This report will give you all the information you need to create your social media strategy for Ramadan: which platform audiences are active on, which brands are most successful, ad cost insights, most used influencers and what content type is most popular and used.

1. Ramadan
Marketing Trends

2. Ramadan is a unique time of the year. For brands, connecting
with their audiences during this period presents its own special
challenges.
Today’s marketing is data-led and fortunately the data that brands
need to create successful audience-focused campaigns is now
readily available.
This report will give you all the information you need to create
your social media strategy for Ramadan: which platform
audiences are active on, which brands are most successful, ad
cost insights, most used influencers and what content type is
most popular and used.
Introduction
About Socialbakers
Socialbakers is a trusted social media marketing partner to thousands of enterprise
brands, leveraging the largest social media data-set in the industry. We help brands
engage their audiences on social media through content personalization and grow their
customer base using actionable AI-powered audienceinsights.
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3. Table of Contents
Platform Audience, Activity andEngagement
Brands Most Active During Ramadan
On Facebook
On Instagram
Influencers
Most Popular Content Types
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Top Content Inspiration
Advertising Costs
Best Time To Post

4. Marketers know that using the same strategy across different
platforms rarely brings results - and this is supported by data.
In Ramadan 2019, Instagram was the go-to channel for posting
content. Instagram also had the highest engagement across
MEA in countries where the holy month is celebrated.
In the United Arab Emirates Instagram accounted for 67% of
interactions (up from 52%), in Saudi Arabia 64% (up from
53%), and in Kuwait, where it was exceptionally high, 92.5% of
interactions (down 0.5% from last year).
Find out now which platform is getting your brand the most
engagement.
Platform Audience,
Activity, and Engagement United
Arab
Emirates
Kingdom
of Saudi
Arabia
Kuwait
Audience Size
Activity Volume
User Engagement
4Chart Time Range: May 5 - 19, 2019; Sample: 500 largest Brand pages & profiles UAE, 500 largest Brand pages & profiles in the KSA, 200 largest Brand pages & profiles in Kuwait;
Source: Socialbakers data
Audience Size
Activity Volume
User Engagement
Audience Size
Activity Volume
User Engagement

5. In terms of average interactions, Airlines, Accommodation &
Finance were on top in the social media space during
Ramadan 2019.
In 2019, New Jobs in Dubai posted the most in the United Arab
Emirates with 918 posts. Etihad Airways, had the highest
average interactions in the United Arab Emirates with 195,696
average interactions.
Can these brands repeat their success this year? Monitor your
brand ranking throughout Ramadan using the Socialbakers
platform.
UAE Brands Most Active on
Facebook During Ramadan
UNITED ARAB EMIRATES
5Data Time Range: Ramadan 2019; Sample: Facebook profiles of brands from UAE.
Source: Socialbakers data

6. In terms of average interactions, Telecom, Industrial, and
Health Care were on top in the social media space during
Ramadan 2019.
In 2019, Hunger Station posted the most in KSA with 406
posts. Arabsat, had the highest average interactions in KSA
with 24,183 average interactions
Did the post message and creative impact the average
interactions? find out the top posts and formats using the
Socialbakers platform.
KSA Brands Most Active on
Facebook During Ramadan
KINGDOM OF SAUDI ARABIA
6Data Time Range: Ramadan 2019; Sample: Facebook profiles of brands from KSA.
Source: Socialbakers data

7. In terms of average interactions, Retail Food and Retail were
on top in the social media space during Ramadan 2019.
In 2019, Saveco posted the most in Kuwait with 1,290 posts.
Classic Burger Joint, had the highest average interactions in
KSA with 1,378 average interactions
The number of posts, however, didn’t always translate to the most
engagement find out your exact average engagement per
posts using the Socialbakers platform.
KUWAIT Brands Most Active
on Facebook During Ramadan
KUWAIT
7Data Time Range: Ramadan 2019; Sample: Facebook profiles of brands from Kuwait.
Source: Socialbakers data

8. In terms of average interactions, Airlines and Accommodation
were on top in the social media space during Ramadan 2019.
In 2019, Awok.com posted the most in the United Arab
Emirates with 365 posts. Emirates, had the highest average
interactions in the United Arab Emirates with 42,633 average
interactions.
The number of posts, however, didn’t always translate to the most
engagement find out your exact average engagement per
posts using the Socialbakers platform.
UAE Brands Most Active on
Instagram During Ramadan
UNITED ARAB EMIRATES
8Data Time Range: Ramadan 2019; Sample: Instagram profiles of brands from UAE.
Source: Socialbakers data

