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Emerging Communities:
a Snapshot of the Brazilian
Indie Game Development Scene
Artur Mittelbach – PUCPR / IGDA Curitiba
Arthur Protasio – Fableware / IGDA Rio de Janeiro
Bruno Campagnolo – TECPAR / PUCPR
Artur
Mittelbach
Bruno
Campagnolo
Arthur
Protasio
Learn the importance of nurturing indie
game development groups and
understand how internationalization is
crucial to this endeavor in Brazil.
TakeawayTakeaway
1. Brazil vs Brasil
2. Language and Self-esteem
3. Localization: AAA and Indie
4. Brazilian Indies
5. Main Challenges
6. Future Perspectives
SnapshotSnapshot
1. Brazil1. Brazil
1. Brazil1. Brazil
1. Brazil1. Brazil
1. Brazil1. Brazil
1. Brazil1. Brazil
1. Brazil1. Brazil
● Emerging consumer market
● 4th in the world
● ~ US$700 million in sales
● Strong habit of cultural importation
● Few national blockbuster titles
● No Brazilian AAA companies
1. Brasil1. Brasil
● Strong academic and game studies community
● History of advergames and outsourcing
● Favors globalization to content creation
● Grown from 2008 to 2013
● 42 dev groups  200+ dev groups
● 560 professionals  2.000 professionals
Global Game Jam
Number of locations:
1st EUA (123)
2nd Brazil (58)
3rd United Kingdom (28)
Super BR Jam / Pack of horrors / Spjam
International Cooperation
TowerFall (2013) Rogue Legacy (2013)
Brasil Game Show / BIG
IGDA Meetings / SPIN
Abragames / Acigames / ADJRS / IGDA
SBGames
But we are improving: 46º (2012)  38º (2013)
2. Language2. Language
2. Self-Esteem2. Self-Esteem
1.
2. High self-esteem is essential for language learning and acceptance
Huehuehue;
facebook.com/BrazilReviews
“Game completely in
English, […] hard to
believe this is from
Brazil, but I know
that’s a thing from
Brazilians that they
do not value their
own language”
“If it was a American
or European company
I would buy, I hate
Brazilians.”
2. Low Self-Esteem: Consequences2. Low Self-Esteem: Consequences
3. Localization: AAA3. Localization: AAA
● Online communities localize non-Brazilian
games.
● To the Moon, Gone Home, and Papers Please
had official Brazilian Portuguese translations.
3. Localization: Indie3. Localization: Indie
● “I have an intermediate knowledge in english,
but my wife has none and she played [To the
Moon] today the portuguese version translated
by you, and believe me: It was magic to see
her sobbing and crying for something had
been in english she would not even play.”
3. Localization: Indie3. Localization: Indie
● Brazilian games created in English
● Localization comes too early or too late
in the development
3. Localization: Indie3. Localization: Indie
4. Brazilian Indies4. Brazilian Indies
Ballistic (2013)Ballistic (2013)
Browser based FPS for
Facebook
International publisher:
Rumble
Casual focus
One of the Top 5 Unity
Game Devs –
responsible for Unity
Bootcamp TechDemo
Knights of Pen and Paper (2012)Knights of Pen and Paper (2012)
International Mobile Hit
IGF Student Showcase
International publisher:
Paradox
Knights of Pen and Paper (2012)Knights of Pen and Paper (2012)
Qasir: Al-Wasat (2012)Qasir: Al-Wasat (2012)
Stealth based game
IndieCade finalist
Oniken (2013)Oniken (2013) Killscreen
Oniken is a game made by Brazilians, in homage to
decades-old Japanese games that were made in the
style of American action movies, sold online to an
international audience. It’s globalization in action.
5. Main Challenges5. Main Challenges
● Balancing international and national audience
● Providing quality localization
● Adapting cultural issues
● Raising awareness of Brazilian games
● Outsourcing localization
● Cultural recognition
6. Future Perspectives6. Future Perspectives
Learn the importance of nurturing indie
game development groups and
understand how internationalization is
crucial to this endeavor in Brazil.
