The document provides an overview of an assignment to create a typographic portrait based on an adjective assigned to each student. It discusses two concepts developed by one student to portray the adjective "witty" through typography. The first concept used mirrored letters and negative space. The second used numbers as letters. Colors were selected and layouts experimented with to best represent witty. The final layout used two colors and different coloring for the M to camouflage like a witty person.
This is the Work Compiled by the Student of B.Sc.-Interior Design of Dezyne E'cole College.The Portfolio of Residential Design is Developed by the Student …
Garima Sharma
B.Sc. Interior Design
This is the Work Compiled by the Student of B.Sc.-Interior Design of Dezyne E'cole College.The Portfolio of Residential Design is Developed by the Student
Kritika Heda
B.Sc. Interior Design
Student of Dezyne E'cole College ,doing her Degree Programme in Interior Design .Along with the Degree programme the student is also updating her industry required skills of Interior Design through the Diploma Programme in Residential and Commercial Design .This is a work showcase of the work of this student after Two year of her study of Commercial Design.www.dezyneecole.com
JT Performing Arts Center (JTPAC) - The first multi-centric cultural stage in Kerala, JTPac has been committed since its inception in 2009 to promote and preserve the country’s rich and vibrant traditions in music, dance, folk and theatre.
JT Pac is the only star member of International Society for the Performing Arts.
The centre was launched by Malayalam Film actor Padmashri Mohanlal and Choice Group Chairman Jose Thomas, fulfilling their commitment to preserve art and culture in the days to come.
The design of concert hall itself inspires the performers and excites the audience. It is recognized by artists, patrons and the media alike to be among South India’s foremost venues for performing arts.
A magnificent performance centre with 617 seat capacity, so ergonomically designed for the vantage view from all points with box seats , the air conditioned arena is replete with a spaced out lobby, cafeteria and hang-out joints. The right place to get inspired and interact.
A key aspect of JTPac is that it is amongst a handful few Performing Arts Centers across the globe, committed to offering fellowships. A not-for-profit organization, we support 14 Artists - as of this fiscal year- who need financial or medical aid.
Our approach : to be sustainable in our sensitivity to the field of arts and dedicate wholeheartedly to inspire change in the field of culture is being perceived. This, of course will be done through a transparent operational model, where trust , credibility and efficiency will be the benchmarks.
Our people : Dedicated core team with best intellectual and temperamental make up to nurture and guide the creative talent while effectively managing the multi-layered operational structure to yield results. Ingenious and committed, they work with artists, sponsors, associate s and well –wishers to power this noble vision ahead.
This is the Work Compiled by the Student of B.Sc.-Interior Design of Dezyne E'cole College.The Portfolio of Residential Design is Developed by the Student …
Garima Sharma
B.Sc. Interior Design
This is the Work Compiled by the Student of B.Sc.-Interior Design of Dezyne E'cole College.The Portfolio of Residential Design is Developed by the Student
Kritika Heda
B.Sc. Interior Design
Student of Dezyne E'cole College ,doing her Degree Programme in Interior Design .Along with the Degree programme the student is also updating her industry required skills of Interior Design through the Diploma Programme in Residential and Commercial Design .This is a work showcase of the work of this student after Two year of her study of Commercial Design.www.dezyneecole.com
JT Performing Arts Center (JTPAC) - The first multi-centric cultural stage in Kerala, JTPac has been committed since its inception in 2009 to promote and preserve the country’s rich and vibrant traditions in music, dance, folk and theatre.
JT Pac is the only star member of International Society for the Performing Arts.
The centre was launched by Malayalam Film actor Padmashri Mohanlal and Choice Group Chairman Jose Thomas, fulfilling their commitment to preserve art and culture in the days to come.
The design of concert hall itself inspires the performers and excites the audience. It is recognized by artists, patrons and the media alike to be among South India’s foremost venues for performing arts.
A magnificent performance centre with 617 seat capacity, so ergonomically designed for the vantage view from all points with box seats , the air conditioned arena is replete with a spaced out lobby, cafeteria and hang-out joints. The right place to get inspired and interact.
A key aspect of JTPac is that it is amongst a handful few Performing Arts Centers across the globe, committed to offering fellowships. A not-for-profit organization, we support 14 Artists - as of this fiscal year- who need financial or medical aid.
Our approach : to be sustainable in our sensitivity to the field of arts and dedicate wholeheartedly to inspire change in the field of culture is being perceived. This, of course will be done through a transparent operational model, where trust , credibility and efficiency will be the benchmarks.
Our people : Dedicated core team with best intellectual and temperamental make up to nurture and guide the creative talent while effectively managing the multi-layered operational structure to yield results. Ingenious and committed, they work with artists, sponsors, associate s and well –wishers to power this noble vision ahead.
