Gap Inc. is an apparel retail company that has experienced management shakeups, store closures in the US, store openings internationally, and sagging sales and profits according to major themes in their media coverage. The company messaging focuses on having a long-term strategic plan to right the ship. Social media sentiment analysis shows overall age and gender sentiment, and Gap's share of voice in blogs, news and forums as well as across blogs, news, forums and Twitter.

1. GAP Inc.
Katie Bijak, Saujanya Gumidyala,
Paulette Pierre, and Patrick Wilmot

7. Social Media

8. Social Responsibility

9. Investor Relations

10. Business Development

11. Reputation, Brand and CSR

12. Gap Media Coverage
 Major Themes
 Management shakeup
 U.S. stores closing
 International stores opening
 Sales, profits sag
 Key Messaging
 Long-term strategic plan
 “Righting the ship”

13. Social Media Activity
 Overall, Age and Gender Sentiment

14. Social Media Activity
 Traditional Media/News

15. Social Media Activity
Share of Voice in Blogs, Share of Voice in Blogs,
News and Forums News, Forums and Twitter
 Abercrombie 44.5%  Abercrombie 62.8%
 Gap 28.1%  J.Crew 16.1%
 J.Crew 17.8%  Gap 14.3%
 American Eagle 9.5%  American Eagle 6.7%