Presentation for the Huntsville, AL Big Data Meetup. The use of Gamification Lens to Big Data: Quantified Self, Internet of Things & Sharing Economy. The deck has two possible applications for renting durable goods and ride sharing.

1. Gamification Lens for
Big Data
Quantified Self
Internet of Things
Sharing Economy

3. Gamification Applied to Future
7:49

9. 2:30
Gamification of Feasting

15. What if………

17. ShareAll Business Objectives
• Corporate values
• Promotes the social benefits of sustainable
“collaborative consumption.”
• Support a mobile platform
• Leases under-utilized durable goods

18. ShareAll Business Objectives
• Provides trusted rental transactions
• Provide players with timely access or an immediate
demand for durable goods who cannot afford the
expense of making a capital investment
• Respect players
• Owners aka Brayers
• Rentors aka Burrowers

19. ShareAll Target Behaviors
• Benefits
• Brayers recoup some of the investment expense
associated with purchase, maintaining, and storing a
durable good.
• Burrowers have temporary access or “renting” in order
to use goods that are out of their financial reach.
• ShareAll benefits through living its corporate values and
charges a small transaction fee from both stakeholder
player groups.

20. ShareAll Onboarding
• Registration
• Video training on platform = 500 Shares
• Primary email address = 500 Shares
• Complete Profile = 500 Shares
• Provide phone number = 500 Shares
• Provide financial information = 1000 Shares
• Set an alert = 2000

21. ShareAll Onboarding
• First challenge
• Brayers
• List item to rent = 5000 Shares
• Burrowers
• Make first request = 5000 Shares
• 10,000 total Shares at end of onboarding
• Shares are only redeemable on the ShareAll platform

22. ShareAll Game Play
• Bids by Burrowers and Listings by Brayers cost
Shares to make similar to the use of blinds in Texas
Hold’em Poker creating “skin in the game” dynamic
and earnest bidding and listing by players. The
strategy is to create a constant and predicable
Share burn rate and facilitate a cash transaction
between ShareAll and players resulting in the
purchase of Shares.

23. ShareAll Game Play
• A Brayer’s bid listing provides data on number of
bidding Burrowers and corresponding leading bid
amounts.

24. ShareAll Game Play
• Brayers are entered into weekly, monthly and
quarterly listing contests where quality of their
listed goods are competing with the quality of
listings from other Brayers in ShareAll. Badges,
Shares, and free listings are prizes in these mini-
events.

25. ShareAll Game Play
• Brayers receive alerts when they are able to
convert Shares into cash deposits on their
credit/debit cards. They can monitor the popularity
of their listed goods with frequency of rental,
duration of rental, and data that compares their
listings to similar listings of other Brayers. Using this
data, the system can present durable goods from
other Brayers for “rent” and urge them to use
Shares accumulated from their listings to bid on
luxury items for rent are deemed disposable goods
by Brayers.

26. ShareAll Brayers and Burrowers
• Examples of player use:
• Sarah, Socializer, is bidding Shares on Brayer
Adrian’s listing of jewels to wear while attending a
charity ball.
• Rajest, Explorer, is bidding on using the home of
Adrian, Killer, while he is in the US and she is off on
a business trip to Africa for a month.
• Casey, Achiever, bids on a listing from Rajest,
Explorer, to work as a field intern in Borneo.

27. ShareAll Disrupts
• Economies of Scale
• Retail
• Manufacturing
• eBay and Amazon

28. Indian Creek

30. Pirates of Indian Creek PIC
• March 10th, 2014 is the date for the long
anticipated closing of the Huntsville’s Indian Creek
Bridge on Old Madison.
• The project anticipates approximately 16,000
cars/day re-routed into longer commute times and
congested traffic for an estimate of 15 months.
• Many of these cars are occupied by a solo driver.
• The region historically does not support car pool.

31. Pirates of Indian Creek
• Business Objectives
• Peak hours of 7-9 a.m. and 3-5 p.m.,
• Optimal goal
• 300 cars serve as car pool carriers
• 900 riders or approximately 3 riders/per car
• 75% cars on the road in peak traffic hours

32. PIC Player Types Personas
• Killer: Pirate Captain Sam, is male member of the C-
suite in a defense contractor company with 350
employees. Sam is an engineer with a wife, a son and a
daughter each with their own car. Sam captains a two-
seat Mercedes SL550, christened the Black Hind, for a
daily commute of 30 minutes with intermittent
business and personal calls.
• Achiever: Pirate Captain Sarah, a rising star at her
company, still working on her MBA in Finance. She is
divorced with no children and drives a 4-door Honda
Accord, christened Queen Sarah’s Rampage, for her
daily commute of 45 minutes with her Sirius FM blaring
out hair band power ballads and her singing along as
she drives into work.

33. PIC Player Type Personas
• Socializer: Pirate Captain Ethel, is a single mom with pre-
teen twin sons. She works at a local mall department store.
She drives a Subaru Outback, christened the Sea Kite, as she
navigates between home, school and work with her cell
phone glued to her ear on her daily commute that takes
about an hour.
• Explorer: Pirate Captain Mario, is a happily married dad of
25 years with two girls in college. He drives a Dodge Ram
pickup, christened Ram’s Horn, on his commute of 70
minutes. On occasion, he takes a different route to the
office for variety and to find a shorter route when it comes
to time spent on the way to work. He uses his commute
time to ponder an invention to save toilet paper use.

34. PIC Disrupts
• Commute times
• Gasoline consumption
• Isolation
• Bore-doom

35. Synergy
Internet of Things
Quantified Self
Collaborative Consumption
Gamification

37. Contact Info
• Facebook
• Linkedin
• Twitter @Dutch_Driver
• Dutch dot Driver at Gmail dot com
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