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White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
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Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
3. Introduction to typograaphy
7
11
Typographics visual portray of a selected character
31
Product logotype 53
On site- Visit to Gopalan Mall 59
Hierarchy: Layout understanding 63
Detailing: Layout refinement
67
Word and Image: Layouts with images 71
Series and Continuity: Refinement
75
Overall learning
Contents
5. N
Writting name in the The exercise was to write re- The duration of the assignment
mother spective names in the respec- was short and upon display
tive mother tongues. It was a it provided us with an idea of
quick assignment where we how various letter forms of
tongue
the various languages made
were told to use our tools: it
a difference. How the specific
made us realise that a design- colour chosen by the writer
er must carry the basic equip- helped in understanding the
ment like cutter, colours and meaning of how his or her
ame in similar with him/herself. personality was. The formation
of the letter forms also put forth
Tongue
how they could be used to
other
depict certain meanings. Along
with the above, the paper size,
M
placement of the text and the
cut-out spaces helped provide
a premature idea of the course
content.
9
6. 2
Assignment
T
nd
ypographic
portrait
Typo
graphy 1
7. T
smart talkative Finding the The exercise included asking The uniqueness of the assign-
adjective
the batchmates to list down ment provided an excitement
one adjective that they associ- with everyone providing ad-
intelligent ated with my personality. Of jectives for everyone else. It
created an enthusiastic atmos-
studious these, one adjective was de-
phere which helped release the
cided by the course incharge. creative juices. Therefore, even
book worm though three assignments were
witty
sweet introduced the first day itself,
ypographic the work was not burdening
rather helped in evolving better
P ortrait
solutions to the given opportu-
cute nity.
fashionable
knowledgeable
13
8. T
Writting name to Out of all the listed adjectives This process helped in search-
Bright c WITTY was chosen. In order ing for the right typeface for the
Smart eti portray the adjective: characteristic provided with.
witty
to find the write typeface for
n erg brisk the particular assignment, I Also, it helped me clear out
e alert fashi
onab
first listed down all the words the initial doubts relating to the
particular assignment.
elegant
le relating to witty and tried to
find the distinct difference
impertinent which made witty witty and
ypographic not any of the other words.
P ortrait
15
9. T
The explorations done have
been presented here. These
helped me analyse how the
explorations formation of each letter made a
difference to the way the word
was perceived.
Since the requirement was to The peculiar spacing provided
write the name in a particu- between the two characters
lar fashion, it was important altered the meaning to a great
ypographic to decide the typeface at the extent.
P
Also, the posture, weight and
ortrait
earliest.
width of the characters helped
put forth a special meaning.
The x-heights of various type-
faces thus explored during this
assignment helped me form a
mental image of them which
would forever help me in all the
work revolving around anything
and anywhere.
17
10. T
This would help produce a
mysterious effect and the
concept 1
intelligent play of the positice
and negative would make the
typeface look witty.
The concept utilised the “figure
The first concept I made was ground” principle of gestalt’s
to make the letters such that laws.
the adjoing letters were mir- The play of the characters
ypographic ror images of the negative provided a unique feeling which
P
upon reading evoked the feel-
ortrait
space of the previous letter.
ing of discovering and amaze-
ment leading to the perception
of it being a witty typeface.
19
11. T
This would help provide a
uniqueness to the typeface.
concept 2
The use of familiar things to
reproduce other familar letter
forms woudl create a smilar-
ity effect and make the viewer
realise the duality of the char-
acters.
The second concept I made
The cognitive sense would help
was to make the numbers in the process and therefore,
ypographic work as letters which would the typeface created would
P
enhance the witty and adapt- provide a witty characteristic
ortrait
ability quality in the typeface. quality to the subject of study.
Garima
6 5 12 1 777 5
21
12. T
ypographic
6512 1 7775 digitalization
The second concept was final-
ised and refinement was the
next step. I tried to find the
P
typefaces similar to the text I
ortrait
1 111
required for the same.
1
1 111
1
23
13. T
ypographic
colour selection
Since there is no such colour
as witty, it was a struggle to
find the correct colour for the
Since blue has the quality of
being vibrant and too bright
(the colour chosen), I selected
it since it resembled most of
the qualities of witty character.
P
name to be written in.
ortrait
25
14. 1 111
1
T 1 111
1
placement
inside the space
ypographic
1 111
1 1 111
1
P ortrait
1 111
1 27
15. T
ypographic
final
The final layout has been de-
sign to be as on the left side.
There are two coloured used
following the concept of a
chameleon .
The M though is a little different
in colour but it still camoflages
with the other blue similar to
P ortrait
the way a witty person alligns
itself in the crowd.
29