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Gamifikace: Získejte si je hravě
gamifikace, cože?
je to k něčemu dobrý?
chci slyšet příklad!
co s tím mám co dělat já?
usnadněte jim výběr
protože design
Gartner, Enterprise Architecture Summit, London 2011
gamifikace není hra
behaviorální psychologie
správně prezentovaná
nejen sbírání věrnostních bodů
nejen osobitější přístup
nejen lepší vysvětlení produktů
loajalita
prodej
zapojení
změna chování
crm data
takže jak?
Petr Pouchlý | Court of Moravia
+420 724 004 855 | petr.pouchly@courtofmoravia.com

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Gamifikace pitch