TakeawayTakeaway
Emerging Communities: a Snapshot of the
Brazilian Indie Game Development Scene
Artur Mittelbach – PUCPR / IGDA Curitiba
arturfm@gmail.com
Arthur Protasio – Fableware / IGDA Rio de Janeiro
arthur.protasio@gmail.com
Bruno Campagnolo – TECPAR / PUCPR
brunodepaula@gmail.com

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GDC 2014 - Emerging Communities: a Snapshot of the Brazilian Indie Game Development Scene

  • 1. Emerging Communities: a Snapshot of the Brazilian Indie Game Development Scene Artur Mittelbach – PUCPR / IGDA Curitiba Arthur Protasio – Fableware / IGDA Rio de Janeiro Bruno Campagnolo – TECPAR / PUCPR
  • 3. Learn the importance of nurturing indie game development groups and understand how internationalization is crucial to this endeavor in Brazil. TakeawayTakeaway
  • 4. 1. Brazil vs Brasil 2. Language and Self-esteem 3. Localization: AAA and Indie 4. Brazilian Indies 5. Main Challenges 6. Future Perspectives SnapshotSnapshot
  • 10. 1. Brazil1. Brazil ● Emerging consumer market ● 4th in the world ● ~ US$700 million in sales ● Strong habit of cultural importation ● Few national blockbuster titles ● No Brazilian AAA companies
  • 11. 1. Brasil1. Brasil ● Strong academic and game studies community ● History of advergames and outsourcing ● Favors globalization to content creation ● Grown from 2008 to 2013 ● 42 dev groups  200+ dev groups ● 560 professionals  2.000 professionals
  • 12. Global Game Jam Number of locations: 1st EUA (123) 2nd Brazil (58) 3rd United Kingdom (28)
  • 13. Super BR Jam / Pack of horrors / Spjam
  • 17. Abragames / Acigames / ADJRS / IGDA
  • 19. But we are improving: 46º (2012)  38º (2013) 2. Language2. Language
  • 20. 2. Self-Esteem2. Self-Esteem 1. 2. High self-esteem is essential for language learning and acceptance
  • 21. Huehuehue; facebook.com/BrazilReviews “Game completely in English, […] hard to believe this is from Brazil, but I know that’s a thing from Brazilians that they do not value their own language” “If it was a American or European company I would buy, I hate Brazilians.” 2. Low Self-Esteem: Consequences2. Low Self-Esteem: Consequences
  • 22. 3. Localization: AAA3. Localization: AAA
  • 23. ● Online communities localize non-Brazilian games. ● To the Moon, Gone Home, and Papers Please had official Brazilian Portuguese translations. 3. Localization: Indie3. Localization: Indie
  • 24. ● “I have an intermediate knowledge in english, but my wife has none and she played [To the Moon] today the portuguese version translated by you, and believe me: It was magic to see her sobbing and crying for something had been in english she would not even play.” 3. Localization: Indie3. Localization: Indie
  • 25. ● Brazilian games created in English ● Localization comes too early or too late in the development 3. Localization: Indie3. Localization: Indie
  • 26. 4. Brazilian Indies4. Brazilian Indies
  • 27. Ballistic (2013)Ballistic (2013) Browser based FPS for Facebook International publisher: Rumble Casual focus One of the Top 5 Unity Game Devs – responsible for Unity Bootcamp TechDemo
  • 28. Knights of Pen and Paper (2012)Knights of Pen and Paper (2012) International Mobile Hit IGF Student Showcase International publisher: Paradox
  • 29. Knights of Pen and Paper (2012)Knights of Pen and Paper (2012)
  • 30. Qasir: Al-Wasat (2012)Qasir: Al-Wasat (2012) Stealth based game IndieCade finalist
  • 31. Oniken (2013)Oniken (2013) Killscreen Oniken is a game made by Brazilians, in homage to decades-old Japanese games that were made in the style of American action movies, sold online to an international audience. It’s globalization in action.
  • 32. 5. Main Challenges5. Main Challenges ● Balancing international and national audience ● Providing quality localization ● Adapting cultural issues ● Raising awareness of Brazilian games
  • 33. ● Outsourcing localization ● Cultural recognition 6. Future Perspectives6. Future Perspectives
  • 34. Learn the importance of nurturing indie game development groups and understand how internationalization is crucial to this endeavor in Brazil. TakeawayTakeaway
  • 35. Emerging Communities: a Snapshot of the Brazilian Indie Game Development Scene Artur Mittelbach – PUCPR / IGDA Curitiba arturfm@gmail.com Arthur Protasio – Fableware / IGDA Rio de Janeiro arthur.protasio@gmail.com Bruno Campagnolo – TECPAR / PUCPR brunodepaula@gmail.com

Editor's Notes

  1. Image by: Lumi Mae
  2. http://www.igdacuritiba.org https://pt-pt.facebook.com/IGDARio http://www.pucpr.br http://www.tecpar.br http://globalgamejam.org http://ggjcwb.com http://www.linkedin.com/in/arthurprotasio
  3. http://www.gamasutra.com/view/feature/6510/the_battle_for_brazils_game_future.php
