Dulce Garcia is exploring her personal brand as a midwife. She has worked hard to overcome obstacles from her childhood and is now married with four children. Her goals are to complete her nursing degree by 2026, obtain her BSN by 2027, become an ARNP by 2029, and get her midwifery certification by 2032. She then aims to open her own midwifery clinic. Garcia is currently enrolled in nursing school and has mentors to support her professional development. Her brand positioning is providing a calm and safe birthing environment for expecting mothers seeking natural deliveries.

1. PERSONAL BRAND EXPLORATION
Dulce Garcia
Project & Portfolio I: Week 1
Business Certi
fi
cate
May 10th, 2023

2. “Life is like salt water, good to swim in, but, hard to swallow.”
Growing up my life was very rough, and I told myself that
the day I became an adult I would be the opposite of my
parents. At the age of 18, I got married and left my house.
Being married so young de
fi
nitely had its obstacles, but my
husband and I have worked through them and made our
relationship stronger. By the age of 20, I was giving birth to
our
fi
rst son. I have worked very hard to get to where I am
today. My goals have not yet been accomplished but, I am
working on them daily. Today, I am a mother of four, have a
successful marriage of seventeen years, and have an
above average paying job as a branch of
fi
ce manager.
IDENTITY

3. PROFESSION
Potential Job Titles:
• RN for Labor & Delivery
• Nurse Practitioner with specialty in
Midwifery
• ER Nurse
BRAND ARCHETYPE - I am a very
hardworking individual. I have always gone
above and beyond. When I was in labor with
my fourth child, I was answering and
scheduling jobs while in the hospital.
Nursing RN for Healthcare

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Outreach Plan:
• I would
fi
rst apply online through their website, then
contact the HR department to follow up.
• I have a friend who works at this hospital so I would
reach out to her the same day I apply to see if she can
reach out to HR.
• I would make sure to look and speak professionally
when meeting with the person interviewing me.
Human Resources at UF
Leesburg Hospital
Outreach Plan:
• I would
fi
rst apply online through their website
• I would wait about 3 days before I reach out to HR to
follow up on my application.
• I would make sure to look and speak professionally
when meeting with the person interviewing me.
Human Resources at Advent
Health Waterman
Outreach Plan:
• I would
fi
rst apply online through their website
• I would wait about 3 days before I reach out to HR to
follow up on my application.
• I would make sure to look and speak professionally
when meeting with the person interviewing me.
Human Resources at Orlando
Health

5. GOALS
Short Term: (2023-2026)
• Obtain my RN Degree.
‣ I have already enrolled at AGM University for
the fall term to begin my degree in Nursing.
The Associates program would take me 24
months to complete.
Mid Term: (2026-2032)
• Obtain my BSN, ARNP & Midwifery Degree.
‣ Once I have completed my short term goal, I
plan to begin working as an RN. While working
I would like to continue my education by
obtaining my Bachelors in RN, then masters so
that I may become a Nurse Practitioner and
fi
nally obtain my midwife degree.
Long Term: (2032- Retirement)
• Work for myself, in my own clinic.
‣ With my Nurse Practitioner & Midwife degree, I
can open my own practice and see patients
myself.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Multitasker
SOFT
HARD
Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Computer Savvy Novice / Adept / Expert
Attention to detail Novice / Adept / Expert
Knowledge in Anatomy & Pharmacy
SOFT
HARD
Novice / Adept / Expert
Professionalism with Patients Novice / Adept / Expert
Ability to react quickly Novice / Adept / Expert
Attention to detail Novice / Adept / Expert

7. I help you with patient care by keeping calm
and listening to your concerns.
PROMISE

8. CREDENTIALS
Work Experience:
• Branch Of
fi
ce Manager
• Front Desk/ Medical Assistant
Education:
• Business Certi
fi
cate, Undergraduate, Full Sail University (2023)
Awards:
• I do not have any awards, but, I do have
letters of recommendations from previous
employers.

