The document discusses a customer approach for a gaming business that is fun, engaging, and aspirational. It aims to bring customers back through community and help every gamer achieve their goals. The business also focuses on different gaming sectors like role playing games and board games. It hosts in-store, partnership, and unique events on a regular calendar. Finally, the business aims to better connect with customers through an interactive website and social media networks and keep customers engaged through affordable advertising and access to information.