In this year's GPS market update, Navads provides you with all the relevant insights into the world of maps and navigation.

1. Gps Market Update
2016
Lex ten Veen
CEO NavAds
our roads evolve

2. evolve even
faster
our devices
destination found

3. Agenda
• PND market
• Mobile on the rise
• Smartphone vs In-Dash
• Connected Car
• Autonomous Driving
• Future of Local Search

4. The PND market
Downwards sales percentages of 15% per year
Started from 2009

6. Bigger screens Traffic Updates Map Updates

7. …the market consolidates

8. PND market today

9. Mobile Navigation
• The rising star

10. Mobile Navigation
• The rising star

11. Increased competition in the
Market

12. Blurring boundaries
between in-dash and smartphones
Increasing availability of
technology to replicate apps on
dashboards
Impact on routing
Impact on ETA

13. Application providers

14. Application providers
CarPlay AndroidAuto MirrorLink

15. Cumulatieve enabled car sales of applications
Mirrorlink
millions
0
25
50
75
100
year
2013 2014 2015 2016 2018 2020
Look into the Future

16. Cumulatieve enabled car sales of applications
Google AA
millions
0
25
50
75
100
year
2013 2014 2015 2016 2018 2020
Look into the Future

17. User demand triggers growth

18. User demand triggers growth
live map showingtraffic avoidance systems speed cam alertsincident reports auto updates

19. Types of connectivity
• Mobility management
• Safety
• Vehicle management
• Driver Assistance
• Entertainment
• Well-being
• “Just because people are in a car, doesn’t
mean they want to be disconnected from
their normal life.”(Manager of Nissan)
Mobility management
Vehicle management
Well-being
Entertainment
Safety
Driver assistance
4
2
2
4
10
9
6
7
8
10
33
49

20. Automated Driving
The connected car
Autonomous
driving
More accurate
than GPS
Level 3: Hands-off
Level 4: Mind off
Level 5: Autonomous

21. Future of local search?

22. Current players Upcoming players
New players
challenge the
existing

23. New vertical entries
Fuel Hospitality Parking

24. New Business
New players of in-
depth data adding
rich content to
POI- data

25. New Business
New players of in-
depth data adding
rich content to
POI- data
Dynamic Fuel Pricing
Promoted Pins
Restaurants suggestions

26. Voice

27. Voice
Nearest fuelstation?

28. Voice Search, the new trend
• Typing while driving is hard
and hazardous
• Voice-search is much easier;
thus opens the market for a
whole range of new
possibilities.
Carplay Alexa Dragon
Less hazardous, more options!

29. Voice Search, the new trend
• Typing while driving is hard
and hazardous
• Voice-search is much easier;
thus opens the market for a
whole range of new
possibilities.
Carplay Alexa Dragon
Less hazardous, more options!

30. Voice Search, the new trend
• Typing while driving is hard
and hazardous
• Voice-search is much easier;
thus opens the market for a
whole range of new
possibilities.
Carplay Alexa Dragon
Less hazardous, more options!

31. Voice Search, the new trend
• Typing while driving is hard
and hazardous
• Voice-search is much easier;
thus opens the market for a
whole range of new
possibilities.
Carplay Alexa Dragon
Less hazardous, more options!

32. Navads HQ
Weteringschans 109
1017SB Amsterdam
info@navads.eu
www.navads.eu
Let’s Connect