation - App.Ly

  • 2. A Story Ange, a recent Graphic Design graduate is applying for jobs. Hi Ange! 2
  • 3. A Story The list of jobs she has applied to grows with time. It becomes difficult to remember the details. 3
  • 4. A Story She creates an excel sheet and starts copying-pasting the information about the jobs she’s applying to. 4
  • 5. A Story Soon copying-pasting every single bit of information becomes a hassle and here we have an angry Ange. Argh! 5
  • 6. What we need? Client-side service Manages job applications No ads please! Easier than Excel
  • 7. Target Users  Recent Graduates  Job seekers Persona
  • 8. Research: What’s out there?  Have to submit resume  Requires opening a separate website every time  Tracks only the job which you’ve applied to using their service  Recruiter pestering alert!
  • 9. Research: Interviews Used Ideo’s template “There are a ton of job applications out there. I can’t apply to all right when I see them, so I save the link” “I save every application’s details as an excel sheet” “Sometimes I forget where I’ve applied, and where not” “I have a separate e-mail so that I can keep a toll on my job applications”
  • 10. The ‘aha’! Browser Extensions Small programs or plugins extending browser’s functionality  Adblock  Hangouts  Google Drive  Pocket
  • 11. Why Browser extensions? Do not interrupt Light-weight Move along with you Easier to install/uninstall No space for ads
  • 12. Prototyping Process Low fidelity - I Testing Low fidelity - II High fidelity Testing
  • 13. Further steps..  Test in high-fidelity  Visual touch to the extension  Add ‘independent reminders’ functionality  Actual implementation
  • 14. Thanks!  I learned:  Axure RP – an awesome tool to create complex interactions!  Coggle – helped with mind-mapping and organization  Rants:  Companies / organizations hardly care about the job applicants. Bah!  Cover letters make no one happy

Editor's Notes

  1. Hi! My name is Rachit and this is my personal project named App.Ly.
  2. Let’s start with a story..
  3. So to solve Ange’s problem, what do we need? Let’s see.. User-side service: Something which works on Ange’s side. Easier than excel: Something which is easier than excel. Manages job apps: which manages applications for her efficiently. No ads: Something which is ad and clutter free.
  4. Like Ange the target users for this project are Recent graduates or job seekers who are starting to or are in the process of applying for jobs.
  5. I interviewed 5 to 6 people and these were important things I heard. People have different ways of remembering the history of their applications. Some of them include storing the confirmation emails in a separate folder in their email, and making a separate email for job applications. So all of this pointed to a user-centric solution of the problem.
  6. They reside in your browser and you can activate or use them whenever you want without switching between screens. Most of us use our laptops or PCs to apply for jobs. So these little plugins could be used to perform small contextual tasks like ours.
  7. Do not interrupt: Most important use here is that they do not interrupt or take over the current task. They’re like an overlay which get activated whenever we want. Light-weight: Since they reside in the browser, they’re very light weight and hardly take any time to load. No space for ads: Advertising is yet to take over these services (since most of them are free for use) Move along with you: They move along with you and are present whenever you sign in to your browser from anywhere Easier to install/uninstall: They’re super easy to get and forget.
  8. Add reminder page of first digital iteration looked like this. I then moved on to testing. Add reminder for Lo-fi II looked like this. Then testing..