The document discusses the Garmin Speak, a device that integrates Alexa capabilities into vehicles. It has an OLED screen to display directions from Alexa, and allows access to Amazon music and shopping. The Garmin Speak costs $150, significantly less than BMW vehicles starting at $30,000 that will integrate Alexa in 2018. The device could revolutionize communication for truck drivers by allowing them to order supplies and check weather/traffic using just voice commands.

1. LAYTON ROGERS

2. GARMIN CAPABILITIES
• Alexa step by step directions
• Amazon music and media capabilities
• OLED Screen with directions
• Amazon features:
• Shopping
• Smart Home interactions (garage, lights, temperature)

3. MARKET DISTRUPOR
• Garmin is priced at $150
• BMW’s new 2018 line will incorporate Alexa
• At lowest price of $30,000

4. BUSINESS IMPLICATIONS
• The Garmin Speak will revolutionize on road communication
• Traveling over-seas with incorporated Garmin-speak will help with any needs
• Larger transportation sources (Semi-trucker)
• They can order on the road needed supplies
• Real time weather
• Alexa capabilities of tracking fellow truckers
• Garmin doesn’t charge cellphone data

5. WORKS CITED
• https://gizmodo.com/forget-bmw-the-garmin-speak-is-a-cheaper-way-to-put-al-
1819510039
• https://www.forbes.com/sites/geoffreymorrison/2017/10/17/the-garmin-speak-
brings-amazons-alexa-voice-assistant-to-your-car/#673921571a02