9. COMPETITION
Jason Santos
Industry Experience:
• MOT Designer
Education:
• Bachelors of Science, Cinematography and Film/ Video
Production, Full Sail, 2019
• EMT Certi
fi
cate, Valencia College, 2023
• Bachelors of Science in Nursing, Keiser University,
Currently attending
Leadership Experience:
Skills and Pro
fi
ciencies:
• Customer Service, Microsoft Of
fi
ce, Adobe Photoshop
and other Adobe Programs, Drone Piloting, Camera
Operation, Graphic Designing.
Dulce Garcia
Overall Online Presence:
• Beginner
Industry Experience:
• Branch Of
fi
ce Manager
• Front Desk/ Medical Assistant
Education:
• Business Certi
fi
cate, Undergraduate, Full Sail, 2023
Leadership Experience:
• All American Barricades- Branch Of
fi
ce Manager
Skills and Pro
fi
ciencies:
Bilingual (English & Spanish). I know how to operate
Word, Excel, Outlook and QuickBooks. Good verbal and
written communication skills. Fast Learner. I am excellent
at multitasking, prioritizing and managing my time
ef
fi
ciently. I have attention to detail in all that I do.
Overall Online Presence:
• Beginner

10. COMPETITION
Jessica Rodriguez Dulce Garcia
Industry Experience:
• Sun
fl
ower Family Medicine (Her own practice)
• APRN @ University of Miami Health System
• Surgical Nurse Practitioner @ FHRPS
• APRN @ Baptist Health
• PreOp/ PAcu RN @ The Miami Medical
Center
• RN @ Fertility & IVF Center of Miami
• RN Research Coordinator @ St Joseph’s
Childrens Hospital
Education:
• Masters of Science, MSN, Chamberlain University, 2018
• Bachelors, BSN, Chamberlain University, 2016
• Associates of Science, ASN, Miami Date College, 2014
• Associates of Arts, University of Maryland, 2011
• Naval Ophthalmic Support & Training Activity, 2009
• Naval Hospital Corps School, 2006
Skills and Pro
fi
ciencies:
• Licenses and Certi
fi
cates in ARNP, Telemetry, Conscious Sedation,
ACLS, PALS, BLS, IATA, CITI
• Skills in Healthcare, clinical research, hospitals, nursing, EKG,
wound care, clinical trials, quality patient care, IV therapy,
medicine, education administration, intensive care, patient
advocacy, pediatric nursing, nursing homes, surgical nursing.
Overall Online Presence:
• Beginner but she has been building it up.
Industry Experience:
• Branch Of
fi
ce Manager
• Front Desk/ Medical Assistant
Education:
• Business Certi
fi
cate, Undergraduate, Full Sail, 2023
Leadership Experience:
• All American Barricades- Branch Of
fi
ce Manager
Skills and Pro
fi
ciencies:
Bilingual (English & Spanish). I know how to operate
Word, Excel, Outlook and QuickBooks. Good verbal and
written communication skills. Fast Learner. I am excellent
at multitasking, prioritizing and managing my time
ef
fi
ciently. I have attention to detail in all that I do.
Overall Online Presence:
• Beginner

11. BRAND POSITION
For expecting mothers who are looking for a
natural delivery, I provide a calm and safe place
because it gives you more options for your
desired with plan.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Power Up Nursing Conference 2023
‣ June 22 | Rosen Shingle Creek, 9939 Universal Blvd,
Orlando, Fl
• Nursing Practice & Healthcare
‣ July 13 | DoubleTree by Hilton Hotel Orlando at
SeaWorld
• NASN Annual Conference
‣ June 29 | Hyatt Regency Orlando, 9801 International
Dr, Orlando, FL
Digital Marketing
• Primary Content: I would provide medical knowledge
content, as well as patient testimonials. If patient consents I
would also post birthing videos, explaining the process of
what happens.
• Primary Tools: I think I would use Instagram as my primary
social media. I would probably try to post at least 3x per week
to keep my audience. In format of pictures and reels.
• Website: I would use this portfolio to keep everyone updated
with my progress.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I currently have 2 mentors that I can go to for any
questions or guidance within my process of obtaining
my goals. The
fi
rst is my best friend Jessica Rodriguez,
she is currently an ARNP with her own clinic in Cutler
Bay, Fl. The second is my neighbor Veila Quinoes, she
is an RN for UF Hospital.
Formal Education
• ASN 2026
• BSN 2027
• ARNP 2029
• Midwife 2032
Technical Skills
• I will learn the technical skills needed when I begin my
Clinicals in a hospital as part of the nursing program.
Soft Skills
• The skills I currently posses that I think will help me with
the technical skill are my ability to multitask, attention to
detail, fast learner and customer service.

14. Dulce Garcia
As your Midwife, I promise to be with you every step of the way during your
birthing journey. I will offer you one on one prenatal and post natal care. You
will never feel that you have been handed off to another provider. I will
always listen to your concerns and needs.
“

15. REFERENCES
eventbrite.com
LinkedIn.com