7. Gamehub: blog.wienerlinien.at
• 5 levels
• Find the violation of our house rules and click to
ban them -> points per click
• Collective mission: unlock the price packages per
level & grand price
• Gratifications as motivation to
play along: personal score & badges!
8. Involvement
• Facebook integration: possibility
to share personal score,
badges & contents of the house
rules
• Invitation of Facebook friends
-> points for personal score
• Everybody has the chance to win
in every level!
9. Contents
• things that passengers do not like -> research
• things that we do not like passengers to do
• things that hold everyone up
10. Results: Day 4
•
•
•
•
613 registered players
~42.500 clicks
307.000 points
21.000 Blogvisits
-> usually ~400/day
11. How to motivate players to stay tuned
•
•
•
•
Attractive prices & talking about them constantly
Achievements -> 10k Badge during game
E-Mail reminder per Level
Gameupdates via social media
-> posting score, „bets“ regarding
unlocking the next level,…
12. Final Result – after three weeks
• more than 1.000
registered players
• 168.347 clicks
• 1.920.165 points
• 56.010 Blogvisits