9. In terms of average interactions, Beauty and Ecommerce were
on top in the social media space during Ramadan 2019.
In 2019, Othalmmarkets posted the most in KSA with 543
posts. Afnan Albatel, had the highest average interactions in
KSA with 22,708 average interactions.
The number of posts, however, didn’t always translate to the most
engagement find out your exact average engagement per
posts using the Socialbakers platform.
KSA Brands Most Active on
Instagram During Ramadan
KINGDOM OF SAUDI ARABIA
9Data Time Range: Ramadan 2019; Sample: Instagram profiles of brands from KSA.
Source: Socialbakers data

10. In terms of average interactions, Finance and Airlines were on
top in the social media space during Ramadan 2019.
In 2019, Saveco posted the most in Kuwait with 458 posts.
National Bank of Kuwait, had the highest average interactions
in Kuwait with 2,657 average interactions.
Can these brands repeat their success this year? Monitor your
brand ranking throughout Ramadan using the Socialbakers
platform.
KUWAIT Brands Most Active
on Instagram During Ramadan
KUWAIT
10Data Time Range: Ramadan 2019; Sample: Instagram profiles of brands from Kuwait.
Source: Socialbakers data

11. In Ramadan 2019 it was Late morning.
Peak hours for posting were:
UAE: 9 am - 11 am
Saudi Arabia: 11 am - 12 pm
Kuwait: 10 am - 11 am
A blanket publishing strategy isn’t the best approach for your
social media content. Especially now during COVID-19 were
most entities are “working from home” so to better understand
your page’s audience we require machine learning that will best
calculate the right time to post on your page.
Find our exactly when you should post using the
Socialbakers platform.
When to Post on Social
Media During Ramadan
50 10 15 20
Saturday
Sunday
Friday
Thursday
Wednesday
Monday
Tuesday
50 10
Time
15 20
Saturday
Sunday
Friday
Thursday
Wednesday
Tuesday
Monday
50 10 15 20
Saturday
Sunday
Friday
Thursday
Wednesday
Tuesday
Monday
United Arab Emirates
Saudi Arabia
Kuwait
11Data Time Range: Ramadan 2019; Sample: Facebook profiles in UAE, KSA and Kuwait.
Source: Socialbakers data

12. The most popular content by platform during Ramadan 2019:
Facebook: image and video.
Instagram: image, video, carousel.
It’s vital to publish in the format that audiences connect with, to
build interest and loyalty.
Socialbakers AI-driven Content Hub makes content creation,
posting and analysis so easy.
Check out how Socialbakers Content Hub can help you out
today.
Most Popular
Content Formats
Photo Video Link Status Animated Gif
0
%
20
%
40
%
60
%
80
%
100%
KSA
UAE
Kuwait
Brands on Instagram During Ramadan
0
%
20
%
40
%
60
%
80
%
100%
KSA
UAE
Kuwait
Brands on Facebook During Ramadan
Data Time Range: May 5 - 19, 2019; Sample: Brand’s posts on Facebook & Instagram in UAE, KSA & Kuwait.
Source: Socialbakers data
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13. Scanning our Content Library across the GCC, we shortlisted
the A graded posts by brands during last Ramadan on
Facebook & Instagram.
The most engaging posts by brands during Ramadan 2019,
were static photos, featuring stylized close-ups of food,
competition banners & CSR event coverage.
Socialbakers AI-driven Content Hub will make content
inspiration and content creation easier.
Check out how Socialbakers Content Hub can help you out
today.
Top Content
Inspiration
Data Time Range: Ramadan 2019 Sample: Brand’s posts on Facebook & Instagram in UAE, KSA & Kuwait.
Source: Socialbakers data
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14. In Ramadan 2019, several brands used social media influencers on
Instagram to support their variouse campaigns.
Here is a sample of the top regional influencers mentioing brands in
UAE, KSA and Kuwait respectively.
Find out how you can search & report on influencer’s
activities during your campaign using Socialbakers.
Influencers
Support
Data Time Range: Ramadan 2019 Sample: Instagram profiles in UAE, KSA & Kuwait.
Source: Socialbakers data
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15. Due to COVID-19 the CPC has decreased to $0.08 and overall
brand spend has decreased.
Having access to daily benchmarks on advertising spend will
help you optimize and adjust your budget accurately each day
during this Ramadan.
Find out how Socialbakers AI Features can help you better
optimize your media spend and report on results.
Prepare to Optimize
Ad Spend
Data Time Range: February to March 2020 Sample: Facebook & Instagram profiles in ME and North Africa.
Source: Socialbakers data
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16. Start Using Data to Guide
Your Digital Marketing
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