  4. LINK for relevant data about the brazilian market http://convergenciadigital.uol.com.br/cgi/cgilua.exe/sys/start.htm?infoid=30387&sid=18#.Uyf3htweZUc http://g1.globo.com/jornal-hoje/noticia/2013/07/mercado-de-jogos-eletronicos-cresce-no-brasil-e-gera-empregos-na-area.html (1.6 billion) http://www.abragames.org/wp-content/uploads/2013/04/Abragames-Pesquisa_2008.pdf (page 3) http://www.fazenda.gov.br/resenhaeletronica/MostraMateria.asp?cod=904427 (36,6 each year) ================================================= http://www.superdataresearch.com/blog/brazil-games-market/ http://g1.globo.com/jornal-da-globo/noticia/2012/10/pesquisa-ibope-traca-o-perfil-dos-jogadores-de-games-no-brasil.html http://www.fazenda.gov.br/resenhaeletronica/MostraMateria.asp?cod=904427 http://g1.globo.com/jornal-hoje/noticia/2013/07/mercado-de-jogos-eletronicos-cresce-no-brasil-e-gera-empregos-na-area.html http://www.gamasutra.com/view/news/195932/Should_you_consider_breaking_into_the_Brazilian_games_industry.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GamasutraNews+%28Gamasutra+News%29 http://economia.ig.com.br/empresas/2013-07-08/industria-de-jogos-deslancha-no-brasil.html http://g1.globo.com/economia/pme/noticia/2013/02/mercado-de-games-e-tendencia-de-bons-negocios-em-2013.html http://blog.pucsp.br/csgames/files/2011/12/MercadoNacionalGames-Fernando-Chamis-2JGamer.pdf http://www.noreset.net/blog/2012/09/22/ibope-lanca-pesquisa-inedita-no-brasil-sobre-games/ http://mercadodejogosbrasil.blogspot.com.br/2012/11/ibope-faz-pesquisa-sobre-games.html
  5. http://globalgamejam.org/jam-sites http://www.globalgamejam.org/status http://www.ggjcwb.com/2013/06/novidades-ggj13/
  6. http://www.spjam.com.br/ http://packofhorrors.tumblr.com/ http://www.universa.la/pt/
  7. http://www.towerfall-game.com http://roguelegacy.com
  8. http://www.brasilgameshow.com.br http://www.bigfestival.com.br
  9. http://www.igdacuritiba.org http://spindies.tumblr.com
  10. http://www.abragames.org http://www.acigames.com.br https://www.facebook.com/ADJOGOSRS
  11. Data from: http://www.sbgames.org/sbgames2013/festival/post.php?postId=957 www.sbgames.org/sbgames2013/festival/wordpress/wp-content/uploads/2013/10/Festival-de-Jogos-Independentes-plenaria-sbgames-2013-v1.pptx Image Source: http://www.sbgames.org/sbgames2013/festival/wordpress/wp-content/uploads/2013/10/mosaico.jpg
  12. http://exame.abril.com.br/brasil/noticias/nivel-de-ingles-do-brasileiro-melhora-mas-ainda-e-baixo http://www.ef.com.br/__/~/media/efcom/epi/2014/full-reports/ef-epi-2013-report-master.pdf
  13. A high self-esteem is essential for language learning - http://www.crdp.org/crdp/Arabic/ar-news/majalla_ar/pdf44/44_P31_34.pdf Low Self Steem - http://www.brazzil.com/2004/html/articles/jul04/p138jul04.htm http://www.brazzil.com/component/content/article/79-july-2004/2002.html http://acervo-digital.espm.br/revista_da_espm/2005/mar_abr/o_melhor_do_brasil_e_o_brasileiro.pdf Ver p.6 – talvez seja legal listar cada um dos itens da segunda coluna, levantados pela pesquisa do SEBRAE. http://www.slideshare.net/LuisNassif/projeto-brasilidade-identidade-e-autoestima-final
  14. http://www1.folha.uol.com.br/fsp/tec/109769-hue-hue-hue.shtml https://www.facebook.com/BrazilReviews http://www.rhportal.com.br/artigos/rh.php?idc_cad=jy6s3gm78
  15. http://freebirdgames.com/to_the_moon/ http://www.gonehomegame.com http://dukope.com
  16. Acabei de jogar(sei que já tinha que ter jogado, estava pendente aqui desde o DASH 03, que ouvi no lançamento). Tenho um conhecimento intermediário em inglês, mas minha esposa não, e ela jogou hoje a versão em português traduzida por vocês, e acreditem: Foi mágico vê-la ela soluçando de chorar por algo que, se estivesse em inglês ela sequer jogaria.
  17. Amazônia (1983) - http://www.tilt.net/amazonia/ Incidente em Varginha (1998) - http://jogos.uol.com.br/pc/ultnot/2010/07/28/ult182u8421.jhtm Outlive (2001) - http://web.archive.org/web/20010129003100/http://www.continuum.com.br/htms/outlive/screens/outscreen08_p.htm Erinia (2004) - http://www.erinia.com.br/2012/images/screenshots/thumb/screen_04.jpg (official screenshot) Eversion (2008) - http://zarat.us/tra/eversion/ Taikodom (2008) - http://www.taikodom.com.br/midia/screenshots Capoeira Legends (2009) - http://www.capoeiralegends.com/Site/CL/ Mr. Bree (2011) - http://tawstudio.com/mrbree/ Oniken (2012) - http://www.oniken.net/ Out There Somewhere (2012) - http://www.studiominiboss.com/screenshots/ots1.png Qasir al-Wasat (20012) - http://www.adugestudio.com/blog/lang/pt-br/category/lang_en-usqasir-projectlang_en-us-lang_pt-brqasir-projetolang_pt-br/qasir-update/
  18. https://www.rumblegames.com/ballistic
  19. http://beholdstudios.com.br/knights-of-pen-paper/
  20. http://qasir.adugestudio.com/store/
  21. http://www.oniken.net