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Gamification
Learning from games

© Jean-Charles Pillet
In an average american
organization…

19% actively disengaged

50% disengaged

30% engaged

© Jean-Charles Pillet

Source: Gallup
© Jean-Charles Pillet

Source: Gallup
Engaged employees tend to…

Contribute

Be conscientious

Act civic

© Jean-Charles Pillet

Be less selfish

Be helpful
Definition (s)

© Jean-Charles Pillet
Figures & trends

© Jean-Charles Pillet
Figures and trends

« This is inevitable: soon,
we will all be gamers »
R. Fahey, journaliste

© Jean-Charles Pillet
A true « A mass exodus»
E. Castronova, Economiste

© Jean-Charles Pillet
Examples
© Jean-Charles Pillet
Foodspotting.com

© Jean-Charles Pillet
Foursquare

© Jean-Charles Pillet
Samsungnation

© Jean-Charles Pillet
“
“
”
© Jean-Charles Pillet
Nike Plus

Challenge

Feedback

© Jean-Charles Pillet

Community
Narratives
© Jean-Charles Pillet

Mission

Zombie run
© Jean-Charles Pillet
© Jean-Charles Pillet
“
“
”
© Jean-Charles Pillet
Categories

© Jean-Charles Pillet
Categories

Added-value of Gamification

© Jean-Charles Pillet
▶
▶

© Jean-Charles Pillet
© Jean-Charles Pillet
▶
▶
▶

© Jean-Charles Pillet
▶
▶
▶

© Jean-Charles Pillet
© Jean-Charles Pillet
▶
▶
▶
▶

▶

© Jean-Charles Pillet
▶
▶

▶

© Jean-Charles Pillet
© Jean-Charles Pillet
▶
▶
▶

▶

© Jean-Charles Pillet
© Jean-Charles Pillet
Motivating
effect

Variety of
mechanisms

Broad range of application
© Jean-Charles Pillet
Game Design

© Jean-Charles Pillet
Bartle’s 4 player types

© Jean-Charles Pillet

Franck Caron
Richness of game experience
© Jean-Charles Pillet

Kevin Werbach
PBL (1/3)
Points

Score track
Feedback

Connecting
activity and
reward
© Jean-Charles Pillet

Progression
Data mining

Win state
PBL (2/3)
Badges

Signaling effect

Collect

Style
© Jean-Charles Pillet

Achievement

Proof
Customization
PBL (3/3)
Leaderboard

Ranking

Connecting

Feedback
(relative)
Emulation
© Jean-Charles Pillet
© Jean-Charles Pillet
© Jean-Charles Pillet
© Jean-Charles Pillet
4 types of« fun »

Easy fun

Hard fun

Serious fun

People factor

© Jean-Charles Pillet

Nicole Lazzaro
Conclusion

© Jean-Charles Pillet
© Jean-Charles Pillet
© Jean-Charles Pillet
© Jean-Charles Pillet
« Fun from games arises
out of mastery »

Ralph Koster

Reward

≠

Accomplishment
© Jean-Charles Pillet
« Whoever must play,
cannot play »

James Carse

Voluntary

≠

Forced
© Jean-Charles Pillet
Work.
© Jean-Charles Pillet

Play.
Thank you for your
attention

Jean-Charles PILLET
jean-charles.pillet@atos.net
LinkedIn

Special thanks to Danny Oldenhave for his valuable
input on this workshop

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Gamification