Gamifikace ve službách marketingu a pěti minutách pro odbornou konferenci Veletrh řešení v Brně.
Oproti mým běžným slajdům je to trochu ukecané a mírně nadsazené pro cílové publikum. Na druhou stranu to dává hlavu a patu snad jen z hesel
Využití sociálních sítí pro marketing firem a projektůJindřich Fáborský
Slajdy z přednášky "Základy využítí sociálních sítí pro marketing firem a projektů" v rámci formátu Professional Lecture, který se konal dne 28.2.2012 ve JsmeMarketingu.
Více informací: http://www.jsmemarketing.cz/akce/lecture/2012-2-socialni-site-marketing-a-kariera
Přednáška, která proběhla v rámci Internet Session Brno dne 1.12.2011 - http://www.session-brno.cz 60 minut - 60 slajdů - 60 konkrétních doporučení, které můžete na Facebooku ihned realizovat. Hlavní prostor je věnován používání Facebook Pages, komunikaci, vstupním stránkám, pořádání soutěží, měření návratnosti.
UX a marketing: když jedno přechází v druhéJakub Krčmář
Slidy z mé krátké prezentace na UXCAMP v Praze, leden 2013.
Marketing vznikl v reakci na nadprodukci, UX reaguje na shodnou technickou vyspělost výrobků. Orientace na UX jako strategie a marketingová výhoda? Jaké výzvy to pro UX designera a pro jeho klienta obnáší? A jak klienta přesvědčit, že musí brát UX jako marketingovou strategii? (+ Konkrétní příklady z vlastní zkušenosti.)
Využití sociálních sítí pro marketing firem a projektůJindřich Fáborský
Slajdy z přednášky "Základy využítí sociálních sítí pro marketing firem a projektů" v rámci formátu Professional Lecture, který se konal dne 28.2.2012 ve JsmeMarketingu.
Více informací: http://www.jsmemarketing.cz/akce/lecture/2012-2-socialni-site-marketing-a-kariera
Přednáška, která proběhla v rámci Internet Session Brno dne 1.12.2011 - http://www.session-brno.cz 60 minut - 60 slajdů - 60 konkrétních doporučení, které můžete na Facebooku ihned realizovat. Hlavní prostor je věnován používání Facebook Pages, komunikaci, vstupním stránkám, pořádání soutěží, měření návratnosti.
UX a marketing: když jedno přechází v druhéJakub Krčmář
Slidy z mé krátké prezentace na UXCAMP v Praze, leden 2013.
Marketing vznikl v reakci na nadprodukci, UX reaguje na shodnou technickou vyspělost výrobků. Orientace na UX jako strategie a marketingová výhoda? Jaké výzvy to pro UX designera a pro jeho klienta obnáší? A jak klienta přesvědčit, že musí brát UX jako marketingovou strategii? (+ Konkrétní příklady z vlastní zkušenosti.)
Slajdy k přednášce o tom, proč lžeme a jak se tímto stavem bojovat. Co nám pavučina lží bere, co může dávat a proč máte tendenci žít ve strachu.
Přednášku ke slajdům naleznete na: https://youtu.be/B-boyYJ7nyk
Pilíře, na kterých stojí naše svobodná firma Court of Moravia, a jak je používáme pro naše business partnery. K čemu je chytrý design lidské interakce, hravých principů i vzdělávání.
Introductory to Customer Experience DesignPetr Pouchlý
Let me show you basics about customer experience through eyes of Experience economy designer. Basic terms, concepts and few words about design itself.
Presentation held at JIC (South Moravian Innovation Centre) in Brno, Czech republic as a part of StartUp Club event.
Short summary how to think about design and design thinking from perspective of ordinary manager/director. Basics for every design thinking student, but still a lot of a-ha moments for the most of the Czech managers.
Presentation held at #Educa2017 in Liberec, Czech republic.
How to keep users engaged in your app/website or company after you've been able to recruit them? You can learn a lot from gaming principles.
Talk from WebExpo Prague, September 2017.
Gamification in HR and change managementPetr Pouchlý
Basics about playful design and gamification in companies. Focused on change management and HR.
Used in many private presentations in Czech republic, 2017.
Retrospective of our business fails and successes in business of larp, playful design and gamification.
Open confession at Gamez and Rulez game design conference, November 2016, Zurich.
How can gamification influence Industry 4.0 concept, engage employees and challenge old thinking ways. With three examples of visualisation, business larp and playful experience.
Presentation held on Re-Industrialisation of the EU 2016 conference, Bratislava, SK, October 2016
Short talk about motivations and principles of game, play and gaming in general. Through understanding the rules of engagement and flow behind games, you can think about gamification and playful design as a marketing tool. Main part of presentation is based on Chris Crawford game definition.
Talk was held for marketing social ninjas as a part of Babecamp, Prague 2016.
There will be some obstacles with colleagues when your business is successful and yours "few buddies startup" became bigger company.
It's a necessary price for success and solution starts with understanding the problem. Than you can be prepared at least. So... Brace yourself: success is coming!
Short talk at Barcamp Brno for startupers mostly, focused on HR and leadership challenges.
Brief introduction for project managers about gamification, game culture and playful design principles.
Presented at Konference Projektový management in Zlin, 19/5/2016
Functional onboarding through playful designPetr Pouchlý
How can gamification helps your adaptation process in company? Let's make an onboarding experience something great and don't loose new recruits in first few weeks. Because hiring is quite expensive in current days.
Slides for my talk on Human Power Forum 2016 in Prague.
Přiblížení pojmu žážitkové ekonomiky, designu služeb a důležitosti emocí v průmyslovém designu akademické obci i zástupcům firem v rámci referátu předneseném na Technologického centra Akademie věd v Praze, prosinec 2015.
What is difference between bad and good service design and gamification in HR? How we can use it in behalf of team engagement. // Talk for South moravian inovation center (JIC) in Brno, Czech republic.
Experience economy: Black gold of 21st centuryPetr Pouchlý
Short talk for Libdesign conference in National technical library, Prague, Czech republic. Introduction to The Experience Economy for common service design audience.
Summary about transmedia storytelling for young marketers on Duhova kulicka (part of 55. Zlin International Movie Festival). Future of new ways of content marketing is now.
How to think about gamification in context of Talent management. Slides from my presentation about gamification at HR conference Kvalita ve vzdělávání (Quality in education) in Ostrava 09/2014.
Slajdy k přednášce o tom, proč lžeme a jak se tímto stavem bojovat. Co nám pavučina lží bere, co může dávat a proč máte tendenci žít ve strachu.
Přednášku ke slajdům naleznete na: https://youtu.be/B-boyYJ7nyk
Pilíře, na kterých stojí naše svobodná firma Court of Moravia, a jak je používáme pro naše business partnery. K čemu je chytrý design lidské interakce, hravých principů i vzdělávání.
Introductory to Customer Experience DesignPetr Pouchlý
Let me show you basics about customer experience through eyes of Experience economy designer. Basic terms, concepts and few words about design itself.
Presentation held at JIC (South Moravian Innovation Centre) in Brno, Czech republic as a part of StartUp Club event.
Short summary how to think about design and design thinking from perspective of ordinary manager/director. Basics for every design thinking student, but still a lot of a-ha moments for the most of the Czech managers.
Presentation held at #Educa2017 in Liberec, Czech republic.
How to keep users engaged in your app/website or company after you've been able to recruit them? You can learn a lot from gaming principles.
Talk from WebExpo Prague, September 2017.
Gamification in HR and change managementPetr Pouchlý
Basics about playful design and gamification in companies. Focused on change management and HR.
Used in many private presentations in Czech republic, 2017.
Retrospective of our business fails and successes in business of larp, playful design and gamification.
Open confession at Gamez and Rulez game design conference, November 2016, Zurich.
How can gamification influence Industry 4.0 concept, engage employees and challenge old thinking ways. With three examples of visualisation, business larp and playful experience.
Presentation held on Re-Industrialisation of the EU 2016 conference, Bratislava, SK, October 2016
Short talk about motivations and principles of game, play and gaming in general. Through understanding the rules of engagement and flow behind games, you can think about gamification and playful design as a marketing tool. Main part of presentation is based on Chris Crawford game definition.
Talk was held for marketing social ninjas as a part of Babecamp, Prague 2016.
There will be some obstacles with colleagues when your business is successful and yours "few buddies startup" became bigger company.
It's a necessary price for success and solution starts with understanding the problem. Than you can be prepared at least. So... Brace yourself: success is coming!
Short talk at Barcamp Brno for startupers mostly, focused on HR and leadership challenges.
Brief introduction for project managers about gamification, game culture and playful design principles.
Presented at Konference Projektový management in Zlin, 19/5/2016
Functional onboarding through playful designPetr Pouchlý
How can gamification helps your adaptation process in company? Let's make an onboarding experience something great and don't loose new recruits in first few weeks. Because hiring is quite expensive in current days.
Slides for my talk on Human Power Forum 2016 in Prague.
Přiblížení pojmu žážitkové ekonomiky, designu služeb a důležitosti emocí v průmyslovém designu akademické obci i zástupcům firem v rámci referátu předneseném na Technologického centra Akademie věd v Praze, prosinec 2015.
What is difference between bad and good service design and gamification in HR? How we can use it in behalf of team engagement. // Talk for South moravian inovation center (JIC) in Brno, Czech republic.
Experience economy: Black gold of 21st centuryPetr Pouchlý
Short talk for Libdesign conference in National technical library, Prague, Czech republic. Introduction to The Experience Economy for common service design audience.
Summary about transmedia storytelling for young marketers on Duhova kulicka (part of 55. Zlin International Movie Festival). Future of new ways of content marketing is now.
How to think about gamification in context of Talent management. Slides from my presentation about gamification at HR conference Kvalita ve vzdělávání (Quality in education) in Ostrava 